Scott Gerber says, “From start to finish, acquiring a new customer involves lead generation, phone calls, emails, follow ups, data capture and more. Luckily, much of this repetitive process can be organized with helpful sales management tools that ensure nothing falls through the cracks and free up more time to focus on the customer. You can segment leads by demographic with Salesgenie, log all calls and emails with Base, or even build your own CRM. The key is finding what works best for your company and customer base. To find the best tools, we asked 10 entrepreneurs from YEC to share their... [...]

Nathan Resnick says, “Your company’s ability to thrive in today’s ultra competitive e-commerce industry hinges upon your ability to create an extraordinary experience for your customers. This experience begins with an inviting, captivating website that helps your customers achieve their goals quickly and easily. Below are five ways to increase your e-commerce conversions. 1. Revamp your website Your path to e-commerce prosperity begins with a fantastic website. After all, new customers will never make it to the decision-making phase unless they are drawn to your website. While the extent... [...]

Nathan Resnick says, “Starting an online business is all the rage these days, as people want the ability to work remotely and have a steady income. The hard part of these businesses is making them last. Over 90 percent of companies started in 2016 won’t make it through 2017. If starting an online business has become easier than ever, why hasn’t the success rate increased over time? The fact of the matter is many people start a business without realizing the amount of work it takes to make it a success. Though work shouldn’t scare a potential entrepreneur, starting a business gets in... [...]

Remy Bernstein says, “The digital landscape is cluttered with published B2B content, and savvy marketers naturally want to make a splash of their own. But consider this: 60 to 70 percent of B2B content goes unused due to a variety of factors, from disorganization to a lack of resources. Don’t let your content be among that (alarmingly high) percentage. Here are some tips for refreshing your marketing strategy this year. 1. Repurpose Your Existing Content Most brands recognize the importance of content marketing, but often assume they lack the resources it takes to publish regularly.... [...]

Arash Asli says, “When it comes to trying to get your message out to your audience, there is no better way than blogging. Having a blog on your business website can increase the amount of authority you have in your industry, while at the same time helping you capture longer tail keywords and generating more traffic from organic search. What if I told you that you can not only massively increase the number of people that see your content, but also be in more places than you ever thought possible? 1. Create a powerpoint presentation and put it on Slideshare Slideshare is an important and popular... [...]

Kristen Vanstrom says, “Being a business owner is a dream of many; but a reality of only a few. Especially when it comes to actually making it in the small business space. It requires persistence, preparation and dedication. If your mindset is stuck in “no matter what, I’m gonna make this work!” then you might be ok. For the rest of you, who are looking for a little push in the right direction, here are some great tips. Know your customers This goes with any business, big or small. If you don’t know your target buyer, you’ll have a hard time establishing long-term... [...]

Jesse Boskoff says, “When it comes to search engine optimization (SEO), staying on top of trends is about more than sounding savvy when you talk tech with your colleagues. It’s also essential to the strength of your enterprise’s online marketing efforts. Here are six must-know SEO trends poised to make a big impact in 2017. 1. Google’s Accelerated Mobile Pages (AMP) Google’s new AMP Project promises to deliver optimized content to mobile users at lightning speeds. An open-source project, AMP relies upon specialized HTML files that are designed to load at least four... [...]

Gal Rimon says, “You’ve decided to use gamification in 2017, and you want to choose the best platform. Gamification is actually a high-risk choice, because if you use it, you can’t afford to get mediocre results. You want to shine as the one who had the vision, creativity, and courage to use it and transform your business and engagement. Otherwise, it isn’t worth the effort. Gamification can look like this in your business: For consumers, you want to get more engagement, brand recognition etc. For employee performance, you want gamificaiton to deliver real return-on-investment, not... [...]

Maria Marinina says, “The expanding universe of big data brings in more opportunities for ventures to thrive, yet more risks inevitably follow, too. To escape the complexities, some companies decide to ignore the topic, in general, underestimating the importance of data science, big data analysis and business intelligence services for their marketing activities. For good or bad, big data is not a fad that will disappear anytime soon. Over time, this trend will only peak, thus adopting it faster means getting an access to its advantages earlier. What advantages exactly? To answer this ‘what,’... [...]

Garry Grant says, “Attracting and retaining customers is at the heart of every online marketing strategy. Although that goal is not likely to change from year to year, the way you accomplish that goal will. To create effective online marketing strategies for the new year, you’ll need to look at the trends and changes that are poised to take off and adapt to them accordingly. Here are five tips for improving your online marketing strategies to help you reach more customers and drive ROI in 2017. 1. Spend More of Your Budget on Content One of the best ways to grow your online audience is... [...]