Sarah Quinn says, “Every day, 205 billion emails are sent and received. Inboxes are fit to bursting. It’s safe to say email is a tough game, but there are still ways to win. 1. Expert copy If your copy isn’t up to scratch, your click-through rate is going to sink way down. So it’s very important to hire copywriters that are capable of creating expert copy for your marketing emails. Consumers are used to receiving marketing emails, in fact, they’re sick of receiving so many. In order to stand out in their inboxes, your copy has to be clever, engaging and more importantly persuasive,... [...]

Sarah Quinn says, “Did you know that only 8 percent of marketers consider themselves as ‘very successful’ at tracking the ROI of their content marketing? Maybe you did. In fact, maybe you’re part of the 92 percent who aren’t confident in their content results. Tracking content marketing is difficult because your content can achieve different things in different circumstances. For example, the video on your YouTube channel helps to raise awareness of your brand, and the gated eBook on your website collects leads. So, how do you apply all of this to ROI? You use technology to... [...]

Raphael Locsin says, “The phrase ‘content is king’ remains seminal in the world of digital marketing, after a series of evolutionary, Google algorithm updates have combined to change the way in which websites are ranked. Instead of being driven by quantity, rankings are now determined largely by the quality and insight of published content along with its relevance to specific keywords and landing pages. Despite this, the description “content is king,” is slightly misleading for brands and marketers alike. After all, there are other prominent, would-be rulers in the... [...]

Sarah Quinn says, “Sales are the bread and butter of any business. It’s important to remember that your relationship with a customer does not end simply because money has changed hands. If you work in sales, then you know how difficult it is to acquire and build a relationship with a new customer. Research has discovered that 44 percent of companies have a greater focus on customer acquisition versus 18 percent that focuses on retention.That’s crazy when you consider it costs five times as much to attract a new customer than to keep an existing one! Help them to better use your... [...]

Samantha Anderson says, “Technology allows us to implement and scale strategies while using talent in the best possible way. So what tools can help to increase the efficiency, effectiveness and intelligence of a team? Our team has compiled a list of the top 10 marketing tools that help us work better as a group. Marketing Automation 1. HubSpot This automation and CRM software is a great tool for lead generation and marketing ROI measurement. Hubspot has everything all in one place, including: – Landing pages – Forms – CTA’s – Blogging – Social Media –... [...]

Bo Breuklander says, “Gaining relevant followers and connections on social media boosts your brand awareness. It widens the top of the sales funnel and essentially fosters greater relationships with customers. It gives content a greater weight with search engines to help increase the position of owned sites. Social channels can also become an avenue for customer service, which could limit the strain on current support staff. There are many reasons for elevating your business’s social media presence. But how do you increase visibility with little to no budget? 1. Post more frequently More... [...]

Danny Wong says, “If marketers and salespeople knew exactly why people bought their products, it would be a lot easier to pedal their wares. The problem is there’s a lot of nuances when it comes to why people do what they do. Some are overwhelmed by choice and opt for what’s easiest while others need to examine every possible angle before they decide. Without knowing who a person is before they’re approached, a salesperson could inadvertently say the wrong thing and kill the sale altogether. Scott Gillum, a B2B marketing expert, identifies the different groups as needles,... [...]

Eric Samson says, “Most internet users have had the experience of having an ad from a site they were previously browsing pop up on the next site they visit. It’s kind of impressive, right? This technique is called remarketing, and it’s valuable because it allows a business to continue the conversation with a potential consumer in the target audience. If a customer visited a website once, odds are they were at least contemplating purchasing from the site at one point. Through remarketing, the brand is able to maintain a presence in front of prospective buyers, which leads to higher... [...]

Sarah Patrick says, “There’s no question as to the importance of social media for businesses. In fact, nearly 80 percent of enterprises say it’s the most important factor in digital marketing success, ranking it higher than search engine optimization, content creation, email – even a website. But, with more noise on popular networks than ever and organic reach dwindling, what’s a marketer to do? The answer of course, is paid social media. According to a new study from business-to-business (B2B) research firm, Clutch, 86 percent of marketers are now using both paid and organic tactics... [...]

Tom More says, “While an image in the past used to have quite the impact on target audiences (remember Facebook’s old news feed?), nowadays marketers are well aware of the fact that a minute of video is worth 1.8 million words. In fact, a video is more powerful than the written word or the photograph that an executive from Facebook has actually predicted the social platform will probably be “all video” in five years. This dramatic shift means great things for businesses, big and small. It means the more videos businesses post, the more clicks, and traffic they will receive. YouTube... [...]