BI team says, “More and more brand advertising dollars are being spent on digital video – which means that unfortunately, dishonest groups are starting to capitalize on the change as an opportunity to commit fraud. Because those out to commit fraud are highly sophisticated, and because video itself is a multi-dimensional medium, it takes a multi-dimensional approach to prevent high-risk traffic”. How Advertisers Can Stop Wasting Money On Fraud Business Insider  [...]

Katie Richards says, “Facebook is taking steps towards making your interaction with in-feed advertising a little bit better by asking you why you don’t want to see a particular ad on your News Feed. Beginning last week, when you scroll through your News Feed, come across an ad you don’t want to see, and click out of the ad, Facebook will prompt you with the question: Why don’t you want to see this? The site offers a few options for you to choose from including it’s not relevant to me, I keep seeing this, it’s offensive or inappropriate, it’s spam, or something... [...]

Aaron Taube says, “Quartz tech editor and former Business Insider reporter Dan Frommer discovered a way Google users can see all of the search ads they’ve clicked on. To do this, you can simply click on this link and sign in with your Google account. Below is my most recent history of clicking on search ads, which shows off the genius of Google’s ads that sit at the top of its search results. On several occasions, the ads allowed Google to charge a company for linking me to a site I likely would have arrived at through its regular search results. But since Google’s ad... [...]

Aaron Taube says, “At long last, Twitter has announced it will allow all advertisers to purchase its mobile app install ads, which ask people if they want to download or use a mobile app while they’re browsing Twitter on their phones. Twitter has been testing the app install ads with select partners since at least November, and now it is opening the function up to anyone else who would like to use its self-serve ad platform. Here’s what they’ll look like: This should provide a major boost to Twitter’s bottom line in light of how successful mobile app install ads... [...]

Aaron Taube says, “Yesterday, the polling firm Gallupquestioned whether social media advertising actually works in its annual report on consumer behavior. In a section titled “The Myth Of Social Media,” Gallup reported that 62% of 18,000 Americans surveyed said ads on Facebook and Twitter do not influence the purchases they make. Naturally, the study was not well received by Facebook, a company whose $10 billion-a-year advertising business is entirely contingent on brands believing that its ads DO influence purchase decisions”. Facebook Blasts Gallup For Suggesting Its... [...]

The latest article on Business Insider is titled “REPORT: This Technology Will Change Digital Advertising”. Patricia Chui says, “Running an auction in less then one-tenth of a second is solving a lot of advertising problems, billions of dollars at a time. But in most major ad campaigns, there are still situations where planning ahead is critical. As Jeff Green, CEO of The Trade Desk, puts it, “Would you wait to buy your ad slot for the Super Bowl until the day of the game?” The answer, of course, is no. Big-ticket ads such as those are at the center of a media plan,... [...]

The latest article on Business Insider is titled “Brands May Be Losing Reach On Facebook, But Their Posts Are Still Picking Up Plenty Of Likes And Shares”. Mark Hoelzel says, “Declining organic reach on Facebook has become a growing issue for brands that use the social network. Many brands have seen their organic reach – non-paid content that appears in News Feeds and in search results – fall off sharply in recent months. Brian Boland, Facebook’s vice president of ad product marketing, addressed the issue in a recent blog post. Boland highlighted two key... [...]

The latest article on Business Insider is titled “Google Now Has Real Potential To Dominate The Mobile Personalization Experience”. Tony Danova says, “There is a race underway on mobile to design a service that can anticipate users’ needs and serve them the content they’re looking for without them doing much more than swiping a finger. Among the more advanced versions of this technology is the smart personal agent. The smart personal agent’s work is ongoing, done autonomously in the background, and information is relayed intuitively and instantly. And right... [...]

The latest article on Business Insider is titled “Businesses Using Mobile-Local Marketing Techniques Need To Give People A Good Reason To Opt-In”. John Heggestuen says, “Smartphones have changed what it means to reach people while they’re out and about. Retailers and marketers no longer need to rely on billboards to advertise their nearby store, or hope that a customer heading out to run some errands remembers to grab the coupon that was sent a week ago. Now, businesses can target consumers based on what they’re doing in the moment by using a variety of mobile-local... [...]

The latest article on Business Insider is titled “Facebook Is Trying To Steal Google’s Retail Advertising Customers”. Aaron Taube says, “Google controls 40% of the U.S. online advertising market, a huge slice of the pie it has earned largely on the back of its search advertising products. Because a search for sneakers can indicate that someone is already looking to buy a pair, many direct-response marketers (the retail brands who want you to make impulse purchases online) feel they have no choice but to spend a significant portion of their advertising budgets with Google. Now,... [...]