The latest article on Business Insider is titled “Here’s How To Learn How Much Your Data Is Worth To Facebook And Google”. Aaron Taube says, “The anti-virus software company AVG has created PrivacyFix, an app to help you get a handle on just how much you’re worth to big-time data players Facebook and Google. According to the app, I’m worth $112.32 to Google, but a measly $16.60 to Facebook. Here’s how you can find out what you’re worth: 1. Visit PrivacyFix.com and click “Get AVGPrivacyFix for Free.” Naturally, the app says it is “designed... [...]

The latest article on Business Insider is titled “Mobile-Local Services And Marketing Are Bridging The Gap Between Online And Offline Retail”. John Huggestuen says, “Smartphones have changed what it means to reach people while they’re out and about. Retailers and marketers no longer need to rely on billboards to advertise their nearby store, or hope that a customer heading out to run some errands remembers to grab the coupon that was sent a week ago. Now, businesses can target consumers based on what they’re doing in the moment by using a variety of mobile-local... [...]

The latest article on Business Insider is titled “Twitter’s Big Deal With Amazon Is A Step Toward What Could Be A Huge New Revenue Stream”. Aaron Taube says, “Last week, Twitter’s Q1 earnings report sent its stock tumbling to an all-time low, even though the company beat analysts’ revenue expectations and reported a nice increase in how frequently Twitter users engage with the platform. The fly in the ointment was that Twitter’s monthly active users increased just 14 million in Q1 to 255 million total — not the sort of big growth investors were looking... [...]

The latest article on Business Insider is titled “This Chart Shows Why Pinterest Is Way More Important Than Twitter Or Reddit For Traffic Referrals”. Jillian D’onfro says, “While previously the race among social networks was for users, now engagement is becoming an increasingly important metric. Social media takes up a huge amount of time-spend, particularly on mobile, and major properties increasingly want to carve out a bigger slice of that total. How much time users spend on each social network and how engaged and interactive they are with content there are increasingly... [...]

The latest article on Business Insider is titled “On Social Networks, Engagement Is Becoming The Metric That Matters”. Emily Adler says, “While previously the race among social networks was for users, now engagement is becoming an increasingly important metric. Social media takes up a huge amount of time-spend, particularly on mobile, and major properties increasingly want to carve out a bigger slice of that total. How much time users spend on each social network and how engaged and interactive they are with content there are increasingly important ways of evaluating the... [...]

The latest article on Business Insider is titled “This Is The Behavior On Pinterest That Makes The Social Network So Attractive To Marketers”. Cooper Smith says, “Pinterest does not have close to the reach of Instagram or Twitter, let alone Facebook. But the demographics on the site make it particularly attractive to marketers looking to target a high-income, female-heavy audience. Moreover, the site’s photo-rich design give brands a very strong canvas to show off their products and engage with users. In a recent report from BI Intelligence, we looked at the demographic... [...]

The latest article on Business Insider is titled “Marketers Shouldn’t Wait To Join The Latest Social Networks – The Benefits Accrue To Those Who Get There First”. Marcelo Ballve says, “A new social network or messaging app seems to launch every week. Marketers – whose resources are already strapped keeping up feeds on Facebook, Twitter, Instagram – might look askance at the latest, hottest platform that could be all but forgotten in a year. But even if marketers don’t have the time to devote a lot of energy to the latest social network, it still... [...]

The latest article on Business Insider is titled “Native In-Stream Ads Will Soon Dominate Social Media Advertising”. Cooper Smith says, “Depending on who you talk to, native advertising has many definitions. In the context of social media, we define native advertising as: Ads that are seamlessly integrated into a user’s feed and are nearly indistinguishable from organic content. The ads are becoming popular among publishers and other media properties, but social networks are at the forefront of the trend toward ads that work more like content“. Native In-Stream Ads... [...]

The latest article on Business Insider is titled “Here’s One Way Facebook’s Big Algorithm Change Is Starting To Pay Off”. Aaron Taube says, “Adweek is reporting that Facebook’sadvertising inventory has become 10% more expensive this quarter than last, according to what it was told by the social ad company Nanigans. The price increase is thought to be tied to the company’s December news feed algorithm change, which made it harder for brands to reach the people that had liked their pages without paying to promote their posts. According to Adweek, Facebook’s... [...]

The latest article on Business Insider is titled “Facebook Has A Program That Gives Special Access To Elite Marketers – These Are Their Insights”. Cooper Smith says, “Facebook’s preferred marketing program might be described as the world’s most important social media marketing collective and certification program rolled into one. The main purpose of the program is to connect brands with developers who excel at social marketing – Preferred Marketing Developers (PMDs). These are companies that must be referred by Facebook employees or existing PMDs. Facebook... [...]