The latest article on Business Insider is titled “Yahoo Restructures Their Ad Services, Significantly Affecting Tumblr”. Richard Feloni says, “Yahoo announced a revamped Yahoo Advertising at the Consumer Electronics Show yesterday. The new Yahoo Advertising will boost TumblrSponsored Posts by allowing advertisers to better target their native ads according to gender and location. Yahoo will now be charging based on a cost per engagement model, meaning ad pricing will be based upon the number of Reblogs, Likes, followers, and clicks made directly from the sponsored content. YouTube launched an... [...]

The latest article on Business Insider is titled “Facebook Is Putting The Fate Of Its Advertisers In The Hands Of Its Users”. Richard Feloni says, “When Facebook announced in December that its algorithm change would prioritize “high-quality content,” publishers and advertisers waited to see what that actually meant. Well, CEO Mark Zuckerberg confirmed that those surveys in your News Feed may be more important to the company than you think. Facebook users themselves will be determining what is “high-quality” and what is not, at least partially“. Facebook... [...]

The latest article on Business Insider is titled “Malware Attack Hits Thousands Of Visitors To Yahoo.com”. Paul Szoldra says, “Two internet security firms have warned that hundreds of thousands ofYahoo.com visitors may have encountered malware from Yahoo’s advertising servers, The Washington Post reports. In a blog post on Friday, Netherlands-based Fox-IT wrote that it “detected and investigated the infection of clients after they visited yahoo.com.” Some advertisements displayed to Yahoo visitors – which are served from ads.yahoo.com – were... [...]

The latest article on Business Insider is titled “What To Watch Out For From Facebook In 2014”. Jim Edwards says, “Prediction: 2014 will be a big year for Facebook. That’s a truism, of course, because the social network has more than 1 billion members: every year will be a big year for Facebook. Having said that, if you’re interested in how the service will evolve, how the stock will perform, and where CEO Mark Zuckerberg wants to take the app in the future, these are the issues you should keep an eye on“. What To Watch Out For From Facebook In 2014 Business... [...]

The latest article on Business Insider is titled “Facebook Now Has The 2nd Biggest Online Advertising Business”. Aaron Taube says, “Good morning, AdLand. Here’s what you need to know today: A new report from eMarketer finds that in 2013, Yahoo slipped from the second biggest online ad network to the fourth biggest after being surpassed by No. 2 Facebook and No. 3 Microsoft. Google retains is overwhelming lead at the top with 39.9% of the market, compared with 7.4% for Facebook, which leapfrogged Yahoo based on its growing mobile business“. Facebook Now Has The... [...]

The latest article on Business Insider is titled “How Marketers Use Big Data To Prey On The Poor”. Aaron Taube says, “A report published Wednesday by the Senate Commerce Committee says that data brokers are targeting poor consumers by grouping them based on their financial vulnerability. According to the report, marketers who purchase this data then use the information to sell risky financial products to the people who can least afford them“. How Marketers Use Big Data To Prey On The Poor Business Insider  [...]

The latest article on Business Insider is titled “Instagram Reveals The Results Of Its First-Ever Ad Campaigns”. Aaron Taube says, “Instagram-owner Facebook announced Thursday that its first four Instagram advertising campaigns were successful in reaching large numbers of users and getting them to remember the brands whose campaigns they saw. In a post published on Instagram’s Business blog, the company said Levi’s four sponsored images reached 7.4 million Americans aged 18-35 over a nine-day period while Ben and Jerry’s four sponsored images reached 9.8 million... [...]

The latest article on Business Insider is titled “Facebook Is A Fundamentally Broken Product That Is Collapsing Under Its Own Weight”. Jay Yarow says, “In 2008, Mark Zuckerberg laid out his theory about people sharing content on Facebook. “I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” he said. The New York Times called it “Zuckerberg’s Law,”a playful homage to Moore’s Law, named after Intel co-founder Gordon... [...]

The latest article on Business Insider is titled “Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks”. Emily Adler says, “We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. That’s why Facebook gets so much attention. With 1.2 billion monthly active users, it’s a beast. But as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become... [...]

The latest article on Business Insider is titled “Gary Vaynerchuk’s 6 Secrets To Creating Great Social Content”. Alison Griswold says, “It’s no secret that social media can be a key ingredient to success for small businesses. But harnessing the power of social and creating engaging, shareable content is often more difficult than they expect. Author and entrepreneur Gary Vaynerchuk thinks he may have found the magic formula. And considering his 1 million followers on Twitter and 150,000 followers on Facebook, he seems to be onto something. In his new book, “Jab,... [...]