Tom Hopkins’ guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “How To Get Prospects To Say Yes”. Hopkins says, “Have you ever been forced to choose between two products? We’ve all been there – you’re standing in front of the cooler trying to decide which bottled water to choose. You make a quick decision, for the one that strikes you first, but little do you realize that your decision was made before you even stepped up to that cooler”. How To Get Prospects To Say Yes Marketing for Success  [...]

Tom Borg’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “How To Spark Productivity”. Borg says, “I remember in one company who had hired me to do some consulting had a problem with office gossip. I noticed in particular how many employees would stop and chat with one particular secretary to exchange the latest company gossip”. How To Spark Productivity Marketing for Success  [...]

Tom Borg’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “Top Tips For Getting Your Business To Stand Out”. Borg says, “Last week I attended a business meeting in St. John’s Seminary, a business retreat in Plymouth, MI. As soon as I walked into the massive and beautiful foyer, I could see this facility was impressive. All the details of elegance were present”. Top Tips For Getting Your Business To Stand Out Marketing for Success  [...]

Tom Hopkins’ guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “How To Sell Anything”. Hopkins says, “The fun part of selling for most people is the demonstration or presentation of the product. This is where you get to engage your prospective client in all the wonderful things it can do for them. Unfortunately, too many salespeople spend way too much time”. How To Sell Anything Marketing for Success  [...]

Tom Borg’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “The Fastest Way To Kill Your Business”. Borg says, “A while back, the Railroad industry was approached by the airline industry when it was in its’ infancy. The airline execs wanted to team up with the railroad industries to launch their airlines. They valued the experience and”. The Fastest Way To Kill Your Business Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “Is It Magic?”. Cook says, “In the last week I’ve had two people ask me what kind of magic I’m doing. They can’t believe that my business could be growing the way it is in this economy without some mysterious trick. (May was one of my top months ever.) Magic? I can’t pull”. Is It Magic? Marketing for Success  [...]

Tom Hopkins’ guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “What You And a Doctor (Should) Have In Common”. Hopkins says, “What do you have in common with a doctor? Well you never went to medical school and you don’t wear scrubs. And not to mention, the sight of blood makes you squeamish. So nothing, right? Wrong!”. What You And a Doctor (Should) Have In Common Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “Toyota’s Selling Secret”. Cook says, “Bet you can’t start watching this and not see it through to the end. What Toyota put together this ad, they didn’t mention”. Toyota’s Selling Secret Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “What’s Next For You?”. Cook says, “Have you been wondering how you can get more satisfaction out of life? Have you been trying to figure out your purpose to know how you should be spending your time?”. What’s Next For You? Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “Three Habits That Build Wealth”. Cook says, “Bill is a friend of mine who is smart, hard working and dedicated to his management consulting business. His clients love him, but his business is stagnating. He gets referrals occasionally, but considering how”. Three Habits That Build Wealth Marketing for Success  [...]