Sims Jenkins says, “In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success. The fourth edition of this annual review highlights the fastest growing and most valuable email marketing firms. No matter how you slice it, this is an important list. These 10 companies are successfully creating jobs and ROI for their clients. There are two parts to this list. The first part lists the fastest-growing email companies, firms that primarily focus on email and made the 2015 Inc. 5000 list. Inc.... [...]

Christino Arno says, “Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand’s UGC reaches all customers. Most businesses operating across international borders understand the value of localization. In order to make a connection you have to be able to speak the language of your customers. Websites, marketing materials, social media profiles and other high-impact elements should all be thoroughly localized and that can mean a combination of high-quality translation, transcreation and even the creation of entirely original... [...]

Yuyu Chen says, “This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their business. Major industry players including Airbnb, Pinterest, Twitter, and Viacom made management changes in the past month. ClickZ has rounded up their moves to streamline important hires and promotions in digital marketing during August. Brian Irving Joins Airbnb as Global Marketing Director Brian Irving joins Airbnb’s marketing team as global marketing director, reporting to the company’s chief marketing officer... [...]

Jim Davidson says, “Marketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into their marketing strategy. Beach breezes and backyard barbeques may mean summer is in full swing for most people. For e-commerce marketers, these events signal that it’s time to start planning for the busy holiday season. The pressure to build a holiday plan that will deliver record-breaking revenue can be stressful. A solid holiday plan needs to be detailed and comprehensive, yet flexible enough to accommodate unexpected shifts... [...]

Yuyu Chen says, “At MTV’s Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. Is the move indicative of a forthcoming Instagram-like mobile app? Facebook’s leap into social photography via its purchase of Instagram three years ago has certainly served the platform well. And while the image-sharing platform is predicted to claim a big slice of the visual pie in terms of ad revenue, Twitter does not want to fall behind. The micro-blogging platform is rumored to be adding visual features too. At... [...]

Angie Pascale says, “Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, and spread brand awareness. It’s never too early to build your strategy and start planning for the increased interest, activity, and sales online. As most people prepare for relaxing beach vacations and sunny park picnics, e-commerce brands spend summertime preparing for the online holiday shopping season that occurs in November and December. Leveraging social media channels leading up to and during the holidays can help... [...]

Russ Fradin says, “Use these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribute their feedback and critiques. It’s no secret to marketers that content is the key to driving results. Regardless if you’re seeking traffic, clicks, leads, conversations, downloads, or sales, in most cases the answer will reside in some form of content. That being said, a great piece of content alone won’t get you across the finish line. You will need strategies for distribution, nurturing, and tracking to ensure your... [...]

Tessa Wegert says, “Marketers shouldn’t discount the power of long-form blogs because they’re conducive to high levels of engagement from potential consumers. Blogs have long been part of the content marketing conversation. But with exciting storytelling formats like brand magazines and films getting all the buzz these days, one has to ask: are blogs still as useful to advertisers as they used to be? Last year, digital data collection provider Research Now conducted a study in the U.K. on blogs’ influence on consumers. It found that the decades-old medium still has pull. According... [...]

Kevin Lee says, “People with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marketers to acquire. I’ve read a number of career-oriented studies, from a variety of sources ranging from Venture Beat to LinkedIn, that point to a sustainable upward trend in the need for technical marketing skillsets. In LinkedIn’s 2014 survey of skills that were most instrumental in landing a new job, marketing campaign management came in at number 12 and a number of ancillary mar-tech skills – business intelligence,... [...]

Kevin Lee says, “These three tips will help you connect with your audience on social media. Are you putting these guidelines to use? While there’s no single formula for writing an article that will resonate with your social media audience, there are guidelines that can increase your chance of success. Here’s a formula that’s worked very well for my content team: 1. 300 to 500 Words of Text. Yes, the words in this text should contain a modicum of keywords you’re shooting for, but my advice is not to obsess about keyword density or even word count. Google, especially post-Hummingbird,... [...]