We recently shared six steps to make your blog posts popular. The Blogging Wizard contributor Adam Connell has shared some useful tips to help you make your blog more effective by creating persona-driven content . Connell says, “Before we go into what makes persona-driven content, you need to create a persona for your ideal reader. Or several – that’s up to you. But let’s stick to one to start with. What exactly is a persona? A persona is a snapshot of your ideal reader. Some refer to it as an avatar. This persona will include details about the challenges your ideal reader will face,... [...]

Graphics are very important for making your content presentable. Pictures that sync with the ideation of your content help you easily and closely connect with the audiences. The Search Engine Journal contributor Brad Smith has shared four ways to help you choose right images for your next blog post. Smith says, “Before starting to add images to your next post, first consider your target audience in detail to understand what they expect, want, and what can be directly applied in their day-to-day as efficiently as possible. Now, let’s go over some surefire ways to pick memorable images... [...]

Content creation is a challenging job as you need to venture into the creative dimensions to make your content stand out. To help content marketers enhance the quality of their content, the Content Marketing Institute contributor Ahava Leibtag has shared seven useful strategies based on song writing. Leibtag says, “Here are seven songwriting secrets that will help you make your content stronger. 1. Storytelling structure Writers know strong stories capture audiences and bring concepts to life. Sometimes it’s hard to suss out how to tell a story in a way that will achieve the goal –... [...]