The latest article on HubSpot blog is titled “7 Marketing Resolutions to Start the New Year Right”. Matthew Bushery says, “The time has come. It’s 2014. You’ve likely considered a number of resolutions you want to follow through with in the New Year. Maybe it’s to spend more time with family, or run more on the weekends, or try to cut pizza and other greasy foods out of your diet for a while (that’s one of mine — I doubt it’ll last long, but I digress). Take a second to think about what you’ve resolved to accomplish in 2014. Are any... [...]

The latest article on HubSpot blog is titled “Year in Review: The Highs and Lows of Marketing in 2013”. Corey Eridon says, “I’m all about New Year’s resolutions. I don’t make them in a hasty rush on December 31, either — around November, I tend to start taking stock of my year and think back to the highs and lows that marked the previous months. That way, when January 1 rolls around, I’m ready with some kick-ass resolutions that’ll make the next year, hopefully, awesome. I’m not making any marketing-themed resolutions for 2014, but I... [...]

The latest article on HubSpot blog is titled “A Year in Review: The Biggest Social Media Updates of 2013”. Maggie Hibma says, “Can you believe 2013 is almost over? Well, it is, meaning it’s that time of year again to startplanning for the year ahead and thinking about everything you want your marketing to achieve — more leads, more website traffic, you name it. But it’s tough to look forward without understanding what’s happened this year. That’s why it’s important to not only analyze your own marketing data, but to understand what occurred... [...]

The latest article on HubSpot blog is titled “When’s the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report”. Shilpa Pandya says, “It never ceases to amaze me how many marketers don’t know the answer to that seemingly simple question. It’s even more amazing once you realize how easy it is to create a custom report in Google Analytics that answers this question in a few quick minutes. Sure, there are many other analytics platforms that provide access to this level of detailed analysis of your blog’s performance over time, including HubSpot’s... [...]

The latest article on HubSpot blog is titled “11 Simple Steps to Implement Inbound as a One Person Marketing Department”. Virginia Bussey says, “Whenever I talk to someone that is a one-person marketing department, I kind of get excited. I suddenly have this urge to fist bump them or do some sort of secret handshake as if we were in the same fraternity (or sorority). You see, being a one person marketing department has a unique set of challenges that only people that have been there and done it can appreciate. As a one person department, you have unique opportunities to take... [...]

The latest article on HubSpot blog is titled “What Should I Tweet? 8 Places to Find Fantastic Content”. Shannon Johnson says, “Unless you’re famous, it’s really difficult to amass a huge following on Twitter without some hard work. For the average person or business, growing your following takes time and attention on a daily basis. The good news: There are a few big levers you can pull to quickly collect at least 1,000 quality followers for your personal or professional Twitter account. You just need to know how to invest your time and effort“. What Should I Tweet?... [...]

The latest article on HubSpot blog is titled “20 Top Experts Share 24 Trends Transforming Sales in 2014”. Anum Hussain says, “I often hear people question, “Why is New Year such a big deal anyways? I mean, it’s just another day.” Well, while it may be just another day for some … for those in the sales world, it’s a night to celebrate hitting year-end quotas and breathing a sigh of relief before having to jump right into January goals. As we transition from 2013 to 2014, we wanted to share the top predictions for what sales trends will emerge this... [...]

The latest article on HubSpot blog is titled “Enough Already! 7 Marketing Predictions We’re Tired of Hearing”. Ginny Soskey says, “About this time every year, something happens. No, I’m not talking about people celebrating holiday festivities, nor am I talking about your boss’ crazy leftover budget spending. I’m talking about those marketing predictions posts. You know — the ones that try to guess what the next year will bring for all of us marketers … even though there is no way that anyone really knows what will happen. (And yes, we’ve... [...]

The latest article on HubSpot blog is titled “Why Marketers Should Care About The 1,300 New Top-Level Domains”. Larry Levenson says, “There are hundreds of new top-level domainscoming available in 2014. As a marketer, it’s imperative to know how these new entities will impact your web presence. Before we dive in, what exactly is a Top Level Domain (TLD)? It’s the .com or .net or .org extensions to your business domain. Here is the US, we’re pretty familiar with those three domain endings, as well as .gov, .biz, .mil, etc“. Why Marketers Should Care About... [...]

The latest article on HubSpot blog is titled “20 Things You Can Buy Right Now With Your Leftover Marketing Budget”. Ginny Soskey says, “Extra budget: It’s a great problem to have, but a problem nonetheless. Some budgets are the use-it-or-lose-it kind — so if you don’t spend it now, you’re not going to have it next quarter. Other budgets will let you roll over extra budget, but if your executive team sees that you’re not using that extra budget, you could lose it anyway. At the same time, you don’t want to just recklessly buy junk to spend your... [...]