Mark Walker says, “I’m not sure if you’ve noticed, but newsletters are hot right now. They receive far less attention than the latest whizzy technology, like live video, personalization, and interactive content. But that doesn’t mean they’re not incredibly popular and incredibly powerful. Take for example theSkimm, a newsletter with a daily roundup of interesting articles. Launched in 2012, it has amassed over 4 million subscribers. Newsletters work for business-to-business brands too — with AppSumo, an email list offering regular deals, having over 700,000 active subscribers. The... [...]

Jodi Harris says, “If you are creating stellar content, distributing it across the most appropriate channels on a consistent basis, and still aren’t getting the traffic results you expect, it’s probably time that you faced a harsh reality: If your content isn’t appearing on the first results page for relevant search queries, your target audience may never know it exists. Fortunately, just because audiences haven’t been discovering your content on their own doesn’t mean you need to scrap everything and go back to the drawing board. Chances are the content you’ve created still holds... [...]

McCoy says, “ In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets. The bits of text at the top of many informational searches in Google, featured snippets can drive a ton of attention toward your site and can be an invaluable weapon for marketers. How can you create content that has the chance of ranking in featured snippets? While many marketers assume featured snippets are the territory of SEO masters or brands with million-dollar marketing budgets, that isn’t true at all. What are featured... [...]

Stephanie Stahl says, “Email drip campaigns can be powerful and effective ways to build a loyal audience and share your great content with prospects and customers. But they can also fail miserably. Common — but easily avoidable — mistakes are enough to make babies cry and ruin your sender reputation. During CMI’s ContentTECH virtual event, Gini Dietrich, CEO at Arment Dietrich Inc. and author of Spin Sucks, and Mike Madden Sr., demand generation program manager at Marketo, offered tips and techniques to make your campaigns smart and blunder-free. Just so we are all on the same page,... [...]

Will Blunt says, “If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion. Here are seven content promotion tactics you can use to get your website noticed. 1. Send an email broadcast Your email list is (hopefully) composed of people who signed up because they’re interested in your brand and want to receive your latest updates. According to Campaign Monitor, you’re six times more likely to get a click from an email campaign than a tweet. That’s a great audience to promote your content to because they’re already... [...]

Sujan Patel says, “There are only a few industries in which automation isn’t threatening some job roles. That’s a pretty scary thought, right? Well, don’t panic just yet. “While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs to a greater or lesser degree, depending on the type of work they entail,” according to McKinsey Quarterly. Roles that require empathy, like therapists and psychologists, as well as jobs that are highly reliant on social and negotiation skills, like managerial positions, are less threatened... [...]

Michele Linn says, “Web content and blog articles. We all need them, but what do we do with them as their numbers grow (and grow)? It’s easy to get overwhelmed. How do you keep your content up to date? Which pages should you focus on? And what should you even do with the pages you are tracking? Today I’ll share a system for identifying which pages on your website deserve the bulk of your attention and what actions to take on these pages using a few key reports from Google Analytics. Ultimately, you’ll learn how to increase traffic to your pages already performing well and optimize... [...]

Lisa Murton Beets says, “Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly — and in a way that is different from what their competitors are doing. Complicating matters is the long and often complex buyer’s journey. But, there is good news. According to our latest research, as reported in Technology Content Marketing 2017: Benchmarks, Budgets, and Trends—North America, sponsored by IDG, 64% of technology marketers say their organization’s overall content... [...]

Julia McCoy says, “Once upon a time, search engines were robotic, mechanical, and mathematical. However, Google’s algorithm standards have since become much more focused on what those searching for information really want. As such, user intent is the key to creating the content that enhances the relevance of your pages and improves your SEO.  Neil Patel describes “user intent” as the goal someone has in mind when typing a query into Google. In some cases, the intent is to purchase something. For others, it’s to find information or make a connection with a company or an individual”. Why... [...]

Juan Mendez says, “Few people buy on a first look. Way before they take money out of their pockets, people are looking for a solution to a problem. When they become aware of something that may solve that problem, they need to consider which solution is better. Finally, they need to choose wisely among providers that solve the same problem but in different (faster, cheaper, better) ways. How do you create engaging content to boost each step of the customer journey and help prospects get through your sales funnel? Video is an ideal tool, especially to explain the most complex ideas and concepts.... [...]