A well-documented content strategy can help marketing teams focus their efforts on clearly defined goals and ultimately have a bigger impact overall. Content Marketing Institute is hosting a webinar ‘Learn 5 Ways to Bring Value to Your Content Marketing Strategy’ on Wednesday, January 12, 2021, at 2.00 pm ET. The CMI team says, “Join our webinar to hear how AdvisorStream successfully incorporates licensed content from reputable publishers to help its users achieve their content marketing goals, including: Amplifying brand messaging Building credibility Nurturing relationships Driving... [...]

A well-documented content strategy can help marketing teams focus their efforts on clearly defined goals and ultimately have a bigger impact overall. Content Marketing Institute is hosting a webinar ‘Learn 5 Ways to Bring Value to Your Content Marketing Strategy’ on Wednesday, January 12, 2021, at 2.00 pm ET. The CMI team says, “Join our webinar to hear how AdvisorStream successfully incorporates licensed content from reputable publishers to help its users achieve their content marketing goals, including: Amplifying brand messaging Building credibility Nurturing relationships Driving... [...]

A strong content marketing strategy helps you grow your brand’s audience by creating and distributing content that engages, educates, or informs. Business 2 Community contributor Céillie Clark-Keane has shared eight steps to creating a lead-generating content marketing strategy. She says, ” You need a content marketing strategy because your content marketing efforts will be more effective—not to mention more efficient—with a documented plan in place. And that’s not just my stance. More than half of the most successful marketers have one in place. Image source Even more? Content... [...]

Content marketing is a powerful way to build an audience, nurture potential clients and increase overall revenue through blogs, podcasts, videos, and social media posts. Entrepreneur magazine contributor Azul Terronez has published an article on how books can become your best content marketing strategy. He says, “Here are three ways to utilize books to support your business, build inbound leads and modernize a legacy form of content marketing. Repurpose other content into a book  You’re creating content all the time. You’re publishing social media posts, blogs, newsletters, podcasts... [...]

A strong content marketing strategy enables you to increase your return on investment by growing customers and making more sales online. TechBullion.com has shared five tips to improve your content marketing strategy. The TechBullion.com team says, “To improve your content strategy, follow these simple and evergreen marketing tips. Stick to a schedule. You might not realize it, but posting content consistently means a lot to your audience—and your business. A consistent content schedule not only creates a better customer experience, but it also establishes credibility and trust with your... [...]

IMPACT’s Jen Barrell has shared a useful article on ‘what should a 2021 content marketing strategy include’. She says, “The atmosphere we’re building a content strategy in isn’t like it was last year. I’ve heard the phrase “these are unprecedented times” so often that it should be turned into a (socially responsible) drinking game. We’re all in territories we didn’t think we could never imagine. And it’s not like the end of the year planning was ever easy to begin with. In the past, I’ve made grand plans for content months in advance, gathered quotes,... [...]

In the latest issue of ‘Chief Content Officer’, the Content Marketing Institute team has published an interview with Venetta Linas Paris who was nominated as CMI’s 2018 Content Marketer of the Year. In the interview, some noteworthy questions on developing an award-winning content marketing strategy. Stephanie Stahl says, “At global professional services giant Aon, Venetta Linas Paris grabbed the opportunity to demonstrate such an audience-focused approach could work. In the three years since launching Aon’s storytelling platform, The One Brief, Linas Paris and team have... [...]