Pius Boachie says, “Do you know the two things McDonald’s and GoDaddy have in common? By the time you checkout; your bill or payment is tripled due to the extras added. In business, it is much more profitable to have fewer customers or clients who pay a premium than to have a large base of customers or clients who pay peanuts; that way you earn more but work is reduced. Three steps to increasing your average revenue per customer. Using the techniques listed below, you will increase both your number of customers and the amount per transaction your customers spend in your business enabling... [...]

Sam Davtyan says, “When search engines first became the way we looked for information on the Internet, they operated something like a very limited card catalog. To find an article on Dean Martin, you would need to search “Dean Martin,” not “heaviest drinking member of the Rat Pack,” and you’d still probably end up with results on Sam Martin, Aston Martin, and maybe even recipes for martinis. As the Internet has become the preferred way to gather information and the sheer amount of information on the Internet has skyrocketed, search engines have gotten smarter,... [...]

Nate Kristy says, “It’s nearly summertime, which means it should be time to kick back and enjoy the warmer weather, but many small business owners could be missing out on fun in the sun with their family and friends. Why? 56 percent say they feel they can’t ever step away from their businesses. Luckily, the ability to automate sales and marketing workflow gives many small business owners time back in their day. With automation, they can go to bed earlier at night or even spend a weekend at the beach knowing that revenue opportunities aren’t slipping through the cracks. Marketing automation... [...]

Samuel Edwards says, “Search Engine Optimization (SEO) isn’t something that should be taken lightly. When properly executed, SEO can push your business in the right direction and provide opportunities that wouldn’t have existed otherwise. However, as the industry becomes even more competitive, with both large agencies and small boutique firms popping up every single day, it’s becoming increasingly challenging to differentiate the quality SEOs from the pretenders. If you don’t know exactly what you’re looking for, then you’ll find it difficult to choose the best SEO agency for... [...]

AJ Agrawal says, “Periscope is all about exploring the world through someone else. It’s about being able to see someone else’s world. There are so many different streams available to choose from. Salespeople can learn a lot from the success of this live streaming platform. You are going to learn some crucial lessons that salespeople should take away from the success of Periscope. 1. Taking Advantage of the Trends Do you know why Periscope has become so successful with more than 10 million registered users? It took advantage of a growing trend in marketing. Video become popular and live... [...]

Mary C. Long says, “How do you market something un-sexy, unappealing, or even unspeakable? It’s a legitimate challenge for businesses revolving around things people don’t like thinking about in the day-to-day. But when the need arises, you want to be sure they remember you. Here’s how to be sure they do: Point Out Your Differences You may not want, or be able, to focus on what you actually offer, so focus on what sets you apart instead. Funeral homes, for example, may be members of the Order of the Golden Rule, “an association of independently-owned funeral homes across... [...]

Razvan Gavrilas says, “Knowing how to make people read your emails is, partially, science. However unpredictable and unique we are, there are some common traits of our business personas that will most likely answer positively or negatively to different types of stimuli. What you’re about to read is nothing but the math behind our open rates. You’re going to read a few critical mistakes that can be made when creating an outreach campaign and a bonus advanced lesson, in the end, to start spinning your wheel of engaging networks. 1. Failing to Be Personal Enough Which takes me directly to... [...]

Christopher Jan Benitez says, “Your content will not promote itself, which is why you need to do the legwork of promoting them to your audience. However, doing them manually will take out so much of your time, not to mention won’t guarantee that your content will be promoted as effectively. Therefore, use the tools featured below to help you hike up your content marketing efforts. 1. Serpstat Perfect for competitor research and analysis. Among the many SEO tactics, competitor research remains to be one of the most effective. Conducting a well-grounded research of the competition lets... [...]

Valerie Levin says, “From the beginning of human existence, as soon as someone had an idea she wanted to share, she would tell the people in his immediate surroundings. That was marketing. Never would the man who discovered fire dream of a time when brands armed with vast amounts of data about how to communicate a message tailored directly to customers’ needs and interests reached them on digital platforms. He just wanted to tell the other men in his community he found a great source of heat. Marketing began as a strict word-of-mouth activity. It evolved into external buyer education, splashy... [...]

Nate Matherson says, “If you run your own small business, then you likely wear many hats. Most small business owners do the work of two or three employees. That’s why you’re likely always interested in finding new tools that can help make your life easier. This article will help you do so by introducing you to some new apps that will allow you to better manage your time and your business. 1. Operator Small businesses often don’t have the capacity to hire a lot of staff. That’s why virtual assistants are becoming more popular with small businesses and freelancers. Operator... [...]