Polly Alluf says, “Mobile engagement features, such as surveys, messages to dormant users, video tutorials, among others, can’t be sprayed all over an existing mobile app. Suggest something to a user at the wrong time or, worse, to the wrong user, and you’re out. That’s why writing about using mobile engagement features sounds like a mantra: “the right engagement feature, at the right time, to the right audience”. But how do you choose “the right feature?” Over time, I realized that choosing the right engagement features is simpler when we look at where users are in their... [...]

Ann Smarty says, “Early this year, mobile technology company Blackberry released a survey that claimed 26 percent of the entire world population was using mobile social media. To put that into perspective, there are currently 7.125 billion people on planet Earth as of a census done in 2013. Let’s round that down to an even seven billion. A 26 percent share of those people would be 1,820,000,000. On the social web, 1,820,000,000 are looking at social media websites through web versions and apps. Just imagine for a second that you manage to reach one percent of that user base with your... [...]

Matt Byrom says, “Video has fast become a highly popular tool for many businesses to increase brand awareness, inform consumers about their product or service, and bring in more sales. Which is great news. So long as people can find your video of course. Now although search engines do like video content, they aren’t very good at the whole watching and understanding what that video content is all about. So you kinda have to spell it out for them, and there are a few tricks that you can do to ensure that your video can be easily found. Check out these four ways that’ll help you... [...]

Christopher Jan Benitez says, “First impressions are critical when it comes to digital marketing. The online audience tends to be very picky, and will quickly turn away from your site for the littlest of things such as slow loading speed and too many ads. This is why you should build a website that can hook an audience right above the fold, the screen that’s visible the instant page loads. This is where users are more likely to engage with page elements such as menus, toolbars, and search bars. To build a captivating website, here are some of the best examples on how to utilise above... [...]

Jess Bahr says, “It was Ralph Waldo Emerson who said, “If we encounter a man of rare intellect, we should ask him what books he reads.” Now as cliché as it is to begin an article with a quote, I simply couldn’t resist. Nor could I resist following Emerson’s advice, in this case seeking out reading recommendations from a group of marketers, from CEOs to entrepreneurs, with rare intellect. Marketing intelligence comes from many places: experience, education, mentorship, and I’ve found, excellent reading materials. So I polled some awesome marketers to find out what’s on their bookshelves.... [...]

Ahmad Raza says, “When running a B2B business, your main concern is generating leads. According to a study, 61 percent of B2B marketers pointed out that generating high-quality leads is their biggest concern and biggest challenge. You already know that creating content is one way to generate B2B sales, and you already know about the importance of building relationships. This guide is going to show you some of the ways to generate sales leads like never before through inbound marketing and more. Podcasting is Big Business The podcast is a format of content that has been around for over a decade,... [...]

AJ Agrawal says, “When running a B2B business, your main concern is generating leads. According to a study, 61 percent of B2B marketers pointed out that generating high-quality leads is their biggest concern and biggest challenge. You already know that creating content is one way to generate B2B sales, and you already know about the importance of building relationships. This guide is going to show you some of the ways to generate sales leads like never before through inbound marketing and more. Podcasting is Big Business The podcast is a format of content that has been around for over a decade,... [...]

Kristen Vanstrom says, “Take it from me, a fellow Millennial. We’re not always easy to understand, let alone market to. What we like changes on a daily basis. We can go from being avid Snapchatters to obsessive Periscopers in a matter of minutes. With that said, as a marketing or business professional, it’s important for you to stay focused when marketing to my fellow Gen Y-ers. Here are some tips to help give you a jump start. 1. Lifestyle Branding Goes a Long Way You want to create an identity that solidifies purchasing behaviors. Studies show that Millennials actually associate... [...]

Clayton Dean says, “The funnel, a classic and longstanding marketing concept, serves as a linear metaphor, allowing a company to understand how a prospective customer moves from initial brand awareness to an eventual purchase. Like a funnel, the first stage is broad. The consumer has a wide range of brands to choose from. As the consumer moves down the line, they narrow the options to familiar brands, then to their top picks, before finally making a decision and coming to the end of the funnel, the purchase. But the funnel approach existed long before social media, blogging, or digital content... [...]

Christopher Jan Benitez says, “Building a website requires you to use different tools and resources. Tools make the work easier and can systemically repeat many tasks to free up your time to take those actions that move the needle in your business. You can avoid many mistakes by employing tools as you build your website. This is especially true if you are just starting out in the online space and isn’t very competent on the technical side of things. However, most business owners make the mistake of mindlessly building their websites and fixing problems as they go. While I am not entirely... [...]