Tim Clarke says, “Like any worthwhile business investment, aelecting a Search Engine Optimization (SEO) agency requires time for careful consideration, and this is doubly true if your business relies heavily on online search for brand discovery. The sheer number and variety of SEO firms to choose from is enough to give anyone pause. During this process of intensive research and analysis for service procurement, a number of facets may not be as upfront as looking up an About Us page or researching an agency on LinkedIn. Yet these same facets are crucial to return on investment, you don’t... [...]

Dan Steiner says, “As business owners and marketers, we’re all trying to capture more leads. But it’s not always just about quantity. We also want to capture quality leads that allow us to improve conversion rates and drive sales. If you fall into the latter category, then you need a strategy for collecting leads at the right place and the right time. The Need for Better Lead Capturing How much emphasis do you place on capturing emails? Think about this for a few seconds and be honest. Do you think about collecting emails on a daily basis, or is it something that only comes up once or... [...]

Dan Steiner says, “Businesses put a lot of work into their websites, carefully choosing color and text to ensure maximum impact. Unfortunately, the days of “brochure sites” are long gone. Today’s customers want something more when they visit a website, whether it’s instant access to the information they need or help with returning a product they’ve purchased. No matter what needs your business’s website meets, if it doesn’t convert visitors to buyers, you’re missing the mark. Whether your site inspires guests to visit your store or entices them to click through to look at... [...]

Ruchard Smith says, “The modern era of entrepreneurship is pretty discrete when it comes to strategies and executions. Days are gone when trial and error methods used to work like charm. Organizations are thin on time as every second there is a new competitor, breathing down their neck. Over the years, businesses have been expressive and this brings us to the willful adoption of visual content as a part of the entrepreneurial strategy. The best thing about videos is the information presented in an engaging manner. With visual content popularizing with each passing day, it is imperative of... [...]

Tyler Hakes says, “How many companies have blogs that have long been abandoned? How many companies treat writing content like a chore; a box that just needs checked every week, rather than a valuable business tool? How many companies gave up because content marketing simply didn’t seem to work at all? According to a study by Content Marketing Institute, 93 percent of B2B marketers say they use content marketing. But the same study found that only 42 percent, less than half, say they are effective at content marketing. And only 41 percent of larger organizations said they even have a documented... [...]

Faizan Raza says, “When you’re performing content marketing, there is one goal you have in mind: attracting the target audience with something different and better than the competition’s offer. Even if the business doesn’t offer something really unique, a creative copy can make it the first choice of the consumers. If you’re not a great writer, that doesn’t mean you can skip launching promotional texts for your business; it just means that you’ll outsource the writing part to talented writers, and you can locate them through NSW Writers. Before we go any further, let’s explain... [...]

Fergal Glynn says, “When it comes to sales and marketing success, there’s no one-size-fits-all solution, but that doesn’t mean you have to reinvent the wheel, either. Taking cues from thought leaders and organizations who have implemented streamlined, impactful sales methodologies and fine-tuned their strategies to achieve incredible success is one of the most effective ways to learn the cutting-edge approaches that can cultivate tremendous growth within your organization. This interview with Steve Blum, Senior VP at Autodesk, Inc., is the first in a series of interviews I’ll be conducting... [...]

Jawad Khan says, “Marketing your business on the web is not a matter of choice anymore. More than 60 percent of consumers search for businesses online before making a purchase. So whether you own a brick-and-mortar business or manage an Internet-based company, you need to have a strategy in place to attract, qualify and acquire customers online. Failure to do so means you’re potentially missing out on thousands of customers. But before you invest time and money in building an online presence for your business, you need to understand some of the fundamental steps involved in this process”. How... [...]

Andy O. Heikkila says, “There’s a quiet rumbling on the Internet as slowly, people are starting to worry about the future of labor, debating whether mass technological unemployment is the true blue fate of humanity or just another Y2K scare. For those in-the-know, it seems pretty certain that automation will replace jobs, but the degree to which humans will be fiscally displaced, however, is up for debate. Bloggers, writers, and other creatives will argue against there ever being machines that can do their jobs and create pieces better, with more soul, if you will, than a human can. Unfortunately,... [...]

Mary C. Long says, “You have to brand yourself. And digital branding has simultaneously made branding much easier and much more complicated. Logically, that sounds impossible, but for any small business or entrepreneur understanding the struggle is real. There are so many tools, resources, and ways to make your mark, not to mention conflicting expert advice, that it’s hard to know where to start. But if digital media has changed the “how” of branding, the fundamentals remain the same. Branding has to be relevant, personable, and most of all, memorable. Be Clear and Relevant The... [...]