Christine James says, “If you are late to the blogging game, no worries. It’s never too late to start your own blog to pull in more customers for your small businesses. Whether you are a dentist or a real estate agent, blogging can do you a world of good, bridging the gap between existing and potential clients. First off, let’s define what a blog is and what it is not in 2016. It’s important to understand the difference. Essentially, this is a web page that is regularly updated with highly relevant content written in a conversational and informal tone. It is not simply a... [...]

Alison Napolitano says, “It’s the definition of insanity: Doing the same thing repeatedly and expecting different results. In business, the better bottom-line approach is to consider making a change when something isn’t working. Pivoting your marketing strategy can lead to more effective results and boost your return on investment or ROI. As noted in an infographic by MBA@UNC, an online MBA program, the sports industry is one sector challenging itself to pivot by reimagining how it engages with its female fan base. In the past, women have often been an afterthought in the male-dominated... [...]

AJ Agrawal says, “Every company has sales and marketing strategies that are tried and true methods for success. Learning the key objectives in the competition’s sales funnel helps brands stand out, gain a larger audience and achieve industry dominance. This affects and disrupts the sales funnels of your brand’s competition as their marketing strategy and typical methods of practice have been turned upside down. With a few tips, you can disrupt a single sales funnel or an entire industry’s funnel, drawing more sales to your company. 1. Be Unique What sets your company apart from others... [...]

Carol Evenson says, ““Sales are the lifeblood of any business. Startups are no different. It can seem that there are so many things that need to get done when starting up your business that coming up with a sales process is just not on the radar. This is a real shame because the startup phase is the very best time to put in place the sales processes that will help your startup grow. According to a research study by the Harvard Business Review, companies that have a basic defined sales process grow 15 percent faster than those that don’t. Furthermore, companies that utilize multiple types... [...]

Christopher Jan Benitez says, ““I love deadlines. I love the whooshing noise they make as they go by”, says Douglas Adams, “The Salmon of Doubt”. Hopefully, you will not live by the same words. It does not matter if you are copywriting for a company, freelancing for a couple of clients, or working for a publisher. Deadlines will always be a huge part of your writing career, dictating the way you manage your time and manage your work ethics. Keep in mind that writing can already be a stressful and challenging task. You are often required to do in-depth research, validate facts,... [...]

Joydeep Bhattacharya says, “The consumer behavior is changing for the better. Nowadays, customers are smarter and have access to information at their fingertips. They just take seconds to make a purchase decision. How adaptive is your brand to cater to the needs of Gen Y audiences? The success of a business depends on several factors and you need to ensure that your brand remains ahead of your competitors when it comes to the proper analysis of the latest marketing trends. Have a look at the below five tactics that are in align with today’s consumer mindset and should be a part of your... [...]

Amie Marse says, “Search Engine Optimization (SEO) is an incredibly intricate process that has recently become a crucial component of digital marketing. Search engines are remarkably valuable to business, with Google dominating more than 80 percent of all search engine users. SEO is essentially a game between marketers and the search engines: marketers attempt to leverage how search results are collated, and search engines constantly change how that happens to keep things pointed toward quality results. One disadvantage marketers face in this game is that the search engine companies can essentially... [...]

Sarah Quinn says, “Getting people to read your blog is important. But getting them to subscribe is essential if you ever want them to become a customer, that is. When people subscribe to your blog, they give you their email address, meaning they finally pass from the attract stage to the convert stage. After that, you only need to close and delight and you may have gained yourself a customer for life. Need some advice? Here are 4 ways you can get people subscribing to your blog. 1. Make Sure Users Can See Your Subscribe Button This is possibly the most obvious way to get more blog subscribers,... [...]

Joydeep Bhattacharya says, “The consumer behavior is changing for the better. Nowadays, customers are smarter and have access to information at their fingertips. They just take seconds to make a purchase decision. How adaptive is your brand to cater to the needs of Gen Y audiences? The success of a business depends on several factors and you need to ensure that your brand remains ahead of your competitors when it comes to the proper analysis of the latest marketing trends. Have a look at the below five tactics that are in align with today’s consumer mindset and should be a part of your... [...]

Amie Marse says, “Recently, Microsoft announced its acquisition of LinkedIn, and the tech industry met the news with a mix of shock, excitement and bewilderment. In his email to employees, Satya Nadella, CEO of Microsoft, explained that the common mission of LinkedIn and Microsoft is “empowering people and organizations.” For years, LinkedIn has been considered a mainstay in the professional networking world and has proven to be one of the most powerful tools available to contemporary companies. Microsoft has been synonymous with forward-thinking technology and enterprise solutions for... [...]