Sarah Quinn says, “Even in today’s GPS-ready era, we still often rely on signposts and street signs to help us find our way. And the same logic applies to our digital journeys on the web. The difference is, instead of signposts, we have call-to-action buttons to tell us what to do next. These buttons are used when the time comes for your customer to take action. Download. Add to Cart. Buy Now. Sign Up. They’re all examples of buttons we’ve probably clicked at one time or another. These buttons can serve many different purposes, but they all have one thing in common: getting... [...]

Leo Welder says, “Just a few weeks ago, Microsoft made company history by announcing a $26.2 billion LinkedIn acquisition. The deal is Microsoft’s largest to date and has sparked nonstop speculation in its wake. What changes will be made to the Internet’s largest professional networking interface? As the deal will not officially close until the end of 2016, we’re left with plenty of time to hypothesize about why Microsoft made the move it did and how LinkedIn users stand to benefit. Related Article: Windows 10 Looks Like a Great Play for Microsoft and Here’s Why Microsoft’s... [...]

Leo Welder says, “Just a few weeks ago, Microsoft made company history by announcing a $26.2 billion LinkedIn acquisition. The deal is Microsoft’s largest to date and has sparked nonstop speculation in its wake. What changes will be made to the Internet’s largest professional networking interface? As the deal will not officially close until the end of 2016, we’re left with plenty of time to hypothesize about why Microsoft made the move it did and how LinkedIn users stand to benefit. Microsoft’s Past Successes (And Failures) The LinkedIn buy is far from the company’s first acquisition.... [...]

Danny Mola says, “Last May, Google revealed a significant number of changes coming to AdWords during the Google Performance Summit; most of which revolved around mobile and local realities. One of those declared changes, that has to do with a so-called local three-pack, flew under the radar until it was recently fleshed out in greater detail. Did you notice when searching for a local business on Google a map on top of the search results listing three local businesses relevant to your search query? This list of three local businesses is informally called the three-pack, and sometimes referred... [...]

Aaron Agius says, “Conversion Rate Optimization (CRO) has become more accessible to marketers today thanks to helpful software and tools. One of the most common questions I hear about starting CRO is, “What should I test first?” Here’s some great advice on the topic from CRO experts around the web. 1. Peep Laja (Chief Conversion Architect at Markitekt) Quoted in Rejoiner: “Start optimizing closer to the money. Your actual gains in terms of revenue are going to be way bigger. Get your checkout flow to rock first, then cart page, then the product pages so you slowly move further from... [...]

Christine James says, “If you are late to the blogging game, no worries. It’s never too late to start your own blog to pull in more customers for your small businesses. Whether you are a dentist or a real estate agent, blogging can do you a world of good, bridging the gap between existing and potential clients. First off, let’s define what a blog is and what it is not in 2016. It’s important to understand the difference. Essentially, this is a web page that is regularly updated with highly relevant content written in a conversational and informal tone. It is not simply a... [...]

Alison Napolitano says, “It’s the definition of insanity: Doing the same thing repeatedly and expecting different results. In business, the better bottom-line approach is to consider making a change when something isn’t working. Pivoting your marketing strategy can lead to more effective results and boost your return on investment or ROI. As noted in an infographic by MBA@UNC, an online MBA program, the sports industry is one sector challenging itself to pivot by reimagining how it engages with its female fan base. In the past, women have often been an afterthought in the male-dominated... [...]

AJ Agrawal says, “Every company has sales and marketing strategies that are tried and true methods for success. Learning the key objectives in the competition’s sales funnel helps brands stand out, gain a larger audience and achieve industry dominance. This affects and disrupts the sales funnels of your brand’s competition as their marketing strategy and typical methods of practice have been turned upside down. With a few tips, you can disrupt a single sales funnel or an entire industry’s funnel, drawing more sales to your company. 1. Be Unique What sets your company apart from others... [...]

Carol Evenson says, ““Sales are the lifeblood of any business. Startups are no different. It can seem that there are so many things that need to get done when starting up your business that coming up with a sales process is just not on the radar. This is a real shame because the startup phase is the very best time to put in place the sales processes that will help your startup grow. According to a research study by the Harvard Business Review, companies that have a basic defined sales process grow 15 percent faster than those that don’t. Furthermore, companies that utilize multiple types... [...]

Christopher Jan Benitez says, ““I love deadlines. I love the whooshing noise they make as they go by”, says Douglas Adams, “The Salmon of Doubt”. Hopefully, you will not live by the same words. It does not matter if you are copywriting for a company, freelancing for a couple of clients, or working for a publisher. Deadlines will always be a huge part of your writing career, dictating the way you manage your time and manage your work ethics. Keep in mind that writing can already be a stressful and challenging task. You are often required to do in-depth research, validate facts,... [...]