Jerry Low says, “Reduce, reuse, recycle. The three R’s have been pounded into your head since birth. You’re supposed to do everything in your power to reduce your carbon footprint, but you don’t give much thought to your digital one. What if you could put the three R’s to good use with regard to your blog? You can, as long as you create evergreen content. Let’s look at some of the ways you can incorporate the three R’s into your content to drive more traffic. 1. Write a Two-Parter You can live the Hollywood life and write a sequel. Do you really think that the world needed a... [...]

Aqib Nazir says, “Getting high traffic on a post is every blogger’s dream, but not every blogger does it the right way. Blogging is not a get-rich-quick scheme—it requires patience and persistence to build a successful blog. Famous bloggers like Neil Patel, Pat Flynn and Dareen Rowse didn’t build an online empire overnight. It took lots of hard work and patience to reach to a level where they are now. Being a blogger is easy, but being a successful blogger requires some elbow grease. One of the biggest challenges all bloggers face is how to get traffic to their blog. I struggled... [...]

Carol Evension says, “Sales are the lifeblood of any business. Startups are no different. It can seem that there are so many things that need to get done when starting up your business that coming up with a sales process is just not on the radar. This is a real shame because the startup phase is the very best time to put in place the sales processes that will help your startup grow. According to a research study by the Harvard Business Review, companies that have a basic defined sales process grow 15 percent faster than those that don’t. Furthermore, companies that utilize multiple types... [...]

Wes King says, “When I speak with small business owners, especially service-based businesses in local communities, about using social media to reach their audience, I get some strange reactions. Some of them glaze over. Some get defensive. Apprehension. Excitement. But the most common by far is defeat. So many local business owners have a hard time seeing the ways that they can use social media to reach their audiences. The thought is that social media is intended for national brands that are able to sell and ship through the mail or digitally. That couldn’t be further from the truth.... [...]

Heather Baker says, “Some things you just know you need, like a house or food in the fridge. But there are other things that one might consider a luxury, say a Nespresso coffee machine or underfloor heating, that you believe you’re OK without. That is until you get one and then flummoxed, you ask yourself: “How the heck did I ever survive without it?” Inbound marketing is a lot like that. Outbound strategies still have their place. Some people still sit through the ads on TV, and cold calling apparently still yields results. Though not a lot mind you. According to the Harvard... [...]

Jawad Khan says, “With so many brands, entrepreneurs and professionals publishing video content on different online platforms, it wouldn’t be an exaggeration to call 2016 the year of video marketing. Seventy-two hours of unique video content is uploaded every minute on YouTube, while Facebook users are watching more than 100 million hours of video content every day. According to Break Media, online video ad spending will reach $5.4 billion by the end of 2016. All this hype, of course, is not without concrete evidence. Forrester reports that including video in emails leads to a staggering... [...]

Sophorn Chhay says, “Does your writing suck? Never fear, we’ve all been there at some point in time. Lucky for you (and for us, honestly) we’ve figured out five ways to make our content marketing better. 1. Research Before You Write If you’re deciding on topics before you start writing and pinpointing keywords after, you’re doing it wrong. Your content should be written with three things in mind: – What your audience wants – What Google wants – What you want All three elements are important and their importance is indicated by the order in which they appear. In other... [...]

Ahmad Raza says, “In a world where buzzwords like Pay-Per-Click (PPC) and banner ads have become commonplace, it might be easy to overlook the fact that generic, targeted online advertising doesn’t convert in every industry. There are situations where a personal touch is required. PPC Advertising Costs Outpace Customer Value Depending on your market, it may cost too much to acquire a customer via generic PPC advertising. The margins on your products may be razor-thin, or the competition could be so fierce that even with healthy margins, bidding on PPC traffic would be a losing proposition. The... [...]

Tim Brown says, “The world wide web has been crowding our screens since its birth in 1989; a mere 26 years ago. While older generations have gotten the hang of living logged in, the ones who were raised in a virtual world are the Millennials. Millennials: A term thrown around to describe presumably young people, but what does this category really encompass? Whitehouse.gov states that anyone born between 1980 and the mid-2000s falls into the Millennial namesake, meaning the oldest members of this generation are already in their early thirties. If that’s older than you imagined, you’re... [...]

Ahmad Raza says, “In a world where buzzwords like Pay-Per-Click (PPC) and banner ads have become commonplace, it might be easy to overlook the fact that generic, targeted online advertising doesn’t convert in every industry. There are situations where a personal touch is required. PPC Advertising Costs Outpace Customer Value Depending on your market, it may cost too much to acquire a customer via generic PPC advertising. The margins on your products may be razor-thin, or the competition could be so fierce that even with healthy margins, bidding on PPC traffic would be a losing proposition. The... [...]