Sponsorship marketing consists of including content in your marketing that highlights the business or products of the sponsor. You may choose to have businesses sponsor your marketing – they write content about your business – or you may sponsor the marketing of others, or both. Sponsorship marketing holds significant potential, but without strategic planning, it can lead to wasted efforts and missed opportunities. Both sponsors and those seeking sponsorship must be aware of common errors that can undermine a partnership’s effectiveness or reduce its value. By recognizing and... [...]

Sponsorship marketing is similar to co-marketing, such as the current TV commercial for Toyota and Hulu, but, instead of both businesses being equally featured, one business’s products or services are clearly being promoted by the other. Sponsorship marketing presents an excellent chance to enhance brand exposure, foster relationships, and engage with targeted audiences. For sponsorships to be effective, they must be strategically planned, well-aligned, and executed thoughtfully. Whether you’re a sponsor aiming to back the right partner or a sponsorship seeker hoping to secure an ideal... [...]

Sponsorship Marketing: Two Paths to Success helps you grow your audience, your brand visibility, and your sales through strategic sponsorships, even if you have a tight budget. Sponsorship marketing is a way for you or your students (because your PLR gives you the right to share this strategy with students) to partner with events, brands, or individuals to get more visibility and reach your (or their) target audience. And this new course covers both sides of the equation: Part 1: Become a sponsor Part 2: Find sponsors You will learn how to: ➤ Identify and evaluate sponsorship opportunities that... [...]

AI Automation for Small Businesses (just released by Content Sparks) shows you how to exploit the potential of AI tools to streamline your business processes, boost productivity, and simplify your daily operations. This workshop will show you how to choose the right AI tools and implement automation in a way that truly benefits your unique business. As with all the Content Sparks training, you cannot only use it for your own business but also teach it to others. To make it easy to teach this course, it includes: ➤ Student Guide (for a handout or to repurpose into emails) ➤ Workbook (worksheets... [...]

Content Sparks has just released a new PLR Course that you can teach: Create Your Essential Marketing Collateral. Using this content to build training of your own for your clients (either in person or online), you can create your own course, branded with your name, that helps small businesses and entrepreneurs build a set of vital print and digital marketing assets. You’ll be helping your clients save time and money, maintain a consistent and professional brand, and be ready to seize any marketing opportunity – all while adding a new stream of revenue to your business at the same time.   You’ll... [...]

Content Sparks has just released Online Course Content Planner and it is on introductory sale through Wednesday for only $27. As with their other products, it is content you can teach, besides learning from it yourself, although it’s not one of their comprehensive course packages (e.g., no PowerPoint slides are included). Online courses are popular ways to learn. Just think of the popularity of : Udemy, just to mention one example. There are at least four ways you can use this in your business: 1. Use it as the blueprint for planning and creating courses of your own 2. Sell it to other people... [...]

Content Sparks has just released their latest PLR training course, Essential Marketing Strategy Pack. As you may recall, the training from Content Sparks is two-pronged: 1. Use it to build your own business 2. Teach it to others as another stream of income. They will get their own marketing designed in a more organized and profitable way by following a standardized work flow like the Essential Marketing Strategy Pack. This is all new content that’s perfect for anyone who needs a streamlined framework (that is, a guided process) for putting together their marketing strategy. It covers the... [...]

At midnight tonight, Content Sparks is shutting down its sale on How to Acquire Your Ideal Coaching Clients, their latest PLR course. If you need high-value clients in your business, use this training for your own business growth. This course shows you how to leverage proven tactics for attracting, converting, and retaining high-value clients. They have positioned this training for coaches, but that was just a marketing decision for them. The training (90 percent of it, at least) applies to any niche business needing to find and serve clients willing to invest in your premium services. There’s... [...]

How to Create Sales Pages that Convert is a course that’s critical for anyone who sells anything online. And it comes with all the extra you need if you would like to teach this material to others. The # 1 goal of any sales page is to persuade people to buy your offer. To achieve that, it needs to: ➤ Capture visitors’ attention ➤ Elicit their emotions ➤ Connect with their relevant problem ➤ Help them envision a new reality ➤ Prove that you can provide the best solution ➤ Compel them to purchase it There’s no question about it, to sell online you need to have a sales... [...]

Your site needs leads; our site needs leads; all marketers need leads. White Label Assessments for Lead Generation provides leads by giving targeted clients a valuable service. If you sell to other online marketers, or to any business, for that matter, they are often wondering what services they need. you can help them decide with an assessment of their needs. The new White Label Assessments for Lead Generation package (which is just launched by Content Sparks) makes building the assessment simple. Suppose you offer a free checklist they can use to assess their business’s current fitness... [...]