Denise Wakeman’s latest blog post is titled “The Challenge of Getting Visibility on Facebook [infographic]”. Wakeman says, “Not a week goes by that I don’t have a conversation with a client or colleague about the frustration and challenge of getting visibility on Facebook in the newsfeed, especially for your Facebook business page. Even Guy Kawasaki (video) is frustrated and doesn’t understand why Facebook doesn’t show your content to the people who have raised their virtual hand to say they want to see your stuff. And, maybe that’s why I’m hearing more and... [...]

Denise Wakeman’s latest blog post is titled “What’s Your Path to More Online Visibility?”. Wakeman says, “Here’s what I’ve been thinking about lately…there are many paths to building your visibility on the Web. In fact, there are so many paths that it can seem overwhelming, confusing, complicated and downright unpleasant. I don’t know about you, but if I find a task to be complicated and unpleasant, I have little desire to do it. I procrastinate and do a half-a**ed job at whatever it is I’m “supposed” to be doing. Yet, when it comes to building... [...]

Denise Wakeman’s latest blog post is titled “Top Ten Online Marketing Articles in 2012”. Wakeman says, “Year-end always brings a flurry of Top Ten posts, often focusing on a blog’s most popular posts of the year.  This blog is no exception. I dug into my analytics to find the ten online marketing articles that got the most page views and comments during 2012.  Those two metrics are generally a good indication of the types of content your readers enjoy the most and from which they get the most value. Why should you create a year-end Top Ten list? Adds more value for your audience... [...]

Denise Wakeman’s latest blog post is titled “8 YouTube Channels for Serious Social Media Marketers”. Wakeman says, “There are two kinds of social media marketers: the casual ones that use the platform to promote their site, and the serious ones who do it as a career itself. The first is unlikely to spend much time really throwing themselves into the whole process, much less learning more to better focus their efforts. But the latter is always hungry for new information, and will spend as much time as it takes to increase their effectiveness in the industry. All of those serious content... [...]

Denise Wakeman’s latest blog post is titled “Top Tips and Quotes About Listly from Nick Kellet [interview]”. Wakeman says, “Awhile back I did a video interview on Skype with Nick Kellet, co-founder of List.ly. Unfortunately, the quality of the audio was not up to snuff so I did not post it. However, I did get it transcribed. As I was editing the transcript [lots of inaudibles] I was highlighting tips and quotes I thought were particularly useful and relevant. Then, I realized the quotes would make a great list! While I have pulled out my selection of the top tips and quotes about Listly... [...]

Denise Wakeman’s latest blog post is titled “How to Use Audio to Build Your Platform”. Wakeman says, “Content marketing with audio is making a comeback. Way back in 2005 or so, podcasting hit the online scene and there was a flurry of activity. Many podcasts were started and then died. Now, in the last six months or so, I’ve noticed a big uptick in the number of online publishers adding podcasting to their content marketing mix. What’s old is new again… But this post isn’t about podcasting. It’s about making money by using audio to build your platform –... [...]

Denise Wakeman’s latest blog post is titled “Four Super Easy Ways to Create Quote Graphics for Facebook, Pinterest and Your Blog”. Wakeman says, “If you hang out on Facebook and Pinterest, you no doubt know that quote graphics are hugely popular. People love to share quotes and they are a powerful way to share your thoughts, beliefs, moods, and excerpts from your programs and content. The images that seem to grab the most attention are those quotes layered on a gorgeous image. But what if you’re not particularly techie or you’re graphically challenged (like me)? I’ve found... [...]

Denise Wakeman’s latest blog post is titled “Four Super Easy Ways to Create Quote Graphics for Facebook, Pinterest and Your Blog”. Wakeman says, “If you hang out on Facebook and Pinterest, you no doubt know that quote graphics are hugely popular. People love to share quotes and they are a powerful way to share your thoughts, beliefs, moods, and excerpts from your programs and content. The images that seem to grab the most attention are those quotes layered on a gorgeous image. But what if you’re not particularly techie or you’re graphically challenged (like me)? I’ve found and use... [...]

Denise Wakeman’s latest blog post is titled “Is It Time to Tune-up Your Business Blog?”. Wakeman says, “It’s Small Business Saturday in the United States, a day when shoppers are encouraged to shop at and support their locally owned neighborhood businesses. The last few days I’ve been thinking about how I can support you, the small or solo business owner, so you can attract more customers and clients, not just today, but throughout 2013 and beyond. One of the biggest problems I see for small businesses is a poor online presence, specifically, a poorly optimized blog. Your business... [...]

Denise Wakeman’s latest blog post is titled “10 Ways to Save Time and Energy Blogging”. Wakeman says, “In an ideal world, our blogging would be done at a leisurely pace out on the front porch or settled into our favorite writing chair. We’d be writing at our most inspired moments and we’d be channeling great writers of the past. We’d be writing about our passions and would become lost in our writing. Back to Reality Whoa. I started to inspire myself with that intro! The reality is often quite different than the idyllic writer’s scene I began painting above. Often,... [...]