Denise Wakeman’s latest blog post is titled “What Blogging Can Teach You about Yourself”. Wakeman says, “My journey to increase my business’ visibility started three months ago when I signed up for Denise’s “Online Visibility for Introverts” class.  It promised to teach me how to build my email list, get on board with social media, and increase my online visibility. One of the first habits Denise encouraged was “consistency,” or doing the same thing on a repeatable schedule, to help build your visibility.  And since the blog is the hub of a business’ online efforts, that... [...]

Denise Wakeman’s latest blog post is titled “How to Be an Ideal Guest Blogger”. Wakeman says, “Early in my marriage, my husband, our two children, and I lived in Hawaii. As many people who originally lived on the mainland who moved to Hawaii can attest, having house guests is a common occurrence. Who doesn’t like a free room in paradise? The best types of guests were what my friends and I referred to as “low maintenance guests.” They were the ones you could hand car keys or a bus pass and a map to, and know they’d have a blast, grateful for all you did for them, even though it wasn’t... [...]

Denise Wakeman’s latest blog post is titled “9 Ways To Make LinkedIn More Social”. Wakeman says, “Everyone has their favorite Social Media Channel. If you’d measure the fame of each, LinkedIn would probably lose this popularity contest. It’s has the reputation of being the “Chamber of Commerce” among the social networks. I often hear “LinkedIn is boring” or “There’s nothing social about LinkedIn”. Well, I think people who say that, simply don’t use LinkedIn to it’s fullest potential. LinkedIn is the ideal platform for service based entrepreneurs, as long as they know... [...]

Denise Wakeman’s latest blog post is titled “10 Ways to Gain Visibility for Your Business Contest or Sweepstakes”. Wakeman says, “So, you’ve planned an awesome contest or sweepstakes to promote your small business that is going to be a BOMB! You’ve got a great idea, awesome prizes, an interactive design, but it’s one week in and you only have 10 entries. Of course, as long as you have two entries you can select a winner, but you know your promotion was destined for something greater. The truth is, if you are a small business or an entrepreneur, you can’t entirely rely on the power... [...]

Denise Wakeman’s latest blog post is titled “The Future of Ink Needs You”. Wakeman says, “As you may, or may not know, one of my other big projects is an online publication called The Future of Ink which was launched recently with co-founder Ellen Britt. Dividing time between two sites requiring constant attention has been a challenge, and fun, and exciting. Yesterday, The Future of Ink kicked off a big contest and we need your input! We are looking to create a Top 10 List of the Best Self-Publishing Blogs and are seeking nominations from everyone we know. Here’s the deal: You’re... [...]

Denise Wakeman’s latest blog post is titled “10 Simple Email Marketing Tips [infographic]”. Wakeman says, “When you want to get the attention of your ideal client, email marketing trumps everything else, including social media. Think about it. Email is ubiquitous…everyone has at least one email account.  Despite how much people say they hate email, it’s a good bet they check their email at least once a day, if not a lot more. There is no competition for your reader’s attention when they’re reading email: there are no distracting status updates constantly being refreshed... [...]

Denise Wakeman’s latest blog post is titled “The Top Two Reasons You’re Not Getting More Blog Subscribers”. Wakeman says, “I’m frequently asked this question… “what is the best way to get more blog subscribers?” You probably already know having great content with compelling headlines, published frequently will help you increase the number of people who subscribe to your blog. And there’s a lot more you can do. You may also know using email in conjunction with your blog is one of the best ways to get people to come back to your blog over and over again”. The Top... [...]

Denise Wakeman’s latest blog post is titled “Promote Your Blog – 30 Ways to Get More Visibility [Infographic]”. Wakeman says, “Have you noticed how “drive traffic to your blog” has evolved into “promote your blog”? It makes sense. Promotion actually precedes traffic…without it, you have little or no traffic, right? Or to put it another way, if no one sees your blog posts, it’s like you’re invisible and your blog doesn’t exist at all. Promotion = Visibility = Traffic When students and clients wonder why they’re not getting many comments... [...]

Denise Wakeman’s latest blog post is titled “3 Methods to Use Case Studies to Attract More Clients”. Wakeman says, “Usually when you hear the term ‘case study’, you might think of medical research or geeky mad scientists. Sure, those industries use case studies and, actually, case studies are an effective client getting strategy for entrepreneurs. While I know intellectually that case studies are a powerful method for telling a story, I haven’t used them much because I’ve never felt confident about how to create a great case study. That’s changing because I’ve... [...]

Denise Wakeman’s latest blog post is titled “3 Methods to Use Case Studies to Attract More Clients”. Wakeman says, “Usually when you hear the term ‘case study’, you might think of medical research or geeky mad scientists. Sure, those industries use case studies and, actually, case studies are an effective client getting strategy for entrepreneurs. While I know intellectually that case studies are a powerful method for telling a story, I haven’t used them much because I’ve never felt confident about how to create a great case study. That’s changing because I’ve... [...]