Social Media Examiner has published a new video  ‘How to Grow Your Email List With a High Converting Free Offer’ featuring Dana Malstaff. The SME team says, “Want to grow your email list? Wondering what type of offers convert best? Facebook marketing expert Dana Malstaff explains how to create an effective email opt-in asset to grow your email list. You’ll discover three types of assets you can use to attract new email subscribers, and how to validate your email opt-in offer through market research before you launch it. You’ll also get tips for optimizing your on-site sign-up... [...]

John Chow has published a new video ‘How To Add a Countdown Timer To Your Emails’ to help you countdown timers to your emails. He says, “Using a countdown timer can create a sense of urgency and encourage your subscribers to take action. Many businesses use countdown timer on their site to increase conversion and sales. But how do you add a countdown timer to your email? In this video, you’ll learn simple method to add a countdown timer to your emails by combining AWeber and the Sendtric countdown timer generator“. How To Add a Countdown Timer To Your Emails John Chow’s... [...]

The format of your emails plays an important role in the success of your email marketing campaigns. Blogging Wizard’s Lyn Wildwood has share an article sharing advice on whether to send HTML emails or plain text emails. She says, “The decision to use HTML emails over plain text or vice versa is important for one essential reason: email deliverability. Deliverability should be at the top of your list of priorities when it comes to email marketing. Optimizing things like subject lines, email content and delivery times is meaningless if your emails aren’t landing in your subscribers’... [...]

Copyblogger has published a new episode of The Copyblogger Podcast titled ‘Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses’. The Copyblogger team says, “Darrell and Tim discussed an intriguing new “consent-based” email solution, economic trends for ecommerce retail and info products, and answered your question about SEO for service businesses. In this episode, Darrell and Tim also talked about: Why content marketing looks so different from 10 years ago How to fight off spammers who have turned your inbox into a dumpster fire The pros and... [...]

Email is a precious marketing tool. According to HubSpot, email generates $38 for every $1 spent, which means that email has capability of generating 3,800% ROI. But email marketing is not as easy as it sounds. You face challenges at every stage, whether it is getting new subscribers, making them open your emails or taking a desired action. To help you improve your email open rates, MarketingProf contributor Brahim Belabbes has shared 10 useful tips. Belabbes says, “You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write,... [...]

Your email marketing performance depends on the use of language in your emails as its level of persuasion leads your prospects to take an action. AWeber contributor Shelby McGuigan has shared a list of eight most effective words that can improve your email marketing performance. McGuigan says, “There’s a simple way to transform your email copy from passable to powerful — choose the right words. Effective words will inspire your subscribers to open, click, and buy. In fact, we’ve found 8 words that can have a huge impact on your email engagement. And you might be surprised. Some of... [...]

The Entrepreneur magazine team has published a video featuring Andrea Hardalo. In this video Hardalo shares information on common cold emailing mistakes. Watch the video to learn about these mistakes. Hardalo says, “Is no one answering your cold emails? You might be making these common mistakes to make your cold emails less effective.  Your buyer personas aren’t crystal clear. The importance of targeting the right people when sending sales emails can’t be overstated. Drill down to find out who wants your product or services and who is willing to pay for it early... [...]

Marina Hoffmeier says, “Anybody can send an email these days, but how can you make it really stand out in the inbox? Turns out, there are a lot of ways and a lot of brands are already putting those tactics to work. We teamed up with Really Good Emails to talk about the innovative things brands are doing with email and how to apply them to your own email strategy. It takes time and testing to know what will resonate with your audience, but if you take a cue from these email experts, you’re as good as gold. What separates a really good email from the rest? It depends – the answer really... [...]

Monica Montesa says, “By now you should already know that if you’re not creating video, you’re missing out on some serious audience engagement and revenue growth (if you don’t feel like clicking the link, here’s a taste of the stats you’re missing out on: 64 percent of users are more likely to buy a product online after watching a video… including video on a landing page can increase conversion by 80 percent… 75 percent of online video viewers have interacted with an online video ad this month… is your jaw dropping yet?). But I understand why you might not be ready to dive... [...]

Marina Hoffmeier says, “Give yourself a pat on the back. You’re here because you know email marketing is essential and you want to learn how to incorporate it in your marketing strategy. You’re one smart cookie. There are a lot of things to consider when deciding which email service provider (ESP) is going to help you launch or grow your business. So don’t feel rushed. To help you reach your final decision, here are some things you should consider: Establish goals for your email marketing strategy What are you looking to accomplish with email marketing? The answer to this question is... [...]