eMarketer team says, “The webinar will address these key trends: Why social ad spending is continuing to rise Which platforms are growing fast and challenging Twitter in usage Why Facebook may be the next video star, and what this means for advertisers How social data is helping create a new generation of ad networks Why the combination of real-time marketing and personalization will be social’s true strength”. Webinar Details Organizer:  eMarketer Key Speaker: Debra Aho Topic: Lessons from Holiday Shopping 2014—What You Need to Know for 2015 Day/Date: Thursday, April 23 Time:... [...]

eMarketer team says, “The webinar will address these key trends: Why social ad spending is continuing to rise Which platforms are growing fast and challenging Twitter in usage Why Facebook may be the next video star, and what this means for advertisers How social data is helping create a new generation of ad networks Why the combination of real-time marketing and personalization will be social’s true strength”. Webinar Details Organizer:  eMarketer Key Speaker: Debra Aho Topic: Lessons from Holiday Shopping 2014—What You Need to Know for 2015 Day/Date: Thursday, April 23 Time:... [...]

eMarketer team says, “The webinar will address these key questions: Why did mcommerce make a big jump in holiday 2014? What is the best way to reach the omnichannel holiday shopper? How is the online holiday shopping calendar changing shape, and how are retailers responding? What to expect in 2015—eMarketer’s ecommerce forecast revealed” Webinar Details Organizer:  eMarketer Key Speaker: Yory Wurmser Topic: Lessons from Holiday Shopping 2014—What You Need to Know for 2015 Day/Date: Thursday, March 26 Time: 1.00 pm ET – Time Zone Converter Register for webinar details. ‘Lessons... [...]

eMarketer team says, “The webinar will address these key questions: Why did mcommerce make a big jump in holiday 2014? What is the best way to reach the omnichannel holiday shopper? How is the online holiday shopping calendar changing shape, and how are retailers responding? What to expect in 2015—eMarketer’s ecommerce forecast revealed” Webinar Details Organizer:  eMarketer Key Speaker: Yory Wurmser Topic: Lessons from Holiday Shopping 2014—What You Need to Know for 2015 Day/Date: Thursday, March 26 Time: 1.00 pm ET – Time Zone Converter Register for webinar details. ‘Lessons... [...]

eMarketer team says, “Ad spending is shifting to digital, in the US and around the world, as marketers follow eyeballs to desktop, laptop and mobile screens. Please join eMarketer for a free webinar as we explore how consumers are spending their time in the fragmented media landscape, not to mention how they’re making their purchase decisions—information that’s critical to determining how budgets are allocated across offline and online channels. Register here. The webinar will address these key questions: How are consumers spending time with media and devices? How do US ad spending... [...]

eMarketer team says, “Join eMarketer for a free webinar covering the latest data, analysis and industry trends in digital video advertising. We’ll share insights from executives at brand marketers, agencies, publishers, ad networks and technology firms. Key topics will include: Digital video ads—what to buy, where to buy and how to target Common metrics for measuring success Native video—passing fad or a format that’s here to stay? Emerging platforms and devices, from YouTube to Snapchat, tablets to wearables?” Webinar Details Organizer:  eMarketer Key Speaker: Paul Verna Topic: Best... [...]

eMarketer team says, “Ad spending is shifting to digital, in the US and around the world, as marketers follow eyeballs to desktop, laptop and mobile screens. Please join eMarketer for a free webinar as we explore how consumers are spending their time in the fragmented media landscape, not to mention how they’re making their purchase decisions—information that’s critical to determining how budgets are allocated across offline and online channels. Register here. The webinar will address these key questions: How are consumers spending time with media and devices? How do US ad spending... [...]

eMarketer team says, “Join eMarketer for a free webinar covering the latest data, analysis and industry trends in digital video advertising. We’ll share insights from executives at brand marketers, agencies, publishers, ad networks and technology firms. Register here. Key topics will include: Digital video ads—what to buy, where to buy and how to target Common metrics for measuring success Native video—passing fad or a format that’s here to stay? Emerging platforms and devices, from YouTube to Snapchat, tablets to wearables?” Webinar Details Organizer:  eMarketer Key Speaker:... [...]

eMarketer team says, “B2B decision-makers are everywhere—yet they are tough to find and difficult to target. eMarketer reviewed hundreds of B2B marketing studies and sifted through thousands of data points. In the end, we isolated 14 key insights that will help marketers reach virtually any B2B buyer. Can you afford not to know these tips? Register for a free eMarketer webinar that will help you identify and target B2B buyers. The webinar will address these key questions: What is the first step that virtually all B2B buyers take when considering a purchase? How do they use mobile devices... [...]

eMarketer team says, “Given the explosive growth and investment in programmatic advertising last year, it’s no surprise “programmatic” was the top marketing word of 2014, according to the ANA. Programmatic advertising is primed for another monumental year, with total US programmatic digital display ad spending expected to reach $14.88 billion and for the first time ever account for more than half of all digital display ad dollars. Register for a free eMarketer webinar that will address these key questions: How will the nearly $15 billion break down into areas such as open exchanges,... [...]