Alex Berman says, “No single technique has brought in more business to my company than cold email outreach. I sent more than one million cold emails and made it the singular focus of my career so much that I founded an agency, Experiment 27, which specializes in enterprise outreach, cold emailing and cold calling. I’ve been doing YouTube videos on the topic of B2B selling and cold emailing for two years now. And since I started I get “What do you think about my email script” emails every week. Eighty-five percent of the time, I’m not able to help. Why? They forget to... [...]

AJ Agrawal says, “It’s difficult to wax poetic about the social media trends of today, because, based on social media’s very nature, those trends could be irrelevant by tomorrow. Remember the fervent, yet short-lived excitement surrounding Vine? Given consumers’ consistently fickle behaviors and the frequency with which platforms are introducing updates (daily, it seems!), displaying any kind of certainty about the future of social media seems ill advised. However, based on an amalgamation of trends and platform shifts in recent months, we can be very certain about at least a... [...]

Susan Gunelius says, “When we think about surrounding ourselves with the right people, we often think in terms of what those people can do for us. The real question you should be asking is, “What value can I bring to people?” People do business with people, not businesses. Most people at networking events go right out, shake hands, ask what the other person’s name and business are and hand off a card. Sound familiar? If so, smack your business-card-passing hand on the wrist! That, my friends, is not how connections are made. Aim for the “second handshake” with your networking conversations. Picture... [...]

Dan Bova says, “Having a clear goal is the first step to success, and for Abigail Ratchford, that goal couldn’t have been clearer: “I wanted to be famous,” she laughed on a recent call with Entrepreneur. If you are one of her 7.1 million Instagram followers, you know that she achieved that goal and then some. Over the course of our discussion with the social media megastar, Ratchford revealed her roadmap for turning her dream into millions of fans — and then turning that fan base into a global business. Here are her 10 biggest takeaways. 1. Recognize opportunity “This social... [...]

Entrepreneur team says, “On this episode, Entrepreneur Network partner Business Rockstars sits down with social media expert Jennifer Puno to talk about what makes for a good Instagram or social post. Here are some quick tips: Focus on what tone you want to portray. Then, figure out how to optimize that tone by researching other social media posters who have done something similar. Make sure potential followers get a good sense of your brand from your first few posts. Most people don’t have the time or attention span to scroll endlessly through a timeline. Learn which online resources... [...]

Susan Gunelius says, “Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line. 1. The Law of Listening Success with social media and content marketing... [...]

Lesya Liu says, “In an attempt to become a one-stop-shop for literally everything you do online, Facebook waged a war on GoFundMe, which claims to be “the #1 do-it-yourself fundraising website to raise money online.” The former network already dabbled into fundraising in 2016, when it enabled users “to raise money for more than 750,000 nonprofits through fundraisers, and donate buttons in their live broadcasts and posts.” In the coming weeks, the feature will be rolled out to all verified Business Pages in the United States. Live broadcast viewers will be able to donate right as... [...]

Marsha Hunt says, “Shopify is used by tens of thousands of entrepreneurs to sell products online. The Shopify app store never falls short of hosting thousands of intuitive apps that are simplifying lives and boosting productivity every day. The sheer number of apps in the store may find you confused and overwhelmed to find the perfect app, as the search results can leave people scratching their heads. Some high quality while others happen to be quite efficacious…and yes, free! The free apps elicit a great deal of interest from store owners at Shopify because it gives them an opportunity... [...]

Jonathan Long says, “A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like with traditional channels such as television commercials, radio spots and print ads, your results are going to be minimal at best if you broadcast your message to the wrong audience. To help you execute a successful social media marketing campaign,... [...]

Brenden Greenley says, “How can a startup generate awareness and attract new customers without the resources necessary to pursue traditional marketing or public relations efforts? Get creative and use these three tips to turn your customers into an effective marketing channel: 1. Reward users that recommend your product. Word-of-mouth marketing isn’t just more effective than any form of advertising, it’s also really cheap or free. So, you need to make sure you maximize its potential. If you have a product or service that leaves customers happy, many will recommend it. But,... [...]