Experian team says, “Are we on the cusp of a major jump in untethered homes? It’s a multi-screen world and with that comes the steady rise of connected devices enabling consumers to watch streaming or downloaded video whenever and wherever they want. More than half of all US adults today watch internet-sourced video during a typical week and among Millennials, three quarters are consuming streaming or downloaded video. The increasing popularity and availability of online video across devices is having a direct impact on the rate of consumers who have decided to abandon their paid TV subscriptions... [...]

Experian team says, “Beyond smartphones and tablets, a seemingly endless list of essentially ordinary objects–like fitness trackers, cameras, car sensors, thermostats and much more–are syncing to the internet to do extraordinary things, improving efficiency and enabling more engaging brand experiences. Join our 30 minute webinar to learn why marketers need to pay attention to these new devices that we expect will be hot this holiday season. Attendees will also learn: How everyday connected objects can deepen the brand experience Three key segments that are prime targets for ‘smart... [...]

Experian team says, “Beyond smartphones and tablets, a seemingly endless list of essentially ordinary objects–like fitness trackers, cameras, car sensors, thermostats and much more–are syncing to the internet to do extraordinary things, improving efficiency and enabling more engaging brand experiences. Join our 30 minute webinar to learn why marketers need to pay attention to these new devices that we expect will be hot this holiday season. Attendees will also learn: How everyday connected objects can deepen the brand experience Three key segments that are prime targets for ‘smart... [...]

This is a reminder for the Experian’s webinar scheduled on October 9.  Experian team says, “As marketing technologies continue to advance and evolve, strong privacy practices are no longer optional – they are an imperative.  Don’t get caught unaware! It’s time to learn how you can leverage all of your disparate cross-channel data to execute highly relevant and personalized, yet privacy compliant cross-channel campaigns. In this sequel to last year’s “Top 10 ways to optimize cross channel marketing without hurting your brand and reputation” the focus will be on Big Data... [...]

Experian team says, “As marketing technologies continue to advance and evolve, strong privacy practices are no longer optional – they are an imperative.  Don’t get caught unaware! It’s time to learn how you can leverage all of your disparate cross-channel data to execute highly relevant and personalized, yet privacy compliant cross-channel campaigns. In this sequel to last year’s “Top 10 ways to optimize cross channel marketing without hurting your brand and reputation” the focus will be on Big Data privacy and compliance. Come hear from Experian Marketing Services’ compliance... [...]

This is a reminder for the Experian’s webinar scheduled on August 21.  Experian is hosting a webinar with Kerry O’Hara & Ethan Van Auken on Thursday, August 21 at 2.00 pm ET. The topic of the webinar is “From intuition to insight: A journey to customer-centricity”. Experian team says, “During the webinar, you’ll learn the process Veterinary Pet Insurance used to achieve an insights-driven culture, including: Motivating organizational buy-in Utilizing consumer data to inform a segmentation campaign strategy Developing a content and media strategy based on... [...]

Experian is hosting a webinar with Kerry O’Hara & Ethan Van Auken on Thursday, August 21 at 2.00 pm ET. The topic of the webinar is “From intuition to insight: A journey to customer-centricity”. Experian team says, “During the webinar, you’ll learn the process Veterinary Pet Insurance used to achieve an insights-driven culture, including: Motivating organizational buy-in Utilizing consumer data to inform a segmentation campaign strategy Developing a content and media strategy based on segment insights Demonstrating campaign success to senior-level executives”. Webinar... [...]

This is a reminder for the Experian’s webinar scheduled on June 24.  Experian is hosting a webinar with Anita Gandhi and Mark Fauntleroy on Tuesday, June 24 at 2.00 pm ET. The topic of the webinar is “Millennials: All Grown Up”. Experian team says, “The mythical Millennial generation has finally reached adulthood and yet it continues to confound marketers. Join this webinar, for an in-depth look at adult Millennials representing the most diverse generation in history. We’ll describe the unique attitudes and behaviors of this generation as well as focus on key demographic... [...]

Experian is hosting a webinar with Anita Gandhi and Mark Fauntleroy on Tuesday, June 24 at 2.00 pm ET. The topic of the webinar is “Millennials: All Grown Up”. Experian team says, “The mythical Millennial generation has finally reached adulthood and yet it continues to confound marketers. Join this webinar, for an in-depth look at adult Millennials representing the most diverse generation in history. We’ll describe the unique attitudes and behaviors of this generation as well as focus on key demographic characteristics that all marketers have to consider as they engage Millennials.  During... [...]

This is a reminder for Experian’s webinar on activating customer insight. Experian is hosting a webinar with Anita Gandhi and Mark Fauntleroy on Tuesday, June 10 at 1.00 pm EST. The topic of the webinar is “Activate customer insight: Give your customers 1:1 treatment”. Experian team says, “During this webinar, attendees will learn: How to integrate customer information with third party data to develop deep and actionable high definition customer profiles The importance of enhancing your own data assets to drive smarter marketing strategies including brand experience,... [...]