James McQuivey says, “Watch out, cable TV. Today YouTube shared it’s newest subscription service — YouTube TV — with a hundred or so journalists at a live event at the company’s headquarters. This is different from YouTube Red, the subscription version of YouTube enjoyed by at least 1.5 million people and focuses mostly on ad-free access to short-form videos along with a few exclusives. Instead, this new service is aimed squarely at pay TV. It does so by offering three things that cable TV has previously been best at: Live TV. YouTube announced deals with the major... [...]

Kayla Thrailkill says, “A new ransomware campaign is targeting Google Chrome users.  If Chrome users visit a compromised site, an alert will pop up prompting the user to “update” a Chrome font extension.  The false update claims it need to execute because Hoefler Text is not found.  Although this text font is legitimate, the update is not. Image provided by Forbes, via Proofpoint According to Forbes, researchers have found after users execute the fake update, they become infected with the ransomware variant, Spora.  Although this ransomware variant is similar to other variants, it... [...]

Allison Snow says, “If you took your company name and logo off of your marketing collateral, would the reader still know that it came from your firm? How strongly does your brand shine through in unique language, perspective, and distinct value? You can ask the same about your marketing performance reports. Are the metrics that you use to demonstrate success unique? Do they reflect your firm’s core priorities? Without these distinctions, you may be providing a collection of data that is ultimately disconnected from decision making. If your marketing reports don’t enable performance management,... [...]

Nick Barber says, “If you think digital asset management solutions are a relic of the past or a graveyard of static assets then you’re dead wrong. While complementary technologies like web content management, content marketing platforms, and product information management offer DAM-like capabilities, most marketers still prefer to use a dedicated DAM. But how do you determine if you need a dedicated DAM or if you can use adjacent technologies to store your rich media assets? That’s exactly what we answer in Eight Questions To Consider When Investing In Digital Asset Management. Keep in... [...]

Alex Cullen says, “Just about every company Forrester works with tells us they are driving to become Digital Businesses. But not just ‘digital’ as a technology imperative – they are investing in digital to dramatically change how they serve their customers – with target benefits rippling over to customer retention and acquisition. We call this focus Customer-obsessed Digital Business. There are four critical success factors for customer-obsessed digital business: * They are customer-led. Their customers – what they value and how to best serve their needs — are the center of... [...]

Dipanjan Chatterjee says, “I spent a few days in India this month, and couldn’t help but be struck by an advertisement for a soft drink that played endlessly on television. Two convertibles pull up alongside each other on what looks like a pristine expressway. Perky members of the opposite sex exchange amorous glances and flirtations ensue. Bottles of the soft drink are cracked open, and predictable mirth ensues. Life is good with sweet lemony soda water. For the uninitiated who think this is just another soda ad, it may be difficult to gauge how entirely ludicrous this scene is. Roads... [...]

Thomas Husson says, “This is this time of the year again! From next Monday (February 27) and March 2, 2017, Mobile World Congress (MWC) will take place in Barcelona. I attended this event (then 3GSM) for the first time in 2005 and it is fascinating to see how the event has morphed from a B2B telecoms technology trade show to the one of the largest business conference around the globe. This year’s MWC theme is “The Next Element” may look broad but I quite like this idea that mobile is elemental and has become part of our daily lives. By analogy with the previous industrial revolution,... [...]

Mike Gualtieri says, “Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn’t that what all analytics should be about? A hearty “yes” to that because, if analytics does not lead to more informed decisions and more effective actions, then why do it at all? Many wrongly and incompletely define prescriptive analytics as the what comes after predictive analytics. Our research indicates that prescriptive analytics is not a specific type of analytics, but rather an umbrella term for many types of analytics that can improve... [...]

Duncon Jones says, “Most leaders of SaaS providers understand the importance of minimizing Churn and maximizing account enrichment, but few fully appreciate how vital to those goals is a good pricing and licensing strategy. My newly published report Pricing Strategies For Software-As-A-Service is a must read for any business software company that sells or is thinking of selling via a subscription model. Here is a quick overview for anyone who isn’t yet a Forrester client. Some industry experts talk about the “magic ratio” of lifetime customer value to acquisition cost.... [...]

Boris Evelson says, “Business intelligence (BI) is a runaway locomotive that keeps picking up speed in terms of enterprise interest, adoption, and spending levels. The result: Forrester now tracks 73(!) vendors in the segment. Their architectures and user interfaces vary, but they support similar use cases. Forrester started the original research with fewer than 30 vendors in 2014 and ended up with 73 in the current 2017 update. Expect this dynamic to continue for the foreseeable future. Even though the BI market is quite mature from the point of view of the number of players and breadth... [...]