Analytics Mania has published a new video ‘Google Analytics 4 Tutorial for Beginners (2022)’ explaining the Google Analytics 4 features. This video covers the following: Create a Google Analytics 4 account/property Overview of Google Analytics 4 admin panel Enhanced Measurement in Google Analytics 4 Other settings in the admin panel Standard reports in Google Analytics 4 Explorations in Google Analytics 4 Advertising reports in Google Analytics 4 Install Google Analytics Seeing data in Google Analytics 4 reports Track custom events with Google Analytics 4.  [...]

Search Engine Journal has published a new episode of the Search Engine Journal Show podcast ‘Google Analytics 4 – Everything You Need To Know’. Loren Baker says, “Google is moving all Google Analytics to GA 4 in July 2023 and wants companies to run on GA 4 by July 2022 to have year-over-year data once the 2023 switchover begins. Charles Farina of AdSwerve joined me on the SEJ show to discuss Google Analytics 4 and the implementations and customizations which can be used with this newer analytics solution from Google. You’ll gain insight into what you can expect from GA4, how... [...]

MarketingProfs has published a new podcast episode ‘Why Google Analytics 4 Requires Your Immediate Attention’ featuring Katie Robbert. The MarketingProfs team says, “In the latest episode of Marketing Smarts, Robbert digs into exactly how GA4 differs from the previous version of Google Analytics. One reason she recommends setting aside some time to get educated on the switch to GA4 is that so many of the metrics are different. Bounce rate, for example, does not exist in Google Analytics 4; it’s been replaced by engagement rate; and yet, the two are not directly inverse... [...]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Search Engine Journal contributor Janet Driscoll Miller has published a step-by-step guide titled ‘How to migrate to Google Analytics 4’. She says, “That means that you need to seriously address your analytics plan as soon as possible to ensure that as of that date that your new GA4 property is tracking correctly and can provide you with accurate year-over-year data. Here’s how to migrate to Google Analytics 4. Phase 1: Create your GA4 property and launch... [...]

Search Engine Land is hosting a webinar ‘Get a Jumpstart with Google Analytics 4’ on Thursday, June 16, 2022. The SEL team says, “Ready or not, Universal Analytics is sunsetting next year. While there is still some time to prepare, marketers should start moving over to Google Analytics 4 now. Because GA4 operates across platforms and is designed with privacy at its core, it can provide a better user experience for marketers. But there is a learning curve involved in understanding the stark differences between GA4’s and UA’s interfaces. Join experts from iQuanti and learn... [...]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Search Engine Land contributor David Ogletree has published Google Analytics 4 Guide for PPC. He says, “One of the main concepts of GA4 is differentiating between user engagement and session engagement. The main difference is that user engagement statistics can span more than one session. A session engagement includes data for each session. GA4 is all about engagement. The biggest difference you will notice in GA4 is that the bounce rate is gone. It has been replaced... [...]

MoreVisibility is hosting a webinar ‘Google Analytics 4 Takeover: Be Prepared’ on Thursday, May 12, 2022, at 1.00 pm EST. The MoreVisibility team says, “What You’ll Learn How to get started with Google Analytics 4 (GA4) Ideas to avoid data loss when Universal Analytics is sunset Top differences between Universal Analytics & GA4 and how to solve them Tips for using Standard Reports and setting up Custom Reports in GA4.” Google Analytics 4 Takeover: Be Prepared MoreVisibility  [...]

MoreVisibility is hosting a webinar ‘Google Analytics 4 Takeover: Be Prepared’ on Thursday, May 12, 2022, at 1.00 pm EST. The MoreVisibility team says, “What You’ll Learn How to get started with Google Analytics 4 (GA4) Ideas to avoid data loss when Universal Analytics is sunset Top differences between Universal Analytics & GA4 and how to solve them Tips for using Standard Reports and setting up Custom Reports in GA4.” Google Analytics 4 Takeover: Be Prepared MoreVisibility  [...]

By gaining deeper insights into Google Analytics 4, you can make yourself comfortable with site traffic, user engagement, events, and conversion reports. Search Engine Journal contributor Kayle Larkin has shared four tips to help you get started with Google Analytics 4. She says, “Here are four GA4 tips to get you up and running. 1. Site Traffic Let’s start with the basics. How will you know if your marketing efforts are resulting in site growth? To measure site traffic, you can look at users or sessions. Users represent an individual who visited your website. Sessions represent “visits”... [...]

Krista Seiden has published a new video ‘GA4 Quick Tips – Pages Report’ highlighting the Pages report that helps Google Analytics 4 users gain a better understanding of their website’s performance. In this short video, KS Digital founder and former Googler Krista Seiden walks you through Pages Reporting in Google Analytics 4 KS Digital  [...]