Google Analytics has been utilized by marketers to better understand campaign performance and help with data-driven decisions for marketing attribution/resource allocation. Click Insight has published an article stating why Google Analytics 4 (GA4) is valuable to marketers. The CI team says, “GA4 is geared towards marketers.1) GA4’s User Interface Layout with Customer Life Cycle in Mind For marketers looking to identify the right time to serve content, it is critical to understand where customers/users are in the Customer Life Cycle and what their behavior is within a particular stage. With... [...]

The Google Analytics 4 (GA4) platform has been with us for almost a year now. It has been loaded with numerous features to help you improve your website performance. Builtvisible contributor Gary Stubbenhagen has published a comprehensive article on preparing for the GA4 switchover. He says, “Google Analytics 4 (GA4) turns a year old in just a few weeks, so you should have some idea of what the platform is and its capabilities already. But if you’ve somehow managed to dodge the barrage of content over the past year, now’s the time to stop ignoring it, get serious and swot up – because... [...]

In data analysis, sampling is the practice of analyzing a subset of all data in order to uncover meaningful information in the larger data set. In Google Analytics, sampling is used for understanding campaign performance and improving future campaigns. OnlineMetrics contributor Paul Koks has published a post on how sampling works in Google Analytics 4. He says, “I have been using Google Analytics for 10+ years now and one of the biggest pains in Universal Analytics is sampling. There are certainly ways to deal with it, but for the regular (non-paying) user there isn’t a very good solution. Today,... [...]

Google Analytics gives marketers the ability to analyze website data for their business, and make informed decisions. In October 2020, Google launched Google Analytics 4. Seer Interactive has published a comprehensive guide to Google Analytics 4 to help new marketers easily use it. Julian Litvak says, “There is an explosion of need for marketers with GA4 capabilities and recent graduates, with knowledge of the tool, will greatly benefit. The evolution of data privacy, artificial intelligence and online behavior, will make Google Analytics 4 vital to savvy businesses that want to succeed in... [...]

Google Analytics 4 is a new kind of property, with different reports than what you’re used to seeing in Universal Analytics properties. One advantage of a Google Analytics 4 property is that you can use it for a website, an app, or both a website and app together. Analytics Mania’s Julius Fedoroviciu has published a detailed Google Analytics 4 tutorial for beginners. He says, “I have split the article into 4 main chunks: How to properly install Google Analytics 4 How to track events with Google Analytics 4 (and where to find that data in the interface) How to track conversions... [...]

Google Analytics 4 (GA4) is a web analytics tool from Google that lets you track and measure user traffic and behavior on your website for free. It’s used by an estimated 28.8 million websites, giving it an estimated 85.9% share of the web analytics market. Ahrefs has published a detailed guide titled ‘How to Use Google Analytics 4 for Beginners’. Kayle Larkin says, “Building a successful website without data is hard. Really hard. Like doing a tightrope walk blindfolded, it is possible—but it’s way easier with the lights on. Enter Google Analytics. Google Analytics... [...]

Google Analytics 4 tool helps you understand website traffic and how users behave on-site. Search Engine Journal has published ‘Get to Know Google Analytics 4: A Complete Guide’. Kayle Larkin says, “In this complete guide, you’ll learn everything you need to know to get started with Google Analytics 4: What’s Changed. Making the Switch to GA4. How GA4 Helps Reporting. Best Ways to Use GA4 Reports”. Get to Know Google Analytics 4: A Complete Guide Search Engine Journal  [...]

Measure School’s Julian Juenemann has published a useful guide to called ‘How to Upgrade to Google Analytics 4’. He says, “This guide will teach you how to set up Google Analytics 4 and if you should consider changing over to using that instead of Universal Analytics. In this post, we’ll cover how to: Access a GA4 property that you might already have (App+Web) Use the GA4 Setup Assistant to link a new property to an existing one Create a new GA4 property from scratch Install GA4 on your website and start collecting data So let’s dive in! Why You Can’t “Upgrade”... [...]

SEMpdx is hosting a webinar on Google Analytics 4 with Chris Sietsema on Tuesday, March 9, 2021, at 11.00 am PST. In this session led by Chris Sietsema of Teach to Fish Digital, we will get to know the core differences between Universal Analytics and GA4, conduct a walk-through of the GA4 interface to determine what it could mean for your measurement practices, and discuss the right time to “upgrade” to this evolved platform (Spoiler Alert: run Universal Analytics and Google Analytics 4 in parallel for now). We’ll also answer the following questions: What is an event-based data model? What... [...]

Google Analytics has been helping many businesses to improve their marketing initiatives by helping them interpret the impact of different marketing campaigns. Portent’s Michael Wiegand has shared four ways to improve your data with Google Analytics 4. He says, “In many ways, Google Analytics 4 (GA4) is a paradigm shift for the beloved and ubiquitous web analytics platform. Its event model is changing entirely, and there are a lot of technical details and jargon surrounding that move. But analytics and marketers want to know one thing: What does it take to upgrade, and is upgrading... [...]