Google Analytics offers in-depth insights into website traffic, user behavior, and engagement, helping businesses make data-driven decisions. It enables tracking of marketing performance, audience demographics, and conversion rates, optimizing strategies for better ROI. Digital Marketing Institute has published ‘What Is Google Analytics? A Beginner’s Guide’. Cathal Melinn says, “You’ve researched your audience. You’ve created mind-blowing content. You’re ready to launch your digital marketing campaign. But, all your efforts will be wasted if you don’t have a robust analytics... [...]

Google Analytics alternatives offer robust tracking and analytics features, often with enhanced privacy and customization options. These tools provide diverse insights to help businesses optimize their online performance without relying on Google’s ecosystem. Semrush contributor Tan Siew Ann has published an article featuring 15 best Google Analytics alternatives. Ann says, “Some reasons to look for a Google Analytics alternative include: Steep learning curve: Some Google Analytics users find the tool difficult to use. Especially after Google updated the Universal Analytics version to... [...]

Google Analytics is a web analytics service that tracks and reports website traffic and mobile app traffic and events. It was launched in November 2005 after Google acquired Urchin. Search Engine Journal contributor Vahan Petrosyan has published an article answering the question ‘Is Using Google Analytics A Search Ranking Factor?’. He says, “In Google’s How Search Works documentation, we can see that a webpage’s relevance is one of the many factors used to rank webpages. Some marketers hypothesize that these factors include metrics such as time on page, organic click-through... [...]

Web analytics tools are software designed to track, measure, and report on website activity including site traffic, visitor source, and user clicks. Ahrefs contributor Mateusz Makosiewicz has published an article featuring six web analytics tools. He says, “There are more website analytics tools than you’ll ever require. So here’s a list of the only six tools you’ll need based on the type of data you should be tracking. 1. Matomo – General website performance  Matomo tells you where your visitors come from, what pages they visit, and what they do on them. Ethically. Matomo is... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘How to Migrate to Google Analytics 4’ featuring Jeff Sauer, Brie Anderson, Jill Quick, and Dara Fitzgerald. The Rank Ranger team says, “Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab. In this week’s episode, our panel discusses how to migrate to Google Analytics 4, including: Steps to migrate to Google... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘The Key Benefits That GA4 Offers Over Universal Analytics’ featuring Jeff Sauer, Brie Anderson, Jill Quick, and Dara Fitzgerald. The Rank Ranger team says, “Welcome to part two of a three-part discussion about Google Analytics 4. And in this episode, we’re going to be looking at the key benefits that GA4 offers over Universal Analytics. Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘How Has Google Analytics Evolved?’ featuring Jeff Sauer, Brie Anderson, Jill Quick, and Dara Fitzgerald. The Rank Ranger team says, “In this week’s episode, our panel will help you understand Google Analytics 4, including: The history of Google Analytics How Google Analytics has changed What SEOs will lose by moving over to Google Analytics 4 What SEOs should know to embrace Google Analytics 4.” Rank Ranger  [...]

Google Analytics helps you understand your site’s performance and make decisions based on website or app usage data. Search Engine Journal contributor Paul Schmidt has shared five ways to check if Google Analytics is working for you. He says, “Whether you are launching a new site, redesigning an old one, or merging multiple websites, here are five ways to ways to check whether Google Analytics is working. 1. Conduct A Google Analytics Tracking Audit One of the first steps to take in this process is developing clear documentation of: What are the accounts, properties, and views that... [...]

By installing Google Analytics on your site, you can track how well you are bringing potential clients to the site and your success in converting users into clients. Forbes contributor Peter Boyd has published an article on using Google Analytics to track your SEO efforts. He says, “It is important to keep track of analytic data from your website on a regular basis. Many of the law firms I’ve worked with chart their progress monthly in areas such as the number of newsletter sign-ups, bounce rate (i.e., how quickly a user left the site) and most-viewed blog posts. The precise metrics... [...]

Search Engine Journal is hosting a live podcast ‘Google Analytics: What’s A Good Bounce Rate In 2022?’ on Friday, February 18, 2022, at 3 pm ET. The podcast will feature Kayle Larkin, a data-driven SEM strategist at Larkin SEO. Loren Baker says, “Kayle is the “legit” Analytics + SEM consultant for B2B and eCom companies worldwide. She also made GA’s list of “Women in Analytics” for 2020. She has written guides on using Google Analytics to build profitable marketing campaigns on Search Engine Journal and Ahrefs. Her guides have also been shared on Twitter and LinkedIn... [...]