The latest MOZ blog post is titled “Be the Result that Google Wants to Rank”. Kristina Kledzik says, “As SEOs, we spend most of our time trying to figure out Google’s algorithms so we can rank well. Google, on the other hand, is trying to tweak its algorithms so searchers find the best sites. Rather than trying to optimize for the enigma that is Google, why don’t we just make our sites the best results, so Google will have to rank us well?”. Be the Result that Google Wants to Rank MOZ Blog  [...]

The latest MOZ blog post is titled “The One Thing I Would Change as the CEO of Moz”. Wil Reynolds says, “What many of you might not know is that this CEO Swap scared me. It didn’t scare me because I would have a hard time letting go, and not because I would be allowing Rand to view every little thing about my life with no filter by managing my inbox and experiencing everything that I experience everyday. What scared me the most was that I wouldn’t add value to Moz. Let’s be honest: Moz is two times the size of SEER, has more money in the bank, and has more senior leadership.... [...]

The latest MOZ blog post is titled “Using Google+ to Appear in the Top Results Every Time – Whiteboard Friday”. Rand Fishkin says, “Google’s search results are showing a strong bias toward content that has been shared or +1’d by people you follow on Google+. In today’s special Halloween edition of Whiteboard Friday, Rand shows you examples of this bias, and explains just what is going on”. Using Google+ to Appear in the Top Results Every Time – Whiteboard Friday MOZ Blog  [...]

This is the third in the series of Mastery e-books by Shelley Owens: * Book 1 is QR Code Mastery * Book 2 is Mobile Marketing Mastery Like the others, it is written to help even a newcomer understand an important and somewhat technical subject without requiring you to become a tech wizard. When you finish this training, you will understand the role Google Plus plays in marketing. There is a special emphasis on Google Plus Local and its importance for local merchants. This training is helpful for marketing consultants who need to explain to their clients why Google Plus is important to their business.... [...]

2012 seems to be the year to push Google Plus. As with most social networks you can create a business page to help your company connect with users. Similar to Facebook and Twitter, you can promote your page and build up a list of premium members who have tremendous remarketing value. The network also gives you the opportunity to operate live video streaming and hangouts with your target audience. This can be a very useful way to interact with your target audience and deliver real time video content. For example, a company could host video chats with employees or industry experts. Once you have... [...]