Building a strong community in marketing fosters brand loyalty, engagement, and trust. It creates authentic connections that drive long-term customer relationships and advocacy. Digital Marketing Institute has published a new episode of ‘Why Community Matters More than Followers’. The DMI team says, “In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ sits down with ⁠Kineta Kelsall,⁠ founder of ⁠School of Social⁠ and LinkedIn trainer, to dive into the art of building genuine communities in social media. Kineta challenges the traditional notion of... [...]

This is a reminder for the Adweek webinar on February 18, 2025.  With inflation driving up costs and consumer backlash over perceived missteps intensifying, many brands are struggling to stay relevant and resilient. Adweek is hosting a webinar ‘Cancel-Proof Your Brand in 2025’ on Tuesday, February 18, 2025, at 1.00 pm ET. The Adweek team says, “Discover how to safeguard your brand’s health and reputation with ADWEEK editor in chief Ryan Joe, in conversation with Zappi leaders. You’ll find out: Actionable lessons from 2024’s biggest brand blunders—and how to avoid... [...]

Short-form video is crucial in marketing as it captures attention quickly and boosts engagement across social platforms. Its snackable, visually compelling content enhances brand storytelling and drives higher conversion rates. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Viral Short-Form Video Formats for 2025’ featuring Brendan Kane. This episode covers the following: Why Story Is Important to Marketing Viral Content Model: Research Storytelling Structures... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How We’re Pivoting Our Marketing: Behind the Scenes’ featuring Dan Sanchez. This episode covers the following: Industry and Marketing Challenges Content Creation and SEO Email Marketing Issues Podcast Strategy and Repurposing AI Bot and Long-Form Content Affiliate Program and Event Promotion. Social Media Examiner  [...]

With inflation driving up costs and consumer backlash over perceived missteps intensifying, many brands are struggling to stay relevant and resilient. Adweek is hosting a webinar ‘Cancel-Proof Your Brand in 2025’ on Tuesday, February 18, 2025, at 1.00 pm ET. The Adweek team says, “Discover how to safeguard your brand’s health and reputation with ADWEEK editor in chief Ryan Joe, in conversation with Zappi leaders. You’ll find out: Actionable lessons from 2024’s biggest brand blunders—and how to avoid them Practical strategies for maintaining customer loyalty amid... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Is it time to leave algorithms behind?’. The Wix team says, “Are Google’s algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone. So what is the path forward to “escape Algo-traz,” and why is going beyond the algorithm the growing focus of more and more marketers? Wix’s Mordy Oberstein and Crystal Carter cover the current algorithm landscape with Jake Hundley, founder of Evergrow Marketing. Join them as they dive into the... [...]

To be a successful marketer, it’s critical to be creative, adaptable, and empathetic. Adweek is hosting a webinar ‘Why Curiosity Is a Marketer’s Secret Weapon’ on Monday, September 30, 2024, at 1.00 pm ET. The Adweek team says, “Discover why curiosity is a quality worth nurturing through insights and stories from a few of the inaugural winners. You’ll find out: Best practices for fostering organization innovation Examples of the competitive advantage of curiosity Case studies of how marketers went from big questions to business impact”. Why Curiosity Is a Marketer’s... [...]

The latest Digital Marketing Institute podcast is ‘What Does Today’s CMO Really Do?’. The DMI team says, “In this episode – our 100th! – host ⁠Will Francis⁠⁠⁠⁠⁠ chats with ⁠⁠⁠Brian Finnerty, the CMO of educational software company ⁠D2L⁠. They look at Brian’s long career in educational technology where he sees the learner as always taking the central role, especially in the age of AI. He explains how he manages their global marketing strategies, and offers insights into the ideal relationship between marketing and sales, as well as... [...]

HubSpot has published a new video ‘How did Fabletics grow $235M in revenue?’. The HubSpot team says, “Today we dive into the rapid rise of Fabletics, an activewear phenomenon that skyrocketed from zero to a $250 million business in just three years. This video breaks down Fabletics’ innovative strategies and provides actionable insights that any business, big or small, can learn from. Whether you’re an entrepreneur, a marketer, or just a curious mind, there’s something for everyone.” [uix_video width=’560′ height=’315′... [...]

Neil Patel has published a new video ‘Taking Your Business From Zero to $10 Million’. He says, “Starting a business from scratch and turning it into a multi-million dollar enterprise is a journey that requires determination, strategic planning, and relentless execution. While the path may seem daunting, with the right mindset and approach, you can propel your business from zero to a million in revenue.” Neil Patel’s Blog  [...]