Anshey Bhatia says, “When starting an online store, content is a frequently underrated yet vital aspect of the website creation process. We consistently tell our clients that we need content for the site completed within the first one to two months of a project—otherwise, it is the area most likely to slow down a site launch. Make sure you’re paying attention to these areas of website content when preparing to launch your eCommerce site. Brand Voice A clear brand voice is absolutely crucial in determining how all copy and imagery should look and feel across the site, and really, across all... [...]

Gabrielle Hughes says, “Because the majority of those contributing to the discussion are doing so in either a positive or neutral manner, a low volume of SoundCloud enthusiasts will likely continue to use the platform, whether they decide to upgrade or not. Snapchat 2.0 has Arrived Last week, Snapchat provided a new software update, offering users an abundance of new features. New and improved items include auto-advanced Snapchat stories which play the next Story in your list automatically, 200 new stickers in private chats, Video Notes in Chat, Video or Audio Call someone even if you aren’t... [...]

Jonathan English says, “Take yourself back to your childhood chemistry lessons. I bet at least once your teacher droned on about how heating up a substance would make the particles in it move faster. What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. All the leads inside it are those particles, bouncing around. How do you make those leads speed up and move down the funnel faster? Well, it’s simple. You just need to energize the situation. How Video Content Energizes Your Funnel Video content... [...]

Kathy Klotz-Guest says, “It’s no secret—I am a humor nerd. At 8, my first class presentation was on one of Hollywood’s first comic stuntmen, Harold Lloyd! As a marketer, storyteller and performing improviser, I love anything that makes me think and laugh. That’s why I love cartoons so much. We all do. If you’re human, anyway! You can say so much visually and with a simple caption and make people think, laugh and feel. And humorous content is some of the most shared content online. What I know from the improv and comedy stage is that laughter connects in visceral, meaningful ways bypassing... [...]

Thiam Hock says, “Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” Today, I will make things easy for you. I am going to show you 17 techniques you can use to improve the quality of your content in no time. 1. Capture Readers’ Attention With Your Headline The goal of a headline is to get your readers to read the first sentence. If you do not capture your... [...]

Seth Bridges says, “The power of competitive social media analysis is not the awareness of every tweet or post. Rather, the true power comes from the trends you find by aggregating data to extract patterns. Many, if not most, companies broadcast every initiative they’re executing. From whitepapers to webinars, from eBooks to events, if it is happening, it will show up on social media. By gathering competitive social data, you’re gaining insight into all your competitors’ digital marketing. Further, combine what companies say about themselves with what others are saying about them. Now,... [...]

Jeffrey L. Cohen says, “Did you know that 82% of local searchers will follow up by either calling the retailer, visiting the store, or making a purchase? Local search plays an important role in driving more foot traffic to your store. (highlight to tweet) But as of August 2015, Google made some significant changes. Now, only three businesses are listed in local search rather than seven, meaning competition is tough to get your business seen. So how do you make sure you’re doing everything you can to master your local search ranking? 1. Verify Your Business on Local Directories Make sure you’ve... [...]

Jeffrey L. Cohen says, “Content marketers like to think we are important. We’ve changed the face of modern marketing, haven’t we? We create the content that drives awareness, builds relationships with prospects, and helps move them along their path to purchase. Well, according to a study of marketing technology buyers by Walker Sands, we have a lot less influence than we might think. Let’s start at the top. What’s New in Marketing Technology? Where do buyers learn about new marketing technology? The top answers in the study are peers and colleagues (30%), news publications and blogs... [...]

Aya Fawzy says, “For marketers, the most important thing is how much traffic you convert—right? Marketers are brainwashed to think they can pick the right offer to the right person, and it’s as simple as that. But it’s not—there is no secret formula that tells you how. Forget about the mainstream marketing advice you always hear, and focus on what you can be doing to improve performance and ROI in the coming year. There Is No Magic Formula There’s no sure-fire way to ensure that the content you create will convert. Marketers must do their homework to define and understand their... [...]

Ross Simmonds says, “If you’re interested in learning how to create SlideShare presentations that generate thousands of views and downloads, this will be one of the best blog posts you’ll ever read. Two years ago, I set out on a mission to uncover insights that would allow me to unlock the power of SlideShare marketing. I started out with very little knowledge of what worked well, and my only presentation was one created back in 2012. I built it from scratch. I drew the slides in a notebook and turned them into pixels using PowerPoint. The information was pretty good, and the deck generated... [...]