Jeremy Schoemaker’s latest blog post is titled “Why are all your eggs in one basket?”. Schoemaker says, “Panda and Penguin took its toll on website owners this year.  Whether they caused their own issues, or if their ignorance in hiring a bad SEO company caused the issues, there were definitely a lot of sites who got hit pretty hard with Google’s big ban hammer.  But the one thing that became quickly apparent when webmasters started bitching and moaning on various Google and webmaster forums, it was that far too many people relied on the free flow of traffic from Google they had come... [...]

Jeremy Schoemaker’s latest blog post is titled “When Will So-Called Experts Stop Trademarking Search Industry Terms”. Schoemaker says, “I had thought we were past the days of respected industry professionals from trademarking generic industry names.  But last week Jenn Mathews (proudly, no less) announced she had trademarked the term “Search and Social”.  Seriously?  This is barely a step away from the ridiculous SEO trademark that Jason Gambert did a few years back. Search and Social, both combined and separate are huge terms in the industry, and one that all industry professionals... [...]

Jeremy Schoemaker’s latest blog post is titled “Is the tide shifting from SMX to SES?”. Schoemaker says, “It has been no big secret in the industry that when Danny Sullivan left Incisive and Search Engine Strategies that he basically pledged his allegiance to Danny and his Search Marketing Expo conference series, as is his personal right to do.  Matt has been at Google long enough that he can pretty much dictate when”. Is the tide shifting from SMX to SES? ShoeMoney Blog  [...]

Jeremy Schoemaker’s latest blog post is titled “(Webinar) Managing A Large-Scale Content Production Operation”. Schoemaker says, “Don’t miss the Copypress webinar on Wednesday at 1PM EST !  The topic is: Managing A Large Scale Content Production Operation. Just look at the speaker list: Jennifer Haley, Senior Content Editor for SEO at eBay  Melissa Fach , Managing Editor of Search Engine Journal Frank Reed, Managing Editor of Marketing Pilgrim”. (Webinar) Managing A Large-Scale Content Production Operation ShoeMoney Blog  [...]

Jeremy Schoemaker’s latest blog post is titled “The ‘Likes’ and Dislikes of Facebook’s ‘Secret’ Advertising Weapon”. Schoemaker says, “If you’re like 900 million other people, you’ve probably clicked “Like” on some product you’ve seen on Facebook or other site at some point in your online existence. If you’re like those 900 million, you also probably didn’t know that when you did that, you were providing an “endorsement” – replete with your name and ”. The ‘Likes’ and Dislikes of Facebook’s ‘Secret’ Advertising Weapon ShoeMoney Blog  [...]

Jeremy Schoemaker’s latest blog post is titled “New ShoeMoney Free PDF Email Marketing Guide”. Schoemaker says, “I just completed this email marketing guide.  Its something I have been working on for years actually. Its a virtual brain dump about everything I have learned in the last 5 years from marketing with emails. What bait you should use to get people on your list What persona works best Picking a name for”. New ShoeMoney Free PDF Email Marketing Guide ShoeMoney Blog  [...]

Jeremy Schoemaker’s latest blog post is titled “DMCA: The New Negative SEO or is it Google’s Tattler Tool?”. Schoemaker says, “When news hit that Google would begin taking the number of DMCAs a website receives into its ranking algorithm, there was a definite split among SEOs about whether it was a smart move or not.  On the one hand, it would negatively impact scraper sites or websites that have lifted content from one of their own sites.  And on the other side, website owners who have unfairly received a DMCA could be negatively impacted”. DMCA: The New Negative SEO or is it Google’s... [...]

Jeremy Schoemaker’s latest blog post is titled “Buy My Amex Black Card For Charity”. Schoemaker says, “After I had someone offer me money for my Centurion card a couple weeks ago I decided I would auction off a non active one for charity…. just to see if someone would buy it”. Buy My Amex Black Card For Charity ShoeMoney Blog  [...]

Jeremy Schoemaker’s latest blog post is titled “SEO Conferences May Be Dangerous To Your Marriage”. Schoemaker says, “There used to be a time when husbands and wives who were left at home while their partners went off to conferences had to worry about whether they were really at the conference or if they jetted off on some romantic holiday with someone else.  Well, now they really should be worrying about what goes on at those conferences instead.  And if you value your marriage and are thinking about hitting up a conference?  You would do well to skip the whole conference scene all... [...]

Jeremy Schoemaker’s latest blog post is titled “Screw your heart go with your mind”. Schoemaker says, “I struggle with this a lot. Everyday we make decisions. Sometimes we hire people… sometimes we start new websites… etc etc. Lots of times I have made business decisions with my heart and pretty much every time its cost me. I have created business relationships with friends… Lots of times during these decisions in my mind I know its not the smart thing to do. But I want to believe it can happen”. Screw your heart go with your mind ShoeMoney Blog  [...]