Chow says, “You can’t avoid video marketing going forward because of the increased use of mobile phones over the last 3 years. You have to remember, video content is a great way to get your point across to visitors on and off PC. Around 40% of the content I read online will be done on my mobile and it’s important that the“. 3 Ways to Optimize Your Video Content for Mobile John Chow’s Blog [...]
Chow says, “You can’t avoid video marketing going forward because of the increased use of mobile phones over the last 3 years. You have to remember, video content is a great way to get your point across to visitors on and off PC. Around 40% of the content I read online will be done on my mobile and it’s important that the flow, content, and video is formatted to fit my screen. If I have trouble engaging with the content, I’ll skim over to another website. It’s that simple! In this post, I want to discuss video content and marketing because it’s important your content is optimized... [...]
Chow says, “The latest announcement by Google about their algorithm update has people worried. On April 21st, 2015, Google will be rolling out another update targeted at mobile users and those performing searches through mobile devices. It’s no secret mobile usage has increased over the last several years and it’s important bloggers, developers and search engines stay up-to-date with the trend. Google has taken an aggressive step forward by announcing an algorithm update which will be bigger than Panda and Penguin combined. Google is all about increasing the user experience and what... [...]
Chow says, “When you run the kind of online business where you maintain a very public front, brand management will continue to play a very critical role in maintaining and growing your success. This is true of professional bloggers and freelance writers, just as much as it is true of designers, developers, online stores and more. If you’ve got a name and the public perception of that name is important, then you should be keeping a close eye on when people mention your name or your brand. With so much chatter going on around the Internet, it can feel intimidating and overwhelming to keep... [...]
Chow says, “Do you suffer from make money online information overload? It’s a common problem with people getting into Internet marketing. There is so much information out there that it’s very easy to get confused with what to do and how to do it. On this episode of Driving with John Chow, I cut through the noise and give you the three things you need to do right now in order to start making money online. They are a set up a WordPress blog, start an email list, and set up the lead page creation software. Get these items done right, and the rest will follow. Make sure you watch the video... [...]
Chow says, “Often we hear about bounce rate and how it affects our bottom line. For those of you NOT aware of bounce rate, here’s a quick definition from Google: “Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” A high bounce rate is NOT good for blogging because it shows people simply visit your website and leave without visiting any other page. Over the years, research has shown there are many reasons why a website will have higher than normal bounce rate. For example,... [...]
Chow says, “And even if you could, do you want to? Before we dive into this question, let’s go back in time. Let’s go all the way back to 2006 when John discussed the notion of trading hours for dollars. By far the most conventional way to make money is with a traditional job. You go into work, you put in your hours and, in exchange, your employers pays you. In effect, you’ve traded hours of your life for a certain number of dollars. And while this is by far the most common way for most people to make money, it is an inherently flawed model. Aside from the issues related to income... [...]
Chow says, “Sure, it is certainly important to build up your social media following or your mailing list. You want to have your avid supporters, fans and online cheerleaders. At the same time, it is undeniable that one of the most important and one of the largest sources of traffic will always be search engines. Ranking for your target keywords in Google can really improve your chances of success… but how do you get to the top of the Google’s search results? Leveraging one of the most important ranking factors today is a service called CrowdSearch.me, which we will be highlighting in today’s... [...]
Chow says, “Advertising on the Internet takes on so many different forms these days. You’ve got the regular banner ads that have been around since the very early days. You’ve got sponsored content on nearly all the social networks. You’ve got pre-roll ads in YouTube videos, you’ve got email marketing, and you’ve got sponsored links on your search engine results page too. And while reports of the death of the traditional banner ad have been greatly exaggerated, its relevance in this modern age of the Internet may be waning. Click-thru rates on these banners may not quite be what they... [...]
Chow says, “Have you ever wondered how much it cost to run a million dollar Internet business? It’s a question I get asked a lot. Most people can figure out that my blog can’t be run on a $5 a month HostGator web hosting plan. In this Driving with John Chow episode, I reveal how much it cost to run John Chow dot Com. The general reaction to the number is “OMG! Why does it cost that much?” Find out how much is that much by watching the video now”. How Much Does It Cost To Run My Blog? John Chow’s Blog [...]