The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: 4 tips to boost confidence in your analytics reporting”. Taylor Kennedy says, “Have you worked on a project where the data reporting was less than ideal? An odd conversion rate here, or something fishy about the funnel setup there. The momentum builds and before you know it, a lack of data integrity has become a confidence killer. Sadly, confidence killers do occur more than I would like when working on our Research Partners’ websites, which brings us to a greater problem … How can you optimize a website... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Subject line test increases open rate by 10%”. John Tackett says, “Every year, MarketingExperiments’ sister brand MarketingSherpa holds its annualMarketingSherpa Email Awards as a showcase to recognize marketers who designed email campaigns that exceeded expectations. In today’s MarketingExperiments Blog post, I wanted to share a simple subject line test from a previous gold medal winner you can use to aid your email marketing efforts”. 8 Email Marketing: Subject line test increases open rate by 10% MarketingExperiments... [...]

The latest ‘MarketingExperiments’ blog post is titled “Web Tracking and Online Testing: Come to the dark side, we have cookies!”. Diana Sindicich says, “The placement of small data files called “cookies” on a visitor’s computer has long been a key tool in tracking our behavior across a website, keeping us logged into sites, and remembering who we are and what we like when we return. Cookies are well-intentioned efforts to provide the most relevant content to each user, which is certainly a good thing. However, as far back as the 1990s, the privacy risks from cookies were making... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Learn from 3 A/B test results to set a firm foundation for your next campaign”. John Tackett says, “When I was a teenager, I once had to help my father build a large concrete slab in front of our home. For me, it was nerve-wracking as I spent hours bearing the brunt of Florida’s merciless summer heat amidst measuring, cutting, framing and leveling a patch of yard that would probably only be used as an occasional place to stash our family’s boat overnight. I was excited when we were almost finished with the project,... [...]

The latest ‘MarketingExperiments’ blog post is titled “Metrics and Analytics: 4 questions every marketer should ask their data analysts”. Benjamin Filip says, “As a manager for the MECLABS data sciences division, I often work with marketers who understand the value of metrics, but they have a limited background in statistics. And, from a data analyst’s perspective, this can have a profound impact on the accuracy of information being used to make some very important (and expensive) decisions. In short, marketers are from Mars and data analysts are from Venus, but at the end of the day,... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: Frequently asked questions about misunderstood and misinterpreted metrics”. Lauren Maki says, “At MECLABS, we begin the test planning process by looking at the available metrics. I’ve seen our discussion about metrics sometimes become more of a discussion about the definition of certain metric, rather than trying to piece together a data story and understand what that metric is trying to tell us about the customer. I’ve found if you asked three people, they each have a different definition of how bounce... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: Should you use a daily or aggregate method to validate A/B test results?”. Anuj Shrestha says, “As part of human nature, we love to press buttons. Just think of a second grader in an elevator. Guaranteed, they will push every button in that elevator if you let them because they do not understand the cause and effect. It’s fun. Ironically, the same reason children push buttons is a reason your customers might avoid your call-to-action (CTA) buttons. Is there a clear effect for all of the CTA buttons on your site? Some... [...]

The latest ‘MarketingExperiments’ blog post is titled “Conversion Optimization: 3 keys to a successful call-to-action you can learn from childhood”. John Nye says, “As part of human nature, we love to press buttons. Just think of a second grader in an elevator. Guaranteed, they will push every button in that elevator if you let them because they do not understand the cause and effect. It’s fun. Ironically, the same reason children push buttons is a reason your customers might avoid your call-to-action (CTA) buttons. Is there a clear effect for all of the CTA buttons on your site? Some... [...]

The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Simple pop-up overlay increases conversion 63%”. John Tackett says, “When it comes to how color use can impact the performance of a landing page, some of the least intuitive changes can produce a significant lift. So, in today’s MarketingExperiments Blog post, we’re going to look at how the MECLABS research team used a simple pop-up overlay on a landing page to increase account sign-ups 63%. But first, let’s look at the research notes for a little background … Background: Company provides educational... [...]

The latest ‘MarketingExperiments’ blog post is titled “B2B Gamification: Autodesk’s two approaches to in-trial marketing [Video]”. Erin Hogg says, “MarketingSherpa Lead Gen Summit 2013 is a chance for marketers to learn through real-world case studies and practical application how to improve the entire lead generation process, from lead capture to sales hand-off. In anticipation of this event, here is a video excerpt of a session from last year’s B2B Summit, “B2B Gamification: How Autodesk used game mechanics for in-trial marketing.” Dawn Wolfe, Senior Marketing Manager, and... [...]