The latest ‘MarketingExperiments’ blog post is titled “Online testing: 3 tips to help keep test designs aesthetically friendly”. Emily Munns says, “Through my experiences of turning test ideas into wireframes, I have come across problems at times with how to communicate those ideas from an aesthetic point of view. This can be a little problematic because when you think about it, the aesthetic components of a test idea often play a huge role in a page’s performance. Unless your customers are using the Internet wearing a blindfold, they will interact with what they see, so really, aesthetics... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: 4 tips for productive conversations with your data analyst”. Benjamin Filip says, “Every week, I encounter work orders from research analysts requesting data analysis on our Research Partners’ test results that are difficult to understand. I think there’s a reason for this – poor communication. I’ve noticed a lack of understanding of how data analysts think. Research analysts and many marketers do not define projects and goals the same way data analysts approach a data challenge. Data analysis takes time... [...]

The latest ‘MarketingExperiments’ blog post is titled “Online Testing: 6 business lessons I’ve adapted to website optimization”. Rebecca Strally says, “I never intended to become an online marketer. In fact, I never planned to go into anything business related. My big life plan was to quietly finish my history degree and curate at the most famous museum that would take me. Sometimes, however, things turn out better than we planned and a bad job market pushed me into an MBA. This is how I came to find myself with the coolest job in the world: optimizing everything I can get my hands... [...]

The latest ‘MarketingExperiments’ blog post is titled “A/B testing: How we drilled down to discover the truth behind a 445% lift”. Spencer Whiting says, “Exceptional lifts do not always indicate exceptional results. You always need to look at the data with a discerning eye. For example, we recently ran a test with one of our  Research Partners that offers products and services   to certain high-tech industries. All of its business is online and 90% of its products are digital. This test was designed to be avalue proposition development and thought process test on the company’s... [...]

The latest ‘MarketingExperiments’ blog post is titled “Online Testing: 3 benefits of using an online testing process (plus 3 free tools)”. Maria Hendricks says, “During my experiences reviewing and archiving Test Protocols from the testing we do with our Research Partners, I believe some benefits of A/B testing can go ignored or overlooked if marketers do not follow a testing process. In today’s MarketingExperiments Blog post, I wanted to share with you three simple benefits from having an online testing process to systematically learn more about your customers. I also included... [...]

The latest ‘MarketingExperiments’ blog post is titled “Customer Motivation: 3 steps to help you stop thinking like a marketer”. Michael Powers says, “At MECLABS, there are two things we couldn’t live without: testing and data. Although we consider these the most vital tools in our business, we also understand the importance of the backstory. With anything you hope to accomplish in life, a good perspective on the situation and an understanding of the task makes solving any problem more manageable. Before you can truly analyze a webpage, you must understand your prospects’ motivationand... [...]

The latest ‘MarketingExperiments’ blog post is titled “Display Advertising: 4 common mistakes marketers make with banner ads”. Selena Blue says, “Display advertising can be a great channel to target and even retarget customers on the Web. However, as banner blindness increases, marketers must be cognizant of more than when and where they’ll employ banner ads. They also need to keep in mind the ad itself. First, it’s important to remember the goal of a banner ad: to get a qualified click”. Display Advertising: 4 common mistakes marketers make with banner ads MarketingExperiments... [...]

The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: 6 common traits of a template that works”. John Tackett says, “What are some common characteristics successful people share in common? Is it having a natural curiosity fused with a creative wild spark? Or perhaps, it’s the end result of dialing into just the right mix of leadership and perseverance to see things through when the going gets tough? It’s tough to point to one particular trait that determines success, however you can look for some patterns”. Landing Page Optimization: 6 common traits... [...]

The latest ‘MarketingExperiments’ blog post is titled “Online Testing: Microsite A/B split test increases lead rate 155%”. John Tackett says, “Plenty of marketers use microsites to communicate the value of specific products or services to potential customers. But, is it possible to say too much on a microsite? Answering this content question was at the heart of a recent experiment. In today’s MarketingExperiments Blog post, we’ll take a look at how the MECLABS research team reduced the content on a microsite, resulting in a 155% conversion increase. But first, let’s review the research... [...]

The latest ‘MarketingExperiments’ blog post is titled “Transparent Marketing: 3 tips to help build your online credibility”. John Nye says, “Building credibility can be tough, both in your professional life and in your marketing. At times, it can even feel a little like pushing a boulder uphill. It takes a lot of work to move a very small distance and the slightest mistake can wipe out all those hard-earned efforts. Luckily for most of us, we don’t have to push the boulder of trust by ourselves. We have teams of peers willing to help and you have customers that can help if you empower... [...]