This is our last chance to remind you about MarketingExperiments’ webinar on Wednesday, July 17 at 4.00 pm EDT. The topic of the webinar is “Does Brand Really Matter? A recent experiment reveals how brand impacts the conversion process”. MarketingExperiments team says, “In our next Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will walk you through the essential principles every marketer should understand in regard to brand. Specifically, you will learn: • What is a brand? • What is the role of a brand? • How does it affect conversion? • When should marketers... [...]

This is a reminder post for MarketingExperiments’ webinar on Wednesday, July 17 at 4.00 pm EDT. The topic of the webinar is “Does Brand Really Matter? A recent experiment reveals how brand impacts the conversion process”. MarketingExperiments team says, “In our next Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will walk you through the essential principles every marketer should understand in regard to brand. Specifically, you will learn: • What is a brand? • What is the role of a brand? • How does it affect conversion? • When should marketers leverage brand? •... [...]

MarketingExperiments is hosting a webinar on Wednesday, July 17 at 4.00 pm EDT. The topic of the webinar is “Does Brand Really Matter? A recent experiment reveals how brand impacts the conversion process”. MarketingExperiments team says, “In our next Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will walk you through the essential principles every marketer should understand in regard to brand. Specifically, you will learn: • What is a brand? • What is the role of a brand? • How does it affect conversion? • When should marketers leverage brand? • When is branding... [...]

MarketingExperiments is hosting a webinar on Wednesday, June 26 at 4.00 pm EDT. The topic of the webinar is “Page Templates that Work: New research reveals 3 high-performing webpage templates that consistently improve conversion”. MarketingExperiments team says, “One of the foundational problems with webpages today is layout. Often, marketers do not really know where to begin when it comes to the structure of a webpage. They lean on common practices they see on other sites, favoring those sites they find aesthetically appealing. But, is this truly effective? • What should a webpage... [...]

MarketingExperiments is hosting a webinar on Tuesday, May 21 at 9.30 am EDT. The topic of the webinar is “The Marketer as Philosopher: MarketingExperiments special Web clinic live from Optimization Summit 2013”. MarketingExperiments team says, “The action of sales should be grounded in the contemplation of marketing. The marketer should be the customer-philosopher of the entire organization. Yet, marketers are often too busy trying to hit deadlines and financial numbers to actually slow down and think about what they are doing. Join us for a special Web clinic live from Optimization Summit... [...]

MarketingExperiments is hosting a webinar on Tuesday, May 21 at 9.30 am EDT. The topic of the webinar is “The Marketer as Philosopher: MarketingExperiments special Web clinic live from Optimization Summit 2013”. MarketingExperiments team says, “The action of sales should be grounded in the contemplation of marketing. The marketer should be the customer-philosopher of the entire organization. Yet, marketers are often too busy trying to hit deadlines and financial numbers to actually slow down and think about what they are doing. Join us for a special Web clinic live from Optimization Summit... [...]

MarketingExperiments is hosting a webinar on Tuesday, May 21 at 9.30 am EDT. The topic of the webinar is “The Marketer as Philosopher: MarketingExperiments special Web clinic live from Optimization Summit 2013”. MarketingExperiments team says, “The action of sales should be grounded in the contemplation of marketing. The marketer should be the customer-philosopher of the entire organization. Yet, marketers are often too busy trying to hit deadlines and financial numbers to actually slow down and think about what they are doing. Join us for a special Web clinic live from Optimization Summit... [...]

MarketingExperiments is hosting a webinar on Wednesday, February 27 at 4.00 pm EST. The topic of the webinar is “Do Optional Form Fields Help (or Hurt) Conversion? How knowing what information NOT to require led to 145% increase in response”. MarketingExperiments team says, “Have you ever wondered what the impact of optional form fields are on lead flow? Do they actually help, or are they just a useless waste of space in your lead capture form? Perhaps you’ve already made up your mind about optional form fields, but you’re wondering how you can utilize (or not utilize) them strategically. In... [...]

MarketingExperiments is hosting a webinar on Wednesday, February 27 at 4.00 pm EST. The topic of the webinar is “Do Optional Form Fields Help (or Hurt) Conversion? How knowing what information NOT to require led to 145% increase in response”. MarketingExperiments team says, “Have you ever wondered what the impact of optional form fields are on lead flow? Do they actually help, or are they just a useless waste of space in your lead capture form? Perhaps you’ve already made up your mind about optional form fields, but you’re wondering how you can utilize (or not utilize) them strategically. In... [...]

MarketingExperiments is hosting a webinar on Wednesday, February 20 at 12.30 pm EST. The topic of the webinar is “The Web as a Living Laboratory”. MarketingExperiments team says, “Too often, marketers are faced with email campaigns that underperform. When it happens, it seems as though there is nothing to do but wait for the next campaign to make up the difference – or wait for the chat they’ll have with the boss. But imagine if there was a way to use every email campaign (failed or successful) to learn more about your customer? Join us in a special session as Flint McGlaughlin,... [...]