MarketingExperiments is hosting a webinar on Wednesday, February 20 at 12.30 pm EST. The topic of the webinar is “The Web as a Living Laboratory”. MarketingExperiments team says, “Too often, marketers are faced with email campaigns that underperform. When it happens, it seems as though there is nothing to do but wait for the next campaign to make up the difference – or wait for the chat they’ll have with the boss. But imagine if there was a way to use every email campaign (failed or successful) to learn more about your customer? Join us in a special session as Flint McGlaughlin,... [...]

MarketingExperiments is hosting a webinar on Wednesday, February 27 at 4.00 pm EST. The topic of the webinar is “Do Optional Form Fields Help (or Hurt) Conversion? How knowing what information NOT to require led to 145% increase in response”. MarketingExperiments team says, “Have you ever wondered what the impact of optional form fields are on lead flow? Do they actually help, or are they just a useless waste of space in your lead capture form? Perhaps you’ve already made up your mind about optional form fields, but you’re wondering how you can utilize (or not utilize) them strategically. In... [...]

MarketingExperiments is hosting a webinar on Wednesday, February 6 at 4.00 pm EST. The topic of the webinar is “Email Copywriting Clinic: Live, on-the-spot analysis of how to improve real-world email campaigns”. MarketingExperiments team says, “How do you write the subject line of an email? How do you write the first sentence? Most of us start with a blank page and hope something comes to us. However, this method leads to a few problems: 1. It often takes too long to write an email this way (especially under a deadline). 2. Writing without a method is agonizingly painful for any writer. 3.... [...]

MarketingExperiments is hosting a webinar on Wednesday, February 6 at 4.00 pm EST. The topic of the webinar is “Email Copywriting Clinic: Live, on-the-spot analysis of how to improve real-world email campaigns”. MarketingExperiments team says, “How do you write the subject line of an email? How do you write the first sentence? Most of us start with a blank page and hope something comes to us. However, this method leads to a few problems: 1. It often takes too long to write an email this way (especially under a deadline). 2. Writing without a method is agonizingly painful for any writer. 3.... [...]

MarketingExperiments is hosting a webinar on Wednesday, February 6 at 4.00 pm EST. The topic of the webinar is “Email Copywriting Clinic: Live, on-the-spot analysis of how to improve real-world email campaigns”. MarketingExperiments team says, “How do you write the subject line of an email? How do you write the first sentence? Most of us start with a blank page and hope something comes to us. However, this method leads to a few problems: 1. It often takes too long to write an email this way (especially under a deadline). 2. Writing without a method is agonizingly painful for any writer. 3.... [...]

MarketingExperiments is hosting a webinar on Wednesday, December 12 at 4.00 pm EST. The topic of the webinar is “The 5 Most Startling Marketing Discoveries from 2012: Including the 3 words that changed everything for a top financial product”. MarketingExperiments team says, “How can busy marketers optimize their budgets effectively in order to pursue the greatest potential ROI in the New Year? In our final Web clinic of 2012, Flint McGlaughlin, Managing Director, MECLABS, will review five of the most startling research discoveries from MECLABS this year. Our goal is to show marketers... [...]

MarketingExperiments is hosting a webinar on Wednesday, December 12 at 4.00 pm EST. The topic of the webinar is “The 5 Most Startling Marketing Discoveries from 2012: Including the 3 words that changed everything for a top financial product”. MarketingExperiments team says, “How can busy marketers optimize their budgets effectively in order to pursue the greatest potential ROI in the New Year? In our final Web clinic of 2012, Flint McGlaughlin, Managing Director, MECLABS, will review five of the most startling research discoveries from MECLABS this year. Our goal is to show marketers... [...]

MarketingExperiments is hosting a webinar on Wednesday, December 12 at 4.00 pm EST. The topic of the webinar is “The 5 Most Startling Marketing Discoveries from 2012: Including the 3 words that changed everything for a top financial product”. MarketingExperiments team says, “How can busy marketers optimize their budgets effectively in order to pursue the greatest potential ROI in the New Year? In our final Web clinic of 2012, Flint McGlaughlin, Managing Director, MECLABS, will review five of the most startling research discoveries from MECLABS this year. Our goal is to show marketers... [...]

MarketingExperiments is hosting a webinar on Wednesday, November 14 at 4.00 pm EDT. The topic of the webinar is “Optimizing Shopping Carts for the Holidays: 6 last-minute changes you can make to your shopping carts to increase conversion”. MarketingExperiments team says, “The shopping cart is one of the most profitable places to test on your site. A conversion increase in the shopping cart can hit the bottom line with enough force to catch the eye of any CFO. But often our shopping carts go untested due to technology restraints and “best practice” assumptions that could... [...]

MarketingExperiments is hosting a webinar on Wednesday, November 14 at 4.00 pm EDT. The topic of the webinar is “Optimizing Shopping Carts for the Holidays: 6 last-minute changes you can make to your shopping carts to increase conversion”. MarketingExperiments team says, “The shopping cart is one of the most profitable places to test on your site. A conversion increase in the shopping cart can hit the bottom line with enough force to catch the eye of any CFO. But often our shopping carts go untested due to technology restraints and “best practice” assumptions that could... [...]