Steven J. Vaughan-Nichols says, “Ever since LibreOffice split off from the troubled OpenOffice in 2010, this open-source office suite has gotten better and better. With this new release from The Document Foundation, LibreOffice 4.3 has established itself as the best non-Microsoft office suite. The new LibreOffice 4.3 brings many new useful improvements and features to the program. These include: Document interoperability: Support of Microsoft’s Office Open XML (OOXML, aka OpenXML) Strict, OOXML graphics improvements (DrawingML, theme fonts, preservation of drawing styles and attributes),... [...]

The latest article on ‘MarketingProfs’ is titled “What Makes an Ad Go Viral Online?”. Ayaz Nanji says, “Why do some video advertisements get millions of online shares, whereas others barely get any? Unruly recently set out to try to answer that question by examining which television ads from the most recent Super Bowl performed well online, and which did not. Specifically, the analysis looked at how many online shares (via social media, blogs, etc.) each Super Bowl television advertisement garnered, and what qualities the highest performers had in common. Among the key findings from the... [...]

The latest article on ‘MarketingProfs’ is titled “Is Your Website Dead or Just Sleeping? A Vital Six-Point Checklist for Your Site”. Matt Gagnon says, “So you’ve asked for a yearend report on your website, and you don’t like what you see. Numbers are falling off? Conversions are plummeting? Core audience is bouncing off the site? No new leads? If you find yourself in that situation, or you’re not where you need to be, chances are very good your website is sleeping. (Let’s hope it’s not dead…) You can take charge and turn things around by giving your... [...]

The latest article on ‘MarketingProfs’ is titled “Best-Practices for Selecting Content Marketing Software”. Ayaz Nanji says, “At least 110 vendors are currently selling content marketing software—not including dedicated solutions for things such as email, marketing automation, content management, digital asset management, and social media management—according to a recent analysis by Altimeter Group. Considering the plethora of choices, how can marketers find the right tools that fulfill their needs and also meet enterprise, process, and platform requirements? Altimeter recently... [...]

The latest article on ‘MarketingProfs’ is titled “Four Steps to AdWords Call Tracking”. Leonard Tan says, “If you have a website, you’ll know that boosting your rankings via search engine optimization is a continuous struggle with no guaranteed results. You may have also tried paid search engine marketing (SEM)—search ads—for which you are charged on a pay-per-click basis. Whatever the case, you’ve had experience with leads entering your site only to leave without contacting you. Those leads could be coming from a Google search results page, your social media campaigns,... [...]

The latest article on ‘MarketingProfs’ is titled “How Mobile Readers Interact With Marketing Emails”. Ayaz Nanji says, “Mobile devices are now the most popular platform for interacting with marketing emails, but it’s becoming increasingly difficult to turn those opens into clicks, according to a recent report from Campaign Monitor. The analysis of 6 million email marketing campaigns sent by Campaign Monitor found that 41% occurred on a mobile device in 2013, compared with 28% on a desktop and 22% via webmail. This shift towards mobile has been rapid: From 2011 to 2013, email... [...]

The latest article on ‘MarketingProfs’ is titled “Is Your Website Dead or Just Sleeping? A Vital Six-Point Checklist for Your Site”. Matt Gagnon says, “So you’ve asked for a yearend report on your website, and you don’t like what you see. Numbers are falling off? Conversions are plummeting? Core audience is bouncing off the site? No new leads? If you find yourself in that situation, or you’re not where you need to be, chances are very good your website is sleeping. (Let’s hope it’s not dead…) You can take charge and turn things around by giving your... [...]

The latest article on ‘MarketingProfs’ is titled “How to Win Back Inactive Email Subscribers”. Ayaz Nanji says, “What are the best ways to re-engage inactive email subscribers? Take the time to show them you care or offer them a fixed discount, according to a recent report from Return Path. The analysis of 33 win-back campaigns by retailers found that reactivation emails with the words “miss you” and “come back” in their subject lines had higher read rates (13% and 12.7%, respectively) than emails offering standard percent-off discounts (11%). Fixed-amount... [...]

The latest article on ‘MarketingProfs’ is titled “Four Email Marketing Tips to Help You Get the Most Out of Gmail”. Edward Touw says, “In the past few years, Gmail has been making a lot of waves in email marketing: priority inboxes, promotions tabs… Every new release seemed intended to make life harder for email marketers. But if we all just stop complaining for a minute, we might be able to see that we’re being offered lots of hidden opportunities. Here are four email marketing tips to help you get the most out of Gmail. 1. Show your CTA in the subject line Wouldn’t... [...]

The latest article on ‘MarketingProfs’ is titled “Online Video Trends: Devices, Demographics, Audience Size”. Ayaz Nanji says, “American adults prefer original digital video content to news, sports and daytime programming on television, and they like it almost as much as they do primetime TV, according to a recent report from the Interactive Advertising Bureau (IAB) and GfK. Some 22% of American adults now watch original digital video content each month, bringing the monthly audience size to 52 million—a 15% increase since 2013—the study found. Watching original online video... [...]