The latest article on ‘MarketingProfs’ is titled “Print’s Not Dead: Print Marketing Will Thrive in 2014 and Beyond”. Cameron Avery says, “As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside the upsurge of new technology. Direct mail continues to be used heavily, with a 43% share of total local retail advertising. And, according to a Pitney Bowes survey,... [...]

The latest article on ‘MarketingProfs’ is titled “Results-Driven Marketing Creative in Four Steps, Part 1: Efficient Creative Briefing”. Cameron Avery says, “Digital Creative Drives Results As marketers, we know that the only thing that’s more important than generating ROI is showing how we did it. Doing so wins us increased budgets and resource allocations year after year and demonstrates marketing’s value to our organization. Many factors determine the extent of that ROI, but there’s one that can’t be ignored—the quality of your marketing creative. Together... [...]

The latest article on ‘MarketingProfs’ is titled “Social Network Data: Growth Trends, Engagement Levels, and Demographic Profiles”. Ayaz Nanji says, “Facebook remains the dominant social network in the United States, but more and more users are diversifying to multiple platforms, according to a recent report from the Pew Internet and American Life Project. Pew found that 73% of online adults now use a social network of some kind, and 42% use multiple social networks. Among those who use only one major social network, 84% say Facebook is the platform they frequent, 8% use only LinkedIn,... [...]

The latest article on ‘MarketingProfs’ is titled “What Marketers Say About Content Curation”. Ayaz Nanji says, “Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit. Asked how many pieces of content a company needs to share/curate, survey respondents suggested numbers ranging from 0 to 135, with the most common response being 10 pieces of content (19% of respondents). Nearly half of marketers surveyed (45%) say they are unable to meet their curation goals and admit their companies... [...]

The latest article on ‘MarketingProfs’ is titled “Is Your Content Marketing a Failure? These Five Metrics Can Tell You”. Alesia Krush says, “If you do content marketing, you probably want it to help increase sales in the long run. However, the tricky part is that usually there is a time-and-space gap between a piece of content you publish and a closed sale. So, what metrics can marketers track to make sure their content strategy is headed in the right direction? 1. Traffic: Down the Black Hole Launching a content marketing campaign is a little bit like setting up a sales funnel: Your... [...]

The latest article on ‘MarketingProfs’ is titled “20 Captivating Marketing Statistics That Will Drive 2014 ”. Verónica Maria Jarski says, “What can marketers expect in the new year? Here’s a look at some predictions of what to expect and what to consider, based on an infographic from WebDAM: —Marketing teams will spend $135 billion dollars on new digital marketing collateral in 2014. —78% of CMOs think custom content is the future of marketing, and so “marketers will use dynamic content to deliver highly personalized experiences to the right audience at the right time,”... [...]

The latest article on ‘MarketingProfs’ is titled “User Age Profiles of the Top Social Networks”. Ayaz Nanji says, “The social platform with the youngest global user base is Tumblr, followed by Instagram and Pinterest, according to a recent report by GlobalWebIndex. The analysis was based on survey data from a panel of people with Web access living in four countries at different stages Internet development: India, South Africa, Spain, and the United States. To determine the age profiles of top platforms, GlobalWebIndex asked respondents of various ages to list which social networks... [...]

The latest article on ‘MarketingProfs’ is titled “Eight Steps to Setting Up a Successful Email Marketing Welcome Series”. Ben Liau says, “The vast majority of opted-in subscribers these days are usually either inactive or they haven’t yet placed their first order. Getting new subscribers to make their first purchase is the first barrier to turning them into a longer-term paying customer. By sending newly opted-in subscribers a series of email communications encouraging them to buy, you ensure that they are kept engaged and likely to buy within a targeted period of time. That series... [...]

The latest article on ‘MarketingProfs’ is titled “How Consumers Use Online Shopping Carts”. Ayaz Nanji says, “Most online shoppers (59%) put an item in their online shopping cart only when they are planning to purchase it, according to a recent report by Sociomantic. However, 19% use online shopping carts as wish lists/reminders, putting in items they like to keep track of, and another 13% say they collect items in their carts until they get an offer for free shipping or a deal based on spend amount. One in ten (11%) say they abandon their cart more often than they purchase“. How... [...]

The latest article on ‘MarketingProfs’ is titled “Mobile Commerce Trends by Country in 2013”. Ayaz Nanji says, “Worldwide, most mobile media users (65%) used their devices to purchase goods or services in 2013, according to a recent report by MEF. The study, based on data from a survey of 10,000 consumers in 13 countries, found that Kenyans are most likely to have made a purchase with their mobile devices in 2013 (97% did so), followed by South Africans (94%). Brazilians (71%), Mexicans (77%), and Indians (79%), were the least likely to have made a purchase using their mobile devices... [...]