The latest article on ‘MarketingProfs’ is titled “The State of B2B Marketing Data”. Ayaz Nanji says, “Most B2B marketing database records do not include key data fields that can help with lead segmentation—fields such as industry type, annual revenue, and number of employees—according to a recent report from NetProspex. The analysis of over 61 million database records found that B2B marketers usually capture the email addresses (89.2% of records included), first names (77.5%), last names (76.9%), and company info (77.2%) of leads. However, most do not ask for additional information,... [...]

The latest article on ‘MarketingProfs’ is titled “Blog Best-Practices and Benchmarks”. Ayaz Nanji says, “Which are the best days and times to post to a blog? Do capital letters, exclamation points, and question marks in titles lead to more engagement? On which social networks do readers share blog posts most often? TrackMaven recently tackled those questions (and many others) in its Colossal Content Marketing Report, which was based on an analysis of 1.16 million posts from 4,618 blogs and 1.9 million social shares of those posts. The data set included blog posts from a range of publishers,... [...]

The latest article on ‘MarketingProfs’ is titled “Do Americans Trust Advertisements?”. Ayaz Nanji says, “Half of Americans say they don’t trust advertisements, and 44% say they think ads are intentionally dishonest, according to a recent poll from YouGov. Moreover, most Americans (58%) say there should be stronger requirements for proving claims in advertising. Trust in advertising appears to be dependent on education, YouGov found: 65% of Americans with postgraduate degrees say advertising cannot be trusted, compared with 44% of those with a high school education. Age plays... [...]

The latest article on ‘MarketingProfs’ is titled “Do Americans Trust Advertisements?”. Ayaz Nanji says, “Half of Americans say they don’t trust advertisements, and 44% say they think ads are intentionally dishonest, according to a recent poll from YouGov. Moreover, most Americans (58%) say there should be stronger requirements for proving claims in advertising. Trust in advertising appears to be dependent on education, YouGov found: 65% of Americans with postgraduate degrees say advertising cannot be trusted, compared with 44% of those with a high school education. Age plays... [...]

The latest article on ‘MarketingProfs’ is titled “The Top-Rated Marketing Automation Products”. Ayaz Nanji says, “What are the top rated marketing automation products for small businesses, mid-market companies, and large enterprises? In its Buyer’s Guide to Marketing Automation Software, TrustRadius tackled that question by looking at 400 in-depth reviews from authenticated end-users of marketing automation products as well the results of over 10,000 comparisons performed on the company’s website. The analysis did not include products focused on a single aspect of marketing... [...]

The latest article on ‘MarketingProfs’ is titled “How to Bulk Up Your Referral Program”. Chris Duskin says, “Consumers now spend most of their Internet time on mobile devices, according to a recent BI Intelligence report. However, marketers are far behind the curve in effectively reaching those consumers. On mobile, CPMs are low, ads are often intrusive, and the landscape is fractured by operating system, wireless carrier, device type, and more. Moreover, mobile also lacks the technical consensus to seamlessly deliver ad targeting, delivery, and measurement. Put simply, mobile advertising... [...]

The latest article on ‘MarketingProfs’ is titled “Six Newbie Tips for Running a Successful Facebook Timeline Promotion”. Simon Campbell says, “If you’re a newcomer to Facebook marketing, the good news is that you’re in for a big surprise about how many different ways there are to attract fans to your brand. The not-so-good news is that it’s not exactly easy: You need knowledge, time, money, and commitment if you truly want to see results. A successful promotion can land you hundreds, if not thousands, of new fans—and plenty of leads. With the right approach on the... [...]

The latest article on ‘MarketingProfs’ is titled “Localize Marketing Campaigns to Get ROI on Global Events”. Liz Elting says, “Olympic memories are forever, and for most people involved in the games, they’ve been a lifetime in the making—not just for the athletes, but also for their families and inner circles who have watched and supported the athletes along the way. Time and again, we see that the human stories behind these world-class athletes resonate across cities, states, countries, and cultures. The “Raising an Olympian” series of Web videos produced by the... [...]

The latest article on ‘MarketingProfs’ is titled “Five SEO Tips for Global Marketers”. Rachel Chilson says, “A good place to start your global marketing efforts is to adapt your website to multiple international markets. But what good is a localized website if your audiences can’t seem to find it? You’ve put a lot of time and money into catering your website to fit your customers’ needs (that’s great!), so why not take it a step further and invest in search engine optimization? Because search engine algorithms are constantly shifting and getting more complicated,... [...]

The latest article on ‘MarketingProfs’ is titled “Five Steps to Effective and Affordable Small Business Content Marketing”. Kristen Hicks says, “At this point, enough businesses have found success with content marketing for it to merit serious consideration for even the most cautious of businesses. Good content marketing does require a considerable commitment in time and money. For small businesses with limited resources, that makes it a risky proposition. Nonetheless, successful small businesses know that most things worth doing require some real work and risk. If you approach content... [...]