The latest article on ‘MarketingProfs’ is titled “Your Five-Point Mobile Marketing Checklist”. Shawn Aguilar says, “So many mobile marketing options are available… But where does one start? Is SMS still relevant? Should you focus on mobile search? What about mobile banner ads and video? To help marketers navigate the ever-changing mobile landscape, here’s a checklist of five key smartphone channels to focus on for the rest of 2014. 1. Social Media on Mobile If your brand isn’t on Facebook, Twitter, or LinkedIn by now, you are missing a huge opportunity. But there is... [...]

The latest article on ‘MarketingProfs’ is titled “Marketing Lessons From March Madness: Go Deep Young Team!”. Jonathan Moran says, “Michael Jordan once said, “Talent wins games, but teamwork and intelligence win championships.” Every March, college basketball programs strive for balance: closing out the regular season in style and peaking for the conference tournament while building toward the longer goal—a favorable seed and successful performance in the NCAA Tournament. Though individual superstars account for some wins single-handedly, the teams that go deep in the tournament... [...]

The latest article on ‘MarketingProfs’ is titled “For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 2”. James George says, “In Part 1, we saw that it is necessary to move beyond short-term value propositions to build brand loyalty; specifically, a contextual marketing strategy that uses industry and market drivers and influencers to build brand loyalty is the way to achieve competitive advantage. We discussed how to create a long-term sustainable alignment for your business and how to create medium-term policy-driven market advantages. In Part 2, we will... [...]

The latest article on ‘MarketingProfs’ is titled “Which Type of Online Content Most Influences Consumers?”. Ayaz Nanji says, “Expert reviews are the most powerful digital content type for influencing consumers’ purchasing decisions, according to a recent Nielsen report commissioned by inPowered. The findings were based on an in-person controlled lab test in which the relative impact of three different online content types (expert reviews, branded content, and user reviews) was measured on 900 consumers. Specifically, the researchers examined how the content affected awareness/familiarity,... [...]

The latest article on ‘MarketingProfs’ is titled “10 Email Best-Practices”. Verónica Maria Jarski says, “Some 122,500,453,020 emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. The following tips from Madison Logic‘s infographic features 10 best-practices that can get your emails noticed. The first tip is to craft a subject line that sings. Surprisingly, Madison Logic found, punctuation isn’t necessa“. 10 Email Best-Practices MarketingProfs  [...]

The latest article on ‘MarketingProfs’ is titled “Content Management Essentials: Strategy and Reuse”. Ford Kanzler says, “In many business sectors, marketing to people who are important to your business is all about teaching them and helping them to keep up with rapid change. You’re often dealing with a community of eager learners. Business content, to be useful, must be informative, not promotional. You receive the marketing benefit by just putting out great content that people consume. The specific topics of that content of course vary by company and market sector. So, when planning... [...]

The latest article on ‘MarketingProfs’ is titled “How to Craft the Perfect Email Subject Line”. Dmitri Leonov says, “According to some estimates, more than 144 billion emails are sent every day—and, sometimes, it seems like every one of them lands in your inbox. Even those of us who are tasked with creating email marketing campaigns aren’t immune to information overload: We all know what it’s like to be bombarded with email messages—all competing for a share of our attention during a busy day. If it’s your job to come up with a subject line that is compelling enough... [...]

The latest article on ‘MarketingProfs’ is titled “Email Design and Platform Trends”. Ayaz Nanji says, “Emails are becoming increasingly active, with the use of animation, scrolling, and video more than doubling from 2012 to 2013, according to a recent report from Experian Marketing Services. The use of animated GIFs, in particular, has spiked significantly, with 74% of marketers saying they have experimented with including them in emails. Other popular active features include responsive mobile design (33% have used), movable ink (27%), video (26%), and horizontal or multi-directional... [...]

The latest article on ‘MarketingProfs’ is titled “Seven Dead Ends on Your Website–and How to Fix Them Today”. Andy Crestodina says, “You work hard to drive traffic to your site. Steering people toward your site is hard work. You combine search marketing, social media, and email marketing. You might even be paying good money for those visitors. But once you have them, are you making the most of those visits? Or is your site sending them down one-way, dead-end streets? Are there places where your user flow completely stops? Sadly, most websites are filled with dead ends. Here are... [...]

The latest article on ‘MarketingProfs’ is titled “How Marketers Find and Consume Information”. Ayaz Nanji says, “Just over half of marketers (51%) first turn to news websites to find news/information, according to a recent report from PAN Communications. Twitter is the second most popular source for news/information (24% say it is their primary channel), followed by blogs (15%), and LinkedIn Groups (4%). Compared with 2012 results from the same survey, use of news websites as a primary source has decreased 14%, whereas the use of Twitter and blogs has increased 3% and 6%, respectively“. How... [...]