The latest article on ‘MarketingProfs’ is titled “How Mobile Apps Monetize Globally”. Ayaz Nanji says, “Free mobile applications with in-app purchases (IAP) generate the most revenue in the Apple App Store, and the revenue share of this “freemium” model has steadily increased over time, according to a recent report by Distimo and Chartboost. In January 2012, in-app purchases from free apps generated only 46% of revenue in the Apple App Store in the United States. By January 2013, that share had increased to 66%, and in January 2014 the revenue share of free apps with... [...]

The latest article on ‘MarketingProfs’ is titled “Five Content Curation Mistakes B2B Marketers Are Making”. Patricia Hume says, “Content. If you’re a B2B marketer today, the odds are good that you’ve been using it for lead generation and brand awareness. Research from the Content Marketing Institute and MarketingProfs finds that 95% of enterprise B2Bs are practicing content marketing, which means there’s a lot of content out there. And yet the demand for content has never been greater. It’s impossible for marketers to create enough original, quality material... [...]

The latest article on ‘MarketingProfs’ is titled “Are You Doing Email Wrong? Just Four Steps to Increase Sales”. Joy Gendusa says, “Email marketing is similar to social media in that it’s a marketing tool that’s most effective for follow-up, not lead generation. Consider these statistics about follow-up: 2% of sales are made on the first contact; 3% of sales are made on the second contact; 5% of sales are made on the third contact; 10% of sales are made on the fourth contact; and 80% of sales are made on the fifth to twelfth contact. Yet… 48% of salespeople never follow... [...]

The latest article on ‘MarketingProfs’ is titled “Five Tips for Creating Videos That Build Brand and Drive Sales”. Seth Price says, “Storytelling through video has become part of the required content marketing toolkit for brands looking to create awareness in their market. Old Spice, for example, sought to refresh a sleepy brand; Jack Dorsey launched a whole new product category with Square Cash; and Red Bull created a movement with its “Gives You Wings” campaign. The power of video to move consumers to act has played out nicely in the numbers. YouTube users watch more than 6... [...]

The latest article on ‘MarketingProfs’ is titled “How Often Are Marketers Creating Content?”. Ayaz Nanji says, “Less than half of content marketers (42%) produce one or more content assets (not including blog posts) per week, according to a recent report from LookBookHQ and Oracle Eloqua. However, most content marketers (62%) produce at least one asset every two weeks, and 29% create multiple pieces per week. The report, was based on data from a survey of 205 content marketers, found only 4% are creating no original assets at all“. How Often Are Marketers Creating Content? MarketingProfs  [...]

The latest article on ‘MarketingProfs’ is titled “Determining Subscriber Value: What’s an Email List Member Worth?”. Karen Talavera says, “Last month we explored the first of two important digital marketing list subscriber metrics: CPA, the cost to acquire a new list member. I also presented a process for determining your maximum allowable CPA—that is, how much it’s worth paying or investing to acquire a single subscriber. This month we’ll explore various approaches to assigning economic value to every subscriber already on your list. Let’s start with the clearest... [...]

The latest article on ‘MarketingProfs’ is titled “Hail to the Chief… of Email Marketing”. Seamas Egan says, “Presidents’ Day is here, and I’ve been thinking about various US heads of state. I’ve wondered whether they would also have been great CMOs, because in many cases their words and ideas have withstood the test of time. Some of you would likely be thrilled to have these leaders running your marketing campaigns, at least according to a recent poll about US presidents that we conducted at Campaigner. (See the infographic at the end of this article.) As you... [...]

The latest article on ‘MarketingProfs’ is titled “The Six Insider Secrets of Contagious Content”. Verónica Maria Jarski says, “Marketers can increase their content’s chances of going viral by making sure it includes the six drivers of contagious content: social currency, triggers, emotion, observability, practical value, and storytelling. For example, emotions play an enormous role in viral content. “People are more likely to share some content over others because the arousal—whether it be anger, awe, or humor—evokes us to pass it on,” according to the following... [...]

The latest article on ‘MarketingProfs’ is titled “The Most Important Element for Increasing Leads and Sales”. Tom Pick says, “We’ve witnessed a spate of recent articles proclaiming the “consumerization” of all things business—the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. McKinsey’s David Edelman has referred to the consumerization of B2B marketing and sales as a “massive disruption” on the horizon. Although there’s no questioning these trends, it’s worth taking a step back and asking... [...]

The latest article on ‘MarketingProfs’ is titled “How Effective Are Super Bowl Ads?”. Ayaz Nanji says, “The average Super Bowl XLVIII television commercial increased the likelihood that a viewer would purchase that brand’s products or services 6.6%, according to a recent report from BrandAds. The analysis found male consumers’ increase in likelihood to purchase was 13.3% greater than that of female consumers, and households with incomes of $0-$100K were 7.1x more influenced than households with incomes greater than $100K. Younger viewers were most influence by the ads,... [...]