The latest article on ‘MarketingProfs’ is titled “How Klout Can Guide Your Online Marketing Strategy”. Nicholas A. Kosar says, “A law industry business development consultant I know says it takes on average 17 “touches” with a prospect before turning him or her into a client. Whether that’s the number or not, the point is clear: It takes sustained engagement to bring in business. So, whether you’re a consultant, a lawyer, an accountant, or any other kind of professional, why would people engage with you? The answer is simple: They trust you. And if you have some... [...]

The latest article on ‘MarketingProfs’ is titled “Email Marketing Tactics: What Worked (and What Didn’t) in 2013”. Ayaz Nanji says, “Personalized promotional emails sent during 2013 had 26% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services. Personalized triggered marketing mailings had similar lifts, with 25% higher unique open rates and 51% higher unique click rates. The effectiveness of personalization varied by industry, Experian’s analysis found: CPG (+6%) and media... [...]

The latest article on ‘MarketingProfs’ is titled “What Does Social Media Growth Look Like?”. Verónica Maria Jarski says, “Marketers often talk about how social media is growing… but what does that mean exactly? Here’s a look at the facts regarding social media growth and use, courtesy of an infographic by Search Engine Journal. The top three social media sites used by marketers are Facebook, Twitter, and Google+. Among them, Twitter was the fastest-growing social network, in terms of active users, at the beginning of 2013, with 44% growth from June 2012 to March 2013.... [...]

The latest article on ‘MarketingProfs’ is titled “How a Local Business Can Do Better Online in Five Easy Steps”. Alesia Krush says, “Many local businesses turn to digital marketing to increase online sales or foot traffic to their stores (or both). And many online marketers who work with local businesses often look for new ways to boost Web traffic and online visibility. So here are some easy-to-implement ideas for boosting the online visibility of a local business. 1. Revamp your Google+ profile If you are promoting a local business online, chances are you already have a Google+ Local... [...]

The latest article on ‘MarketingProfs’ is titled “Six Work Lessons Marketing Pros Can Learn From Social Media Best-Practices”. Bryan Nielson says, “Social media is no longer the new kid on the block; it is now an accepted and practiced marketing discipline. Sure, we all made mistakes on the path toward social excellence, but the channel overall is the stronger for it. And isn’t it nice, much like the end of every episode of Full House and Wayne’s World, we can all learn something from the journey? Considering social media’s domination of electronic interaction, it’s... [...]

The latest article on ‘MarketingProfs’ is titled “LinkedIn Showcase Pages: Target Your Content”. Hana Abaza says, “LinkedIn has become one of the most powerful social media platforms both for individual professionals and for companies. Although LinkedIn Company Pages has been around for several years, the network recently made a move toward a more targeted approach, allowing companies to create Showcase Pages in addition to their existing Company Page, thus extending their presence within the platform. Via Showcase Pages, you can promote a specific brand or product to a targeted group... [...]

The latest article on ‘MarketingProfs’ is titled “Which Devices Are B2C Marketing Emails Opened On?”. Ayaz Nanji says, “Nearly two-thirds (65%) of B2C marketing emails were opened on either a smartphone or a tablet in 4Q13, up from 61% in 3Q13, according to recent data from Movable Ink. Some 48% of opens occurred on a smartphone, and just over 16% occurred on a tablet, the analysis found. Tablet opens were up from 15% in 3Q13 and 14% in 2Q13. Although Android tablets accounted for only 1.8% of opens in 4Q13, that figure was twice as high as in the previous quarter, when they accounted... [...]

The latest article on ‘MarketingProfs’ is titled “Marketers and Big Data: Barriers, Budgets, and Opportunities”. Ayaz Nanji says, “Half of marketers are enthusiastic about the role of Big Data in marketing, and another 31% are cautiously optimistic, according to a recent report from Infogroup Targeting Solutions. The survey of 370 marketers who attended the DMA Annual Conference and Exhibition found 14% are uncertain about the role of Big Data, 3% are tepid regarding it, and just 1% are disillusioned. However, whether an organization has already invested in Big Data has a significant... [...]

The latest article on ‘MarketingProfs’ is titled “Five Native Advertising Tips From a Case Study”. Jeremy Cesarec says, “Native advertising is still a relatively new arrow in the digital marketer’s quiver, and you’ll be hearing more about it in 2014 as even more editorial and social media sites offer paid opportunities. Although Instagram’s recent foray into sponsored updates met with mixed-to-negative results, many other sites and brands are finding success with native ads. One of our clients, Frontier Co-op, presented us with a challenge for Holiday 2013: Increase... [...]

The latest article on ‘MarketingProfs’ is titled “The Future of Online Video Marketing”. Ayaz Nanji says, “Media companies and advertisers are bullish about the rise of online video, with the majority of publishers predicting higher future CPMs and most advertisers envisioning greater spend effectiveness, according to “Optimism Despite Unresolved Issues About Video Advertising,” a December 2013 commissioned study conducted by Forrester Consulting on behalf ofVideology. However, despite this general optimism, advertisers, agencies, and media companies differ on the benefits... [...]