The latest article on MarketingSherpa is titled “Social Media Marketing: 5 tips to optimize your Twitter opportunities”. Courtney Eckerle says, “Twitter use straddles a fine line between opportunity and liability. To help you navigate successfully, we looked to two experts who offered five optimization tips based on their experiences from working within the Twitter-sphere. Underestimating the potency of Twitter has been the mistake of many marketers. In this article, two experts offer tips on how to capitalize upon opportunities that Twitter can provide, and some common mistakes... [...]

The latest article on MarketingSherpa is titled “Marketing Research Chart: Importance of offline lead gen tactics”. Daniel Burstein says, “See how offline lead gen tactics — like direct mail and print ads — currently rank with marketers, and share your insights on these findings, in this week’s chart”. Marketing Research Chart: Importance of offline lead gen tactics MarketingSherpa  [...]

MarketingSherpa has released a case study titled “Email List Growth: 230% more readers from six-channel test”. David Kirkpatrick says, “Some marketers grow an email list with one or two channels. This team tested six, and grew its list more than 230%. Find out how the team designed the test, compared results, and uncovered the one trait the best channels had in common. In addition, learn which channels had the best cost-per-acquisition, and which channels did not produce desired results”. Email List Growth: 230% more readers from six-channel test MarketingSherpa  [...]

MarketingSherpa has released a case study titled “Database Marketing: Hearst increases direct mail response 25%, creates 200% ROI”. David Kirkpatrick says, “Database management is important for efficient marketing practices once your customer base reaches a certain size. Hearst Magazines definitely fits that bill with a reach of 87 million adults. The issue was an error-filled and unwieldy database for marketing to that audience. This case study covers the process Hearst utilized to take control of, and rebuild, the marketing database, and how those steps led to a 200% ROI, 25%... [...]

MarketingSherpa has released a case study titled “Customer-centric Marketing: Learning from customers helps increase lead quality 130%, Sales-accepted leads 40%”. David Kirkpatrick says, “Just taking the time to listen to, and understand, your customer can pay dividends in marketing results. Good Technology already had an annual customer advisory council, but decided to take understanding its customers to the next level. Read on to find out how the B2B mobile solution company used an intensive customer-centric approach that led to a 130% increase in lead quality and a 40% lift... [...]

The latest article on MarketingSherpa is titled “Marketing Research Chart: Most effective testing methods for value proposition”. Daniel Burstein says, “Testing can be one of the most effective ways to build a value proposition for your product or service. But, where — and how — should marketers begin these productive testing campaigns? See which platforms marketers use most often to test value proposition, and share your thoughts and advice on these findings in this week’s chart”. Marketing Research Chart: Most effective testing methods for value proposition MarketingSherpa  [...]

The latest article on MarketingSherpa is titled “Email Marketing How-to: 5 steps to improve your email newsletter”. Courtney Eckerle says, “The newsletter is where two of the most valuable marketing tools come together: email and content. It is a prime opportunity to not only recognize the power shift from marketer to consumer, but also embrace and optimize for it. Newsletters are an important, but often neglected strategy, with 46% of marketers reporting their email newsletter as staying the course, and 11% having a floundering program, according to the 2012 Email Marketing... [...]

The latest article on MarketingSherpa is titled “Content Marketing How-to: 7 steps for creating and optimizing content in any size organization”. Courtney Eckerle says, “Consistently creating content that engages an audience can be a challenge for companies of all sizes. In this article, content marketers from both ends of the organization size spectrum share tactics for delivering top-notch content that works for you and your readers. Read on for seven steps on how to improve, or even begin, your content marketing. Learn new ideas for generating popular and compelling inbound... [...]

The latest article on MarketingSherpa is titled “Marketing Research Chart: Most widely used lead gen tactics”. Daniel Burstein says, “With so many available lead generation tools, marketers need to be able to evaluate the use, effectiveness and difficulty of tactics preferred by their audience. This will allow them to decide which channels will work best for their organizations. To help you do just that, this week’s chart shows which lead gen tactics are used most (and least) frequently. Plus: Share your top lead gen tips and tactics, based on this industry data, for a chance... [...]

The latest article on MarketingSherpa is titled “Email Awards 2013: Enter your top email campaigns to win a trip to Email Summit”. David Kirkpatrick says, “MarketingSherpa is excited to launch its 8th Annual Email Awards. One successful B2B team and one successful B2C team will win a trip to Email Summit 2013 in Las Vegas. Plus, unlike most industry awards, there is no fee to enter (thanks to a generous sponsorship by Responsys). Read on to learn about the annual MarketingSherpa Email Awards, including how to enter, this year’s prizes, and a free download of last year’s... [...]