The MarketingSherpa team has released a case study titled “B2B Marketing: How to auto-qualify new leads without a CRM or lead scoring”. Adam T. Sutton says, “B2B marketers often deliver unqualified leads, which wastes their resources and those of the sales team. How can you generate qualified leads without breaking the bank? A combination of content marketing and triggered emails enabled one B2B team to generate and auto-qualify leads. The result is a campaign that automatically delivers the company’s best sales prospects. Find out how the team drives SEO traffic and earned... [...]

The latest article on MarketingSherpa is titled “Holiday Marketing: 8 trending tactics and tips for 2012”. David Kirkpatrick says, “The holiday marketing season is rapidly approaching, and consumer marketers should be in the process of finalizing holiday strategies. Even though successful marketing tactics and strategies carry over from year-to-year, each season offers new wrinkles on old ideas and sometimes completely new marketing channels and technologies. Read on for eight tactics from nine consumer marketing experts, covering retargeting campaigns, what’s happening in... [...]

The latest article on MarketingSherpa is titled “Email Marketing: Helzberg Diamonds lifts sales with non-promotional sends”. Adam T. Sutton says, “The email marketers at Helzberg Diamonds tried something different for Mother’s Day. Instead of sending a promotional email, they sent a personal letter from the CEO. It was only the second time they had tried such a thing. The email triggered heartfelt replies and sales from the audience, and it did not include a promotion. Learn how the marketers designed the email, and how they made it easy to visit the website”. Email Marketing:... [...]

The latest article on MarketingSherpa is titled “Marketing Research Chart: Ranking 12 top email marketing objectives”. W. Jeffrey Rice says, “Limited marketing budgets often force marketers to select from a variety of possible email marketing tactics. View today’s chart to see how 2,735 marketers rank some of the most important factors influencing their decisions as they strive to maintain a balance between campaign needs and limited resources”. Marketing Research Chart: Ranking 12 top email marketing objectives MarketingSherpa  [...]

The latest article on MarketingSherpa is titled “Inbound Marketing: 5 tactics for developing an optimized architecture”. Courtney Eckerle says, “Inbound marketing can use organic search, social media and content marketing to draw prospects in to a point of conversion. A recent MarketingSherpa webinar, “Building an Inbound Marketing Architecture” (sponsored by Marketo) established a tactical plan for accomplishing goals and increasing reach on social networks. MECLABS’ Kaci Bower also discussed what inbound marketing is, and its importance to marketers today”. Inbound... [...]

The latest article on MarketingSherpa is titled “B2B Marketing: How National Instruments simplified lead generation and B2B e-commerce decisions for its customers”. David Kirkpatrick says, “National Instruments, a provider of hardware and software for engineers, has products ranging from hundreds to millions of dollars. Consequently, its website serves as both a lead gen engine and an e-commerce hub. This how-to article covers seven tactics the marketing team used to serve both functions: driving both online purchases and qualified leads for Sales. These tactics include utilizing... [...]

The latest article on MarketingSherpa is titled “Email Marketing: 5 tips for improving the value of your list”. Brad Bortone says, “In this follow-up to a recent MarketingSherpa webinar, we speak with lead presenter W. Jeffrey Rice, to discuss rising expectations of email performance, increasingly stringent delivery requirements, improving relationships with your recipients, and more”. Email Marketing: 5 tips for improving the value of your list MarketingSherpa  [...]

The latest article on MarketingSherpa is titled “Marketing Research Chart: Capture subscribers with top list building tactics”. Jen Doyle says, “Every good email campaign begins with the list. View the results of this year’s B2B Benchmark Survey to see what marketing professionals are doing to balance the volume and quality of their email lists”. Marketing Research Chart: Capture subscribers with top list building tactics MarketingSherpa  [...]

The latest article on MarketingSherpa is titled “Holiday Marketing: 6 tactics to help you prep for the season”. David Kirkpatrick says, “The holiday shopping season is rapidly approaching, and now is the time to begin preparing by optimizing your websites, finding out some of the latest tips, and making sure all the old standbys are covered. MarketingSherpa had the opportunity to speak with two consumer marketing experts who provided six tactics to get your e-commerce and retail strategy in place, in plenty of time for what is shaping up to be a social and mobile holiday 2011”. Holiday... [...]

The latest article on MarketingSherpa is titled “Local B2B Marketing: 150% boost in lead generation”. David Kirkpatrick says, “The Internet is a key marketing tool for driving leads and finding new customers, even for businesses based on on-site client interaction. A local franchise and commercial facility cleaning company’s CEO realized his sales team had maximized its relationship building. The answer was an Internet direct response “marketing machine.” Read on to learn how the team used a “fail fast” philosophy to build that marketing machine,... [...]