The latest article on MarketingSherpa is titled “Marketing Research Chart: Is value proposition testing part of your lead gen strategy?”. Jen Doyle says, “When it comes to combating rapid technological shifts and resulting divisions in customer attention, testing is one of the best tactics in the lead gen arsenal. However, this tactic often falls by the wayside, leaving organizations with stale value propositions, and poor sales to match. Check out this week’s marketing research chart to see the percentage of marketers who use value proposition testing to keep their messaging... [...]

The latest article on MarketingSherpa is titled “Mobile Marketing Research: Share your expertise, get a free mobile report”. The MarketingSherpa team says, “The use of mobile marketing is rapidly rising, and your insights on this topic are extremely valuable to the marketing community. So whether you are a hands-on marketing practitioner or oversee marketing from the C-suite, please participate in the MarketingSherpa Mobile Marketing Benchmark Survey. MECLABS Senior Research Analyst W. Jeffrey Rice is conducting this important study. It will take five to 15 minutes to complete,... [...]

The latest article on MarketingSherpa is titled “Social Media Marketing: 7 steps for using contests and sweepstakes to promote your brand”. Daniel Burstein says, “Bribe them and buy them. That was an old-school marketing technique to acquire customers when the value proposition of a product just wasn’t strong enough to pull in enough interest of its own. Do corporate social media accounts face that challenge? While many Facebook pages and Twitter accounts offer strong value (news, humor, insider information, etc.), the average corporate account can find it challenging to... [...]

The latest article on MarketingSherpa is titled “Sales-Marketing Alignment: 8 tactics from a marketer who has worn both hats”. David Kirkpatrick says, “The topic of Marketing and Sales alignment interests almost every marketer. When these departments are in harmony, the entire complex sales funnel becomes a much more manageable process from lead generation to closed deal. This how-to article offers eight tactics employed by the marketing team at Carousel Industries, a communications technology firm, that have led to not only a closer alignment with Sales, but also a more transparent... [...]

The latest article on MarketingSherpa is titled “Marketing Research Chart: B2B Marketers – Are your SEO tactics worth the fight?”. Jen Doyle says, “The most effective SEO tactics aren’t always easy, as our 2011 B2B Marketing Benchmark Survey shows. See which tactics B2B marketers ranked the most difficult in last year’s study, and consider where your team should put its resources in the remainder of 2012”. Marketing Research Chart: B2B Marketers – Are your SEO tactics worth the fight? MarketingSherpa  [...]

MarketingSherpa has released a case study entitled “E-commerce Email Relevance: 10% more revenue from 3 personalization tactics”. Adam T. Sutton says, “Every email marketer wants to increase relevance, whether through timing, content or segmentation. The e-commerce marketers in this article push for one-to-one relevance. They send personalized content to individual subscribers and get great results. We describe three tactics that increased revenue by more than 10% across the company’s campaigns. You’ll see how the marketers weaved each tactic — such as customized display... [...]

MarketingSherpa has released a case study entitled “Social Media Marketing: Facebook app boosts engagement, adds 23,000 fans and lifts website referrals 238%”. David Kirkpatrick says, “Innovation Norway, a state-owned company with a focus on promotion and development of Norway, used a previous successful experience with a Facebook app to run a new campaign targeting travelers in the United States. This 45-day “daily challenge” Facebook app led to dramatic increases in user engagement with the brand. Innovation Norway added more than 23,000 new Facebook fans, created... [...]

MarketingSherpa has released a case study entitled “Email Marketing: HP uses dynamic email content to drive 300% open rate and 600% clickthrough increase”. David Kirkpatrick says, “One way to improve relevance with your email database is to offer dynamic content based on behavioral segmentation. Track what your audience is interested in, and provide the content they want to see. Read how Hewlett-Packard is targeting two percent of its email database to drive higher engagement and generate 300% higher open rates and 600% higher clickthrough. See Cathy Howard, eMarketing Program... [...]

MarketingSherpa has released a case study entitled “Email Segmentation: Targeted program reduces advertising costs 73%, leads to 3,000% ROI”. David Kirkpatrick says, “Segmenting a database and using those segmented audiences for targeted email efforts is an effective marketing strategy. To accomplish this, at least two elements have to be in place — the database must be large enough to warrant segmentation, and each record must contain enough data to conduct the segmentation. See how one healthcare company overcame the challenge of reaching its audience, grew its email... [...]

W. Jeffrey Rice’s latest article on MarketingSherpa is titled “Marketing Research Chart: When is it time to hire out? Filling the gaps in email marketing for 2012”. Rice says, “When it comes to meeting the demands of email marketing in a tough economy, many organizations find value in outsourcing. View this week’s chart to see what 2,735 marketing professionals had to say about the email-related services their teams are using to overcome limitations in expertise and time in 2012”. Marketing Research Chart: When is it time to hire out? Filling the gaps in email marketing... [...]