MarketingSherpa has released a case study titled “Marketing Automation: IT company boosts leads 59%, generates $1.5 million with system implementation”. Allison Banko says, “”If you would have told me in 2011 that we would get to a point where in one month we would have over a hundred leads, I would have laughed at you,” admitted Mandy Hauck, Manager of Marketing Communications, CentricsIT. But what Hauck once thought was laughable is now a rewarding reality for the IT company. This MarketingSherpa case study reveals how CentricsIT implemented marketing automation... [...]

MarketingSherpa has published an article titled “How organizations are segmenting subscribers”. Daniel Burstein says, “‘ Take a look around you in the office. Is everybody exactly the same? Unless you are a penguin, the answer is likely no. As an email marketer, the question then becomes how do I treat different groups of people differently? Read this chart to see which attributes your peers use to segment subscribers“. How organizations are segmenting subscribers MarketingSherpa  [...]

MarketingSherpa has released a case study titled “Customer-centric Marketing: Survey program turned 30% of unsatisfied software customers into brand advocates”. David Kirkpatrick says, “Eight years ago, software company Sage North America determined it needed to become more customer-centric. The company tracked customer satisfaction, but not loyalty. In a number of years, Sage created a customer survey program that measured sentiment and put internal programs in place to promote loyalty from its customer base. Discover the process and programs Sage developed that led to a 275%... [...]

MarketingSherpa has published an article titled “How do you know the most effective layout and images for your marketing sends?”. Daniel Burstein says, “‘A 152% increase in revenue per email from minor template changes. As I reviewed and approved the session titles and descriptions for Email Summit 2014, these results from mobile accessory maker ZAGG got me thinking. How many marketers routinely test email layout and images to learn what really works for their audience? Read on to see the data for yourself and learn which email campaign elements are most (and least) frequently... [...]

MarketingSherpa has released a case study titled “How an Exhibit Manufacturer’s Product Launch Exceeded Aggressive Sales Forecasts by 38%”. Andrea Johnson says, “Skyline, a trade show exhibit manufacturer, managed to perfect the balance between secrecy and promotion in the launch of an industry-transforming product. The result? Sales so strong that production is scrambling to keep up; Skyline is exceeding even the most aggressive sales forecasts by 38%. This week’s B2B Marketing case study outlines the three critical steps that helped Skyline successfully walk the... [...]

MarketingSherpa has released a case study titled “Email Marketing: 133% ROI for B2B’s first-ever lead nurturing program”. Adam Sutton says, “Lead nurturing is a powerful strategy, but launching it can be daunting especially when you’re building from scratch. How should you get started? This case study featuring an accounting and consulting firm covers building a lead nurturing strategy from the ground up and hit 133% return on investment after only seven months. You’ll see how the team set topics, mapped content to the sales funnel, and navigated bumps in the road“. Email... [...]

MarketingSherpa has released a case study titled “Social Media Marketing: Sporting goods company increases Facebook reach 366% with content contest”. Courtney Eckerle says, “Sometimes the most impactful marketing isn’t created by marketers, it’s just facilitated by them. With a goal of increasing the U.S. audience on Facebook, global sporting goods company Amer Sports created a social media contest for customers to submit photos and ambitions for the year. Along with expanding its U.S. audience, the results of this contest were 2,000 entries consisting of photos, stories... [...]

MarketingSherpa has released a case study titled “Email Marketing: Dell lifts revenue 109% via GIF-centric campaign”. Allison Banko says, “GIFs have revamped the online experience, enhancing everything from news stories to websites to even emails. While these video-photo hybrids are a fun visual treat for consumers, marketers are using GIFs as a valuable way to showcase products that a static photo just can’t do justice. In this case study, we dig into a GIF-focused email campaign that established Dell as an esteemed MarketingSherpa Email Award winner. Read on for an inside... [...]

MarketingSherpa has published an article titled “63% say registration during purchase effective for list building”. Daniel Burstein says, “‘Only 17% of email marketers report a very positive list growth trend — rapidly growing email lists. If you’re not one of them, don’t feel bad. You’re in good (and, unfortunately, large) company. But if you want to be among the rapidly growing in 2014, read on to learn ideas about one of the most effective list growth tactics“. 63% say registration during purchase effective for list building MarketingSherpa  [...]

MarketingSherpa has released a case study titled “B2C Email Marketing: Mobile accessories company boosts revenue-per-email 152% via customer appreciation promotion”. Allison Banko says, “A simple “thank you” can make all the difference. Showing your customers you appreciate them is essential to enhancing your relationship. In this case study, we feature the customer appreciation email campaign of MarketingSherpa Email Awards 2014 honorable mention, ZAGG. Discover how this top mobile accessories company utilized gracious messaging in a promotion that lifted revenue-per-email... [...]