Erin Hogg says, “When your product is highly visual, finding a platform that is most conducive for showcasing those products is essential. Publish content on the wrong platform for the wrong audience, and you could end up hitting a brick wall. Murals Wallpaper leveraged Pinterest as a way to generate new visitors to its online store as well as engage with highly motivated prospects in the research phase of interior decorating transformations. See how the brand successfully created engaging Pinterest boards, managed a blog and leveraged collaborative boards that led to more than 5% of site sales... [...]

Erin Hogg says, “Starting from the ground up with a content marketing strategy is no simple undertaking. Add in a tight budget and a marketing team of one, and the challenges continue to mount. Learn how the sole marketer at DB Squared, a business finance company, implemented an inbound marketing approach to generate new leads and brand awareness. Through optimizing site content for search and creating pieces aimed at specific buyer personas, DB Squared lifted its site pageviews 415% and unique users to the site by 310%”. Content Marketing: 415% lift in pageviews via inbound strategy MarketingSherpa  [...]

Erin Hogg says, “Roadrunner Food Bank faces real-world challenges like many nonprofits. Its ultimate goal is not only to increase donations and expand its reach, but to ultimately stop hunger in New Mexico. Read on to discover how this nonprofit leveraged a unique solution to make donations as easy as two clicks in its email marketing campaign, and learn how the organization is now seeing a return on email revenue 12.5 times higher than the nonprofit industry average“. Email Marketing: Nonprofit achieves 12.5 times higher donation revenue per email than industry average MarketingSherpa  [...]

Courtney Eckerle says, “Email marketers in 2014 put their focus on customers. Through every new tactic and test, it’s clear that personalizing emails and serving customers wins out. To help you include these tactics in your 2015 email programs, we’ve collected eight MarketingSherpa case studies that display the best in these marketing efforts and new tactics. Read on for the advice and wisdom your peers have collected over the past year”. Email Marketing 2014: The top 8 MarketingSherpa case studies for your email program next year MarketingSherpa  [...]

Daniel Burstein says, ” According to ReturnPath, 13% of email from permissioned email marketers never makes it to the inbox in the U.S. For Brazilian marketers, that number is an even more painful 40%. This week, we’ll look at a chart that shows the email deliverability improvement tactics of 593 of your peers. We’ll also provide tips from three experts who, collectively, were involved with more than 7 billion emails sent over the past year“. Email Marketing Chart: How to improve deliverability MarketingSherpa  [...]

Erin Hogg says, “Loyalty programs are a great way to not only engage past purchasers, but also entice potential customers with personalized deals and discounts. AutoAccessoriesGarage.com has maintained its AAG Insiders email program since 2010, but the team did not want the campaign’s success to become stagnant. Learn how the company put its campaign in overdrive with segmented sends as well as testing and optimization to increase relevance with subscribers, achieving a more one-to-one experience for its customers. From this campaign, the team at AAG is able to attribute 5% of its online... [...]

Erin Hogg says, “All year round, MarketingSherpa seeks out case studies and stories from marketers just like you to discover strategies and tactics that work. In this article, we take a look back on 2014 and share some of your favorite case studies to recap the year to give you some ideas on new and emerging trends to think about for 2015. Read on for the top four marketing strategies we saw this year, ranging from mobile marketing tactics, customer segmentation and email marketing optimization”. B2C Best of 2014: Top takeaways in Web optimization, mobile marketing and email MarketingSherpa  [...]

David Kirkpatrick says, “As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale. This year three areas stood out — taking a customer-centric approach to marketing, the importance of having a sound content strategy and retargeting as tactic to remain relevant and create brand awareness”. B2B Marketing: A recap of content and customer-centric marketing in 2014 MarketingSherpa  [...]

Erin Hogg says, “Small marketing teams with huge goals are a challenge for many email marketers. The task of increasing engagement with limited resources was a challenge HighQ, an enterprise cloud solution, faced, especially because there were no team members dedicated to email marketing. Read this case study to learn how bringing on a dedicated marketer to own the email channel in coordination with implementing marketing automation led to a 47% average open rate, a 18% average clickthrough rate and driving more engagement from prospects”. Marketing Automation: 2,500% email list growth for... [...]

Courtney Eckerle says, “Marketers in 2014 focused on innovation — on applying new content practices into older processes and reinvigorating different aspects of their marketing programs with inbound tactics. Featured in today’s final MarketingSherpa Inbound Marketing Newsletter of the year are articles that display the best of what your peers accomplished in 2014. See the following tactics for actionable ways to improve your inbound efforts in 2015”. Inbound Marketing: The top three tactics from MarketingSherpa case studies in 2014 MarketingSherpa  [...]