Erin Hogg says, “Precor, a top fitness equipment manufacturer, faced a challenge with its CRM system: it was not integrated with the lead nurturing cycle. The marketing team needed a way to identify profiles and personas for their potential customers in an attempt to leverage a holistic approach to the individual lead lifecycle. This candidate for the MarketingSherpa Award — Reader’s Choice Email Campaign implemented automation to nurture leads more effectively by serving up the right message at the right time. Read on to learn how Precor achieved 74% increase in new leads through revamping... [...]

Courtney Eckerle says, “The Kentucky Derby was marketing based on assumptions about their customers and wanted to put some concrete data behind the content choices the marketing team was making. In developing a newsletter centered around Derby content, the team began segmenting and directing compelling content directly to the customers who wanted it most. Read on to learn what they found through this effort”. Email Marketing: The Kentucky Derby’s customer-centric newsletter reduces opt-out rate 64% MarketingSherpa  [...]

Courtney Eckerle says, “When author, angel investor and self-described “email-phobe” Tim Ferriss realized he had collected hundreds of thousands of email addresses over seven years of posting to his blog — without ever sending an email — he knew he had to act. From this base, Ferriss decided to create an email program that would drive content from lessons he learned while building up his audience“. Content Marketing: How Tim Ferriss turned his blog into a successful email program MarketingSherpa  [...]

David Kirkpatrick says, “Retargeting, also called remarketing, can be a very powerful tactic, particularly in the complex B2B sale. This MarketingSherpa case study takes a look at a straightforward retargeting campaign that led to a 278% increase in conversion for a requested demo over the first 60 days of the effort“. Retargeting Marketing: 278% conversion rate lift in 60 days MarketingSherpa  [...]

Daniel Burstein says, “Thanks to digital and social technologies, news travels around the globe faster than ever. Yet, logistical hurdles hamstring many corporate marketers from taking advantage of trending topics and breaking news in their own marketing campaigns. In this Email Marketing case study, we’ll share a lesson from the nonprofit world to help B2B and B2C companies. This campaign from World Jewish Congress is one of five finalists for the MarketingSherpa Award — Reader’s Choice Email Campaign“. Real-time Marketing: Nonprofit uses current events to increase revenue... [...]

Erin Hogg says, “For many companies, hiring an agency or vendor to manage digital marketing can solve many issues, and can lead to lifts in conversions. But what happens when that relationship becomes too costly and the results leave much to be desired? For JacksonWhite Attorneys at Law, the firm took notice of the lackluster performance and high costs of an external digital marketing vendor. Read this MarketingSherpa B2C case study to learn how the firm brought its digital marketing in-house and saw improvements in traffic and marketing spend“. B2C Marketing: 65% lift in organic traffic... [...]

Courtney Eckerle says, “As we head into the 2015 Email Awards season, we wanted to reflect on the previous Best in Show winner for Lead Generation, IHS. The marketers in this case study set the standard for this year with a meticulously implemented campaign that focused on a customer-centric transformation of their email marketing strategy. Read this award-winning case study to see how the parent company of Jane’s Defence generated a tenfold increase in engagement over the legacy contact process“. B2B Email Marketing: How a publishing company used marketing automation to increase... [...]

Daniel Burstein says, “”Testing is the only way to find customer logic.” The above quote is from a respondent to the MarketingSherpa Ecommerce Benchmark Study survey. In this chart, we’ll look at data generated from responses by 2,151 marketers and explore the correlation between A/B testing and ecommerce success“. How are successful and unsuccessful ecommerce companies approaching online testing? MarketingSherpa  [...]

Courtney Eckerle says, “”We started to read about companies doing all this great targeted marketing. We realized we really should be doing more of that,” said Andrew Jacobs, Director of Ecommerce, JAM Paper & Envelope. The small team details going from one to 100 email designs per week to achieve a 25% increase in revenue from this email transformation. This campaign from JAM Paper is one of five finalists for the MarketingSherpa Award — Reader’s Choice Email Campaign. We looked at all of our case studies and speaker applications and selected the best content to share... [...]

David Kirkpatrick says, “Every company has potentially untapped resources in its employees. This MarketingSherpa case study takes a look at how one B2B business was able to leverage its internal resources and grow its organic website traffic and social audience, and generate new leads. Read on to find out how the director of marketing of YouEarnedIt was able to engage this internal audience“. Content Marketing: Engaging internal resources helps grow organic traffic 380% MarketingSherpa  [...]