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Friday, January 24, 2025

‘How to fail forward in business’ – ‘Mashable’

Tracey Edouard says, “Over the course of an hour, our guests covered an array of questions ranging from how to boost self-confidence when overcoming a challenge at work, to how to cultivate growth and push past fear as a professional. Several motivational speakers and career coaches took part in the conversation including: Chandresh Bhardwaj, storyteller & spiritual advisor; Chelsea Krost, millennial spokesperson, brand consultant & keynote speaker; Chuck Gallagher, CEO of the Ethics Resource Group; and Marianne Williamson, internationally acclaimed spiritual author and lecturer”. How... [...]

‘Facebook is a news platform and they need to admit it’ – ‘Mashable’

Jason Abbruzzese says, “Facebook’s role as a distributor of the news is well established. Now, it’s becoming the place where news happens. Margaret Sullivan, media columnist for the Washington Post, doesn’t think the company is ready to take on that role. “I think that Facebook really sees itself and talks about itself in this way that has nothing to do with news,” Sullivan said in an interview with Mashable’s Biz Please podcast, which you can find on iTunes, Google Play and Stitcher. “I think increasingly and as Facebook Live has come on so strong…some... [...]

‘Amazon Prime Day returns July 12’ – ‘Mashable’

Christina Warren says, “Prime Day is back! Amazon has announced that its faux holiday, Prime Day, will return on July 12, 2016. This means that for one day, Amazon Prime members can save money on products across categories. Last year the event was a huge success for Amazon – even if plenty of the deals were weird as h*ll. In its second year, Prime Day will be even bigger, with more than 100,000 deals worldwide. Amazon says new and existing Prime members in the U.S., UK, Spain, Japan, Italy, Germany, France, Canada, Belgium and Austria will be able to access deals throughout its massive... [...]

‘Twitter courts small businesses with a new ‘Dashboard’ app’ – ‘Mashable’

Patrick Kulp says, “Twitter is looking to get small business owners more involved in its service with its latest standalone app. Similar to tweet-tracking platforms Tweetdeck and Hootsuite, the new Dashboard app lets businesses monitor chatter about products, key words or hashtags that might escape direct “@” mentions. They can also schedule a lineup of tweets, see a more detailed readout on how tweets perform and even get auto-generated suggestions for potential messages. For instance, the app could surface a praising tweet from a customer that a business might have otherwise... [...]

‘Google is about to bombard users with more and bigger mobile ads’ – ‘Mashable’

Patrick Kulp says, “Google’s advertisers may soon figure much more prominently into the terrain of the company’s maps feature. A new type of ad offering will let companies buy the ability to place a small logo image over their physical locations on Google Maps, the search giant announced on Tuesday. Such ads are already available in Google-owned navigation app Waze. Other new ads within Google Maps will allow retailers to peddle in-store discounts on specific products or display an inventory search of a nearby store when users search relevant terms within Maps. If someone were... [...]

‘7 apps to help your business grow on Facebook’ – ‘Mashable’

John Rampton says, “With over 1.6 billion monthly active users, there is no doubt that Facebook is the place to be when it comes to looking for platforms to scale your growing business. But how can you leverage this dominant social media channel to make the most of your impressive business efforts? Here’s a list of seven apps that your company should consider if Facebook is a part of your growth strategy. 1. Yotpo While Facebook has been known to be a brands’ go-to marketing channel, oftentimes your actual customers can generate enough hype around a product to drive sales. Indeed, leveraging... [...]

‘Google’s artificial intelligence chief says ‘we’re in an AI spring” – ‘Mashable’

Christina Warren says, ““We’re kind of in an AI Spring,” says John Giannandrea, Google’s head of machine learning. Giannandrea’s statement — a reference to the term AI winter — sums up how the use cases, interest and research in artificial intelligence are really taking off. During a Google I/O panel on Friday held at the company’s developer’s conference, Giannandrea was joined by Google SVP of Product Aparna Chennapragada and Google Brain lead Jeffrey Dean to talk about how AI and machine learning are changing products”. Google’s artificial intelligence... [...]

‘How to navigate the dynamic digital marketing world’ – ‘Mashable’

Tracey Edouard says, “Over the course of an hour, @MashBusiness covered an array of questions, ranging from some of the challenges brands and agencies face in digital marketing today, to different ways brands can adjust to the various changes social networks make to their platforms. Several digital marketing experts joined us to share their insights including: B. Bonin Bough, chief media & ecommerce officer at Mondelēz International; Caitlin Bergmann, director of content & creative at MediaCom; Elisabeth Bromberg, director of global social media at Kiehls; and Tham Khai Meng, co-chairman... [...]

‘Google just revealed how it plans to win the post-search world’ – ‘Mashable’

Pete Pachal says, “Google CEO Sundar Pichai had good reason to be excited Wednesday. Pichai, who is probably most often described as “subdued,” was unusually energized as he emceed his team through a host of product announcements — several genuinely impressive. He kicked things off with Google Home, the company’s answer to Amazon Echo. Then came Allo and Duo, a pair of messaging apps that look well poised to compete with the likes of WhatsApp and FaceTime. And Android Instant Apps — apps that download themselves directly from links — could change the face of mobile,... [...]

‘Instagram is testing analytics for businesses, too’ – ‘Mashable’

Karissa Bell says, “Last week, we spotted an early test of Instagram’s new profiles for business users. Now, it looks like Instagram is also starting to test analytics features for businesses. New screenshots show the photo sharing app is working on a set of fairly advanced analytics features that allow users to learn more about who is engaging with their posts. The screenshots, once again posted by Later.com, show detailed analytics similar to what Page managers might find on Facebook. Unlike the current app, which tells you nothing about your followers other than their user names,... [...]


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