Ronell Smith says, “According to our calculations, MozCon 2017 is a mere 158,000 minutes away. (But who’s counting, right?) As you might have guessed, we’re quite excited about our latest event, in large part because we have some new tricks up our sleeves. (More on that at a later date. We promise.) Aside from a few tweaks here and there, though, the next MozCon won’t be much different from those in years past. That is, it’ll be unique and awesome in equal amounts. MozCon 2017: July 17–19 in Seattle You can still expect world-class speakers sharing original information in a... [...]

Alexandra Tachalova says, “To measure, or not to measure? When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?” For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on a daily basis. The majority of the data we gather gives us a general understanding of what’s going on, yet keeps us too far away from reaching our business goals. For instance, Google Analytics alone has more than 75 standard reports and each of them can be modified,... [...]

Casey Meraz says, “For years, I’ve been saying that if you have a problem with spammers in local results, you can just wait it out. I mean, if Google cared about removing spam and punishing those who are regular spammers we’d see them removed fast and often, right? While there are instances where spam has been removed, it seems these are not fast fixes, permanent fixes, or even very common. In fact, they seem few and far between. So today I’m changing my tune a bit to call more attention to the spam issues people employ that violate Google My Business terms and yet continue... [...]

Dominic Woodman says, “Imagine you work for an e-commerce company. Wouldn’t it be useful to know the total organic sessions and conversions to all of your products? Every week? If you have access to some analytics for an e-commerce company, try and generate that report now. Give it 5 minutes. … Done? Or did that quick question turn out to be deceptively complicated? Did you fall into a rabbit hole of scraping and estimations? Not being able to easily answer that question — and others like it — is costing you thousands every year”. Structuring URLs for Easy Data Gathering... [...]

MOZ team says, “You’ve probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull the rug out from under us at a moment’s notice. In today’s Whiteboard Friday, we welcome guest host Jim Ewel, founder of AgileMarketing.net, as he describes what’s important in the agile marketing process and why incorporating it into your own work is beneficial”. The... [...]

Felicia Crawford says, “Howdy, readers! We’re back with our last round of videos for this go of the Daily SEO Fix series. To recap, here are the other topics we’ve covered previously: Your Daily SEO Fix: The Keyword Research Edition Your Daily SEO Fix: Link Building & Ranking Zero Today we’ll be delving into more keyword and concept research, quick wins for on-page optimization, and a neat way to stay abreast of duplicates and inaccuracies in your local listings. We use Moz Pro, the MozBar, and Moz Local in this week’s fixes”. Your Daily SEO Fix: Keywords,... [...]

Purna Virji says, “This guide provides instructions on how to do a content audit using examples and screenshots from Screaming Frog, URL Profiler, Google Analytics (GA), and Excel, as those seem to be the most widely used and versatile tools for performing content audits. What is a content audit? A content audit for the purpose of SEO includes a full inventory of all indexable content on a domain, which is then analyzed using performance metrics from a variety of sources to determine which content to keep as-is, which to improve, and which to remove or consolidate. What is the purpose of... [...]

Purna Virji says, “I was conned into my love of cooking by my husband. Never having set foot in the kitchen until the grand old age of 22, my husband (then boyfriend) — a former chef — said he’d teach me some simple recipes. I somewhat enjoyed the process but very much enjoyed the lavish praise he’d bestow upon me when eating whatever I whipped up. Highly encouraged that I seemingly had an innate culinary genius, I looked to grow my repertoire of recipes. As a novice, I found recipe books inspiring but confusing. For example, a recipe that called for cooked chicken made me wonder... [...]

Jeremy Gottlieb says, “SEO — you know, that thing you do whereby everyone and their mother will find your site on the web. Easy, right? “Can you SEO this page for me?” or “We’re about to launch a webinar. Can you SEO-ify it, please?” I’m sure most of you reading this can probably relate to these types of questions and the ensuing pressure from bosses or clients. If you’re lucky, you work in a realm where there’s plenty of search volume to chase, featured snippets to occupy, and answer boxes to solve. But what about those who work in the low-search volume niches typically... [...]

Brian Childs says, “There’s a huge difference between making money from selling SEO and actually making a living — or making a difference, for that matter. A new marketing agency will quickly discover that surviving on $1,000 contracts is challenging. It takes time to learn the client and their customers, and poorly written contracts can lead to scope creep and dissatisfied clients. It’s common for agencies to look for ways to streamline operations to assist with scaling their business, but one area you don’t want to streamline is the proposal research process. I actually... [...]